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Businesses must take back control in an AI-driven future: S4’s Martin Sorrell

Sir Martin Sorrell said, "Businesses and clients have to take back control. And they have to internalise more and more of their functions. That's because control of content and ideation is critically important."

“Businesses and clients have to take back control. And they have to internalise more and more of their functions. That’s because control of content and ideation is critically important,” he said

India emerges as top alternative to China for global advertisers, says Sir Martin Sorrell

Sir Martin Sorrell said that by 2050, 3 of the world's largest economies, China, India, and Indonesia will be in the top five.

He said that by 2050, 3 of the world’s largest economies, China, India, and Indonesia will be in the top five.

The Outpost: Why Indian advertising leaders seem to struggle for global recognition

For global advertising to thrive in the 21st century, it must do more than acknowledge Indian talent — it must actively integrate it into decision-making processes. The industry cannot afford to treat India as an afterthought.

It seems Indian advertising professionals are often operating on the margins of a system designed elsewhere, where the power centers—New York, London, and Paris—dictate the creative playbook.

MAST & MEH: Decathlon, Amazon, MINI India, Uber, and more

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat! (Images: YouTube)

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Madras HC restrains Shaadi.com’s ad over “30-day money back guarantee” misleading claims

The court noted that Shaadi.com had violated the Code for Self-regulation of Advertising Content in India by employing misleading claims.

The Court found Shaadi.com’s ad misleading, stating it violated advertising norms and engaged in unfair trade practices.

Harsh Goenka sparks social media debate on Shark Tank India judges’ financial losses

Despite the setbacks, Harsh Goenka made it clear that he remains a fan of the show, writing: "I still love watching #SharkTankIndia. But it seems some of our sharks are still navigating choppy waters🦈. There’s more ‘bleeding’ in the tank than I thought!"

RPG Group chairman shares insights on show’s popularity amid reports of losses by companies owned by Sharks.

Decoding 6 types of cookies in digital advertising

For brands, cookies facilitate targeted ads, better engagement, and improved ROI.

Cookies play a crucial role in digital advertising, helping advertisers track user behaviour, preferences, and browsing history. Here’s a roundup of the commonly used cookies based on their purpose.

Pushpa 2, Fighter lead co-branded advertising in 2024, contribute 800+ hours of TV Ad Time

Co-branded advertising continued to gain momentum in 2024, with over 60 films collaborating with brands for more than 770 hours of TV ads.

The obsoletes: How AI and industry shifts are redefining traditional roles in Indian advertising

The main problem in advertising is its reliance on the industry around, and on the market economy. Hence, they have to time and again re-adjust themselves, reorient themselves as per the industrial trend, and as per the economic reality of the industries, veteran adman Chitto Ghosh signed off. (Image Source: IMDb)

From media clerks and cut-paste artists to diversity officers: As technology advances and cultural shifts reshape the industry, once-essential roles in advertising have disappeared or are evolving into something new.

Astronomers call for global ban on space advertising visible from Earth

The federal government in the United States has banned space advertising for decades

At a briefing during the 245th Meeting of the American Astronomical Society (AAS) earlier this month, the organization announced a statement urging countries to prohibit obtrusive space advertising.