Advertising – Page 8 – storyboard18

Meta introduces disable comments option for advertisers on Instagram and Facebook

The latest feature enables brands to protect their ads by disabling comments, allowing for a more focused and controlled advertising environment.

PVR-INOX partners with Khushi Advertising; aims to drive cinema advertising in South India

KAIPL and PVR INOX share a decade-long business association within the cinema exhibition industry.

The partnership reflects the confidence in the future potential of cinema advertising, which saw a growth rate of 36% last year—one of the highest in the Indian media space.

Samsung and Apple lead India’s festive smartphone sales surge

By category, October sales figures demonstrated growth of +77% in Fashion, +60% in Consumer Electronics, and +15% in CPG, showcasing sustained consumer interest across diverse product lines. (Image source: Unsplash)

The first wave of the 2024 festive season saw smartphone sales hit $3 billion, with deep discounts and aggressive marketing strategies propelling Samsung and Apple to the forefront of consumer demand.

Mamaearth partners with Meesho to expand reach in Tier 3 and beyond markets

With the rise of e-commerce in these regions, Mamaearth is set to leverage Meesho's vast network to enhance its presence and cater to the needs of a growing customer base.

The collaboration aims to boost accessibility of premium, natural personal care products in underserved regions, targeting a significant growth trajectory over the next year.

Uber launches Uber Pet service in Bengaluru

The service is currently available only in Bengaluru.

New reserve-only service allows riders to travel with their pets in a seamless and stress-free way.

Zomato aims for event industry dominance with strategic moves

With over Rs 12,500 crore ($1.5 billion) in cash reserves at the end of the June quarter, Zomato appears well-positioned to invest in stadium upgrades and other necessary improvements.

Co-founder Deepinder Goyal reveals plans to invest in infrastructure and enhance live event experiences, targeting a leap past industry leader BookMyShow.

Namma Metro trains to be wrapped with advertisements; issues first tender to generate non-fare revenue

As a part of 'Azadi Ka Amrit Mahotsav' programme, BMRCL's one train was covered with imagery and slogans of India's freedom struggle. (Photo: Unsplash)

BMRCL’s Green and Purple line trains will be wrapped with advertisements, that is 57 six-coach trains.

Festive forecast: Auto and finance lead the way in digital advertising, says Zenith’s Jai Lala

The CTV increase is more prominent with brands that are catering to metros and affluent audiences, according to Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.

Digital is increasing at a rate of around 50 percent. says Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.

82.5 Communications bags Vadilal’s creative mandate

Vadilal is a household name and offers a large range of Ice Creams in the form of ice cream cones, candies, bars, ice-lollies, cups, family packs, and economy packs, in a variety of flavours, stated the company. (Image source: Facebook)

82.5 will handle the full-service creative duties of Vadilal for its entire portfolio along with their design expertise to help Vadilal with its packaging.