Tag: Advertising

The algorithm fatigue era: Why authenticity and surprise matter more than ever for brands

Dull brands must spend almost £10m as much on media to cut through, as per Dentsu's report.(Image source: Canva)

75% of CMOs agree that influencer marketing is a vital part of the modern media landscape. The Creator Economy continues to expand as an economic force, anticipated to generate half a trillion dollars by 2027, as per Dentsu’s report.

The unexpected gainer of the bombshell Omnicom-IPG deal

The merger is also expected to trigger issues for brands. With Omnicom and IPG agencies to be part of the same parent company and overlapping interests, conflicts of interest could arise for clients. (Image Source: Programaticaly)

At first glance, the merger seems like a distant corporate transaction. Yet its implications are set to cascade through India’s advertising landscape.

Vivendi shareholders approve spinoff for Canal+, Havas and Louis Hachette Group

According to JP Morgan, Canal+ is estimated to be worth 6 billion euros ($6.3 billion), Havas is valued at 2.5 billion euros and Louis Hachette is estimated at 2.2 billion euros.

Yannick Bollore, chairman of Vivendi’s supervisory board, last month estimated the total value of Vivendi’s assets at around 16 billion euros, with Canal+, Havas and Louis Hachette being worth about 6.8 billion, 3.4 billion and 2.1 billion euros respectively.

Three global bidders enter the fray for Haldiram following Alpha Wave’s $1.5 bn-plus offer

The family has been merging its Delhi and Nagpur factions through a National Company Law Tribunal-approved process, which last received clearance from the Competition Commission of India in April 2023.

Alpha Wave joins Blackstone- and Bain-led consortiums in race for 15-20% stake; potential $1.3-$2.2 billion deal would be among India’s largest private-equity transactions.

Starbucks empty promises of recycling? US investigation reveals the truth

Although cups bear the recycling symbol, only about 9% of MRFs can handle Starbucks’ No. 5 polypropylene cups at all, and few buyers exist for this particular plastic feedstock.

A recent probe reveals that most plastic cups from Starbucks, despite eco-friendly claims, aren’t being recycled—but rather incinerated, sent to landfills, or processed at waste transfer stations.

From free tomatoes to hidden fees: A sneak peek into the world of q-commerce manipulation

Dark patterns are a clever yet concerning design tactic, particularly prevalent in q-commerce apps. Think of the checkout process—it’s where most of the action happens, and companies know it. These strategies manipulate rather than guide the user, nudging them toward actions they might not otherwise take.

For q-commerce apps, transparency isn’t just ethical—it’s smart business amid erosion of consumers’ trust.