Advertising – Page 8 – storyboard18

Dabur India’s Rajiv Dubey explains how honey regained consumer trust with AI

Rajiv Dubey, Dabur India's VP in Marketing

‘Dabur India is placing significant emphasis on AI technology, including research demand forecasting, marketing, advertising, and optimizing spending,’ says Dabur India’s VP in Marketing, Rajiv Dubey

AI in Advertising: A game-changer or a creativity killer?

AI has become one of the key ingredients in creating advertisement in the past 1.5 years (Image: Unsplash)

As brands embrace AI-generated creatives, the industry grapples with cost savings, ethical concerns, and the future of human creativity.

Kotak unveils new brand philosophy ‘Hausla Hai Toh Ho Jayega’ to reflect the spirit of aspirational India

‘Hausla Hai Toh Ho Jayega’ embodies this belief, capturing the optimism, aspirations, and courage of Indians across all walks of life.

Kotak is rolling out a multi-channel marketing campaign, spanning television, digital, print, outdoor, and social media, aimed at inspiring Indians to take big steps toward fulfilling their aspirations.

Why are brands betting on indie agencies over established giants?

While the shift to indie agencies is significant, some argue that legacy agencies continue to offer advantages that cannot be easily replaced. (Image source: Unsplash)

The biggest advantage of working directly with CXOs and founders is the ability to bypass indecisiveness and hierarchical delays, which often stifle creativity

Dream11 brings cricketing icons together; unveils campaign ‘Champions Ka Game’

Directed by acclaimed feature and ad film director Nitesh Tiwari, the campaign film has been conceptualized by Tilt Brand Solutions and Zero Fifty while being produced by EarthSky Pictures.

Dream11 rallies fans to cheer the Indian cricket team to emerge as champions once again.

X rolls out Grok AI-powered tools for ad creation and campaign analysis

X's updates arrive along side other recent platform enhancements, including an integration with Shopify and an upcoming Quick Promote feature aimed at simplifying the process of boosting posts. (Image: YouTube)

Platform introduces ‘Prefill with Grok’ and ‘Analyze Campaign with Grok’ to streamline ad creation and performance review.

Ind vs. Pak: Former’s victory turns Internet into a meme fest by brands, social accounts

Virat Kohli's century played a pivotal role in chasing down a challenging target, energizing fans and critics alike. (Image: Moneycontrol)

Virat Kohli’s masterful century and a spirited chase power India to win, sparking a flood of humorous reactions on social media.

YouTube AdBlitz 2025: The Super Bowl’s biggest commercial hits and trends

The new plan allows users to watch most videos ad-free across various content categories like gaming, cooking, comedy, and education, but excludes music videos, Shorts, and background play.

Universal Studios and Netflix both secured spots in the top ten without even airing their ads on television, proving that digital-first strategies can be just as powerful—if not more—than traditional TV placements.

Influencer search volume booms: National stars surge 47% to 3M, global at 2M, regional dips, says Kantar

Live music and concerts are becoming more popular, with a 43% increase in searches for events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts. (Image Source: Zoozoothemes)

Cricket continues to captivate India with 223.4 million average monthly searches, including a 103% surge in searches for women’s cricket.