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HUL’s Rohit Jawa explains AgenticAI and AI’s unprecedented impact on businesses

Rohit Jawa also acknowledged the rapid, often overwhelming advancements in AI technology. “The immense change in the capacity and capability of technology is something that frankly we as human beings are unable to comprehend."

At the ISA CEO Conference 2025, HUL’s Rohit Jawa explored how AI is reshaping industries and offered insights into the future of marketing and business in India.

Unified measurement is a work in progress, will take its own time, says ISA Chairman Sunil Kataria

"That's a long piece of work. Let me be very honest. It's a work in progress for quite some time," Sunil Kataria said, highlighting the need for collaboration across multiple industry bodies, including publishers, broadcasters, and advertising agencies.

The ISA, along with other industry bodies, continues to explore solutions, but for now, the road to standardization remains a work in progress.

Dabur India’s Rajiv Dubey explains how honey regained consumer trust with AI

Rajiv Dubey, Dabur India's VP in Marketing

‘Dabur India is placing significant emphasis on AI technology, including research demand forecasting, marketing, advertising, and optimizing spending,’ says Dabur India’s VP in Marketing, Rajiv Dubey

AI in Advertising: A game-changer or a creativity killer?

AI has become one of the key ingredients in creating advertisement in the past 1.5 years (Image: Unsplash)

As brands embrace AI-generated creatives, the industry grapples with cost savings, ethical concerns, and the future of human creativity.

Kotak unveils new brand philosophy ‘Hausla Hai Toh Ho Jayega’ to reflect the spirit of aspirational India

‘Hausla Hai Toh Ho Jayega’ embodies this belief, capturing the optimism, aspirations, and courage of Indians across all walks of life.

Kotak is rolling out a multi-channel marketing campaign, spanning television, digital, print, outdoor, and social media, aimed at inspiring Indians to take big steps toward fulfilling their aspirations.

Why are brands betting on indie agencies over established giants?

While the shift to indie agencies is significant, some argue that legacy agencies continue to offer advantages that cannot be easily replaced. (Image source: Unsplash)

The biggest advantage of working directly with CXOs and founders is the ability to bypass indecisiveness and hierarchical delays, which often stifle creativity

Dream11 brings cricketing icons together; unveils campaign ‘Champions Ka Game’

Directed by acclaimed feature and ad film director Nitesh Tiwari, the campaign film has been conceptualized by Tilt Brand Solutions and Zero Fifty while being produced by EarthSky Pictures.

Dream11 rallies fans to cheer the Indian cricket team to emerge as champions once again.

X rolls out Grok AI-powered tools for ad creation and campaign analysis

X's updates arrive along side other recent platform enhancements, including an integration with Shopify and an upcoming Quick Promote feature aimed at simplifying the process of boosting posts. (Image: YouTube)

Platform introduces ‘Prefill with Grok’ and ‘Analyze Campaign with Grok’ to streamline ad creation and performance review.

Ind vs. Pak: Former’s victory turns Internet into a meme fest by brands, social accounts

Virat Kohli's century played a pivotal role in chasing down a challenging target, energizing fans and critics alike. (Image: Moneycontrol)

Virat Kohli’s masterful century and a spirited chase power India to win, sparking a flood of humorous reactions on social media.