Tag: Advertising

Indian digital advertising industry to grow at a CAGR of 19.09%: Dentsu India

The key trends influencing the MarTech sector include the increasing role of artificial intelligence in personalised marketing and the strategic importance of first-party data in a future where third-party cookies are becoming obsolete. (Image Source: Unsplash)

E-commerce and digital retail are major contributors, with MarTech tools enhancing customer experiences through AI-driven personalization and advanced analytics, highlighted Dentsu India’s ‘Martech Landscape in India’ report.

Brands celebrate Sunita Williams’ heroic return with witty and heartfelt tributes

Sunita Williams was aboard Boeing’s Starliner, a spacecraft meant to showcase Boeing’s entry into human spaceflight.

From tech giants to FMCG brands, many took to social media to share witty quips, space-themed visuals, and heartfelt messages honouring Sunita Williams’ perseverance and resilience.

Urban Company rebrands ‘Insta Maids’ to ‘Insta Help’ amid backlash

The company announced the name change on X, “Words matter. That’s why Insta Maids is now Insta Help – because dignity, respect, and progress start with the name, and go beyond. Thank you for your feedback and for helping us make this change.”

Social media outrage and worker unions’ criticism push the company to alter branding.

Nestle India CMD denounces fake job ad, warns aspiring candidates

The fraudulent post, attributed to a user named Pooja, prompted Nestle India to clarify its official recruitment processes. The company confirmed that it exclusively hires candidates through two legitimate channels: direct applications via the Nestle India website or through partnerships with reputable and authorized recruitment agencies.

Nestle India’s Chairman and Managing Director, Suresh Narayanan, has personally intervened to denounce a fraudulent job advertisement circulating online, warning job seekers against falling victim to the scam.

Beyond the stream: Why traditional TV still holds the remote

Older viewers tend to watch a lot more total TV than their younger counterparts, so the 75% U.S. viewers 65+ spend with linear TV adds up to a lot more hours. There is a similar trend in Thailand with all media types having greater total reach with older audiences than younger generations.

While much of media’s growth lies in digital platforms, the present reality is a complex environment where both traditional and digital platforms coexist and serve different viewer preferences, according to Nielsen’s report.

Media buying a complex practice, CCI should consider all aspects before acting against agencies, say industry experts

Many of the fellow industry 'veterans' argue that the complexities of the media buying landscape and the rapidly changing nature of the market often make pricing practices more complicated than they might appear at first glance. (Image source: Moneycontrol)

Industry leaders emphasize that promoting transparency and standardization is more crucial than imposing punitive measures.

10x royalty increase; artists see significant streaming earnings surge: Spotify

With Spotify Gen AI Ads, advertisers and their agencies can instantly create high-quality audio ads, from scripts to voiceovers to licensed background music, at no additional cost, all within the Ads Manager platform.

The financial success of streaming extends beyond performing artists, significantly impacting songwriters and publishing rights holders as well.

Cricket, Celebrities, and a Masterstroke: What makes Dream11’s star-studded IPL campaign stand out

Many consider the Dream11 ad a playful, nostalgia-infused battle of team-building. Beyond its script and entertainment value, the campaign is also drawing attention for its massive production scale.

By blending nostalgia, humour, and competitive team-building, Dream11’s star-studded and drama filled IPL campaign ‘Aapki Team Mein Kaun’, proves that great advertising is more than just big budgets and big names. It’s about storytelling that sticks, say experts.