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TV News commands advertiser interest despite digital surge; print yet to reclaim pre-Covid ground

With digital platforms prone to misinformation, and print's premium rates and uncertain circulation numbers, advertisers are increasingly turning to TV news channels.

As digital platforms grow, Television News too continues to capture both viewers and advertisers, while print media is yet to regain its pre-Covid audience and advertiser interest.

Amazon Online India tops digital ad spending in 2024; Google drops to ninth position: TAM

In 2024 alone, the company seized and destroyed over 15 million counterfeit products before they could reach customers.

During 2024, Personal Healthcare and Telecom Products were the new entrants compared to 2023 in Top Sectors and secured 8th & 9th positions respectively.

Nielsen collaborates with JioStar ahead of Tata IPL to advanced ad measurement

Nielsen will deploy advanced tools such as Nielsen ONE Ads and the newly developed Volumetric and Reach Analysis on the Platform to provide insights into viewership and ad performance on the JioHotstar Platform.

Nielsen will establish a data pipeline to measure the effectiveness of advertiser campaigns on JioHotstar properties, leveraging its in-depth expertise in audience measurement and first-party data.

Nas Daily: ‘1000 Media’ is no traditional agency, aim to disrupt traditional marketing firms

"1000 Media currently has about 30 employees and plans to grow to 60-80 by the end of the year. The agency is structured like a tech firm, with separate product and business development teams", shares Nas Daily (aka Nuseir Yassin).

Renowned Israeli-Palestinian digital influencer, Nas Daily (aka Nuseir Yassin), has launched his first-ever marketing agency ‘1000 Media’ in India. In a conversation with Storyboard18, he talks about the struggles of traditional marketing agencies and what makes ‘1000 Media’ agile and tech-forward.

EXCLUSIVE: Advertising industry bodies AAAI, ISA to set guidelines to tackle ‘reverse auction’, unethical practices

As the advertising industry grapples with ethical challenges like reverse auctions and undercutting, the collaborative effort between AAAI and ISA represents a step toward much-needed reform.

As the advertising sector grapples with persistent ethical issues such as reverse auctions and undercutting, the growing collaboration between AAAI and ISA offers a potential turning point.

Dentsu global CEO: We will reevaluate our underperforming businesses, rebuild our business structure

Dentsu says it will focus on boldly promoting necessary changes and reforms to once again achieve strong organic growth as the global ad holding company announced its new Mid-Term Management Plan, setting key financial targets for FY2027.

Ad Club Trivandrum officially launched; here’s what Ad veteran Prathap Suthan said

Adding to the significance of the occasion was the presence of advertising legend R. Balki.

The event also featured a media panel comprising industry veterans Varghese Chandy and Kamal Krishnan P.S., who shared their perspectives on the evolving landscape of regional advertising, the power of localized storytelling, and the future trajectory of the industry.

Tag: Advertising