Advertising – Page 9 – storyboard18

82.5 Communications bags Vadilal’s creative mandate

Vadilal is a household name and offers a large range of Ice Creams in the form of ice cream cones, candies, bars, ice-lollies, cups, family packs, and economy packs, in a variety of flavours, stated the company. (Image source: Facebook)

82.5 will handle the full-service creative duties of Vadilal for its entire portfolio along with their design expertise to help Vadilal with its packaging.

Blinkit introduces GSTIN feature for business purchases

By collaborating with major banks, including HDFC, SBI and ICICI, Blinkit aims to provide a seamless payment experience via credit cards.

New GST functionality to enhance Blinkit’s value proposition for business customers making high-value purchases.

Bank of Baroda partners with Sachin Tendulkar as global brand ambassador

With operations in 17 countries, Sachin Tendulkar’s role as a global sporting icon is expected to elevate Bank of Baroda’s brand presence on the international stage.

In a strategic move to enhance its brand identity, Bank of Baroda has signed cricketing legend Sachin Tendulkar as its Global Brand Ambassador, launching the campaign “Play The Masterstroke” to promote financial literacy and premium banking services.

India Gate Foods assigns digital creative duty to Ogilvy India

India Gate Foods, a basmati Rice brand from the house of KRBL Limited has appointed Ogilvy as its creative digital partner

KRBL said Ogilvy’s selection is based on the ad agency’s expertise in digital strategy, creative storytelling, and data-driven marketing

Amazon plans to slash 14,000 managerial roles to save $3 billion

The planned reduction in managerial roles would represent a 13% drop in Amazon's global management workforce.

Cost-cutting measures include a 15% increase in ratio of individual contributors to managers by 2025.

AMUL ready to enter European market after success in US: MD

Amul's advisory emphasizes the importance of recognizing genuine products, noting that the company has shifted to a Duplication Proof carton pack designed to prevent adulteration.

Jayen Mehta, Managing Director of AMUL, announces plans for European expansion following successful launch in the United States.

Will continue to focus on equity-building mediums like CTV: Tanishq

Tanishq's media choices are guided by its understanding of the target audience and its purpose. "We are constantly working to drive omnichannel leads from a media choice and investment perspective," Tshering states.

“Our ad spend will see double-digit growth over last year, driven by recent positive developments in the gold market and the upcoming wedding season,” says Pelki Tshering, CMO, Tanishq.

“Impossible Dream”: Why Wieden+Kennedy couldn’t ‘just do it’ in India

Experts say the lack of good leadership over the last few years at Weiden + Kennedy (India) led to the downgrading of creative work and large-scale clients, eventually impacting its margins and closing down its shutter.

From some calling it an insignificant development to many seeing it as long time coming, Wieden + Kennedy’s shutdown in India has industry watchers mulling over what could have saved the iconic global indie agency.

When ICICI Prudential’s Chintamani eased the burden of taxpayers

In 2005, ICICI Prudential Life Insurance, a leading life insurance player, approached Lowe Lintas (formerly Lintas), with the intention of creating buzz around ULIP (Unit Linked Insurance Plans). This was initially for a radio spot. (Stills from the videos)

Storyboard18 delves deep into the birth of Chintamani, a claymation character, and how it contributed to the success of ICICI Prudential Life Insurance.

Amazon to increase ads on Prime Video; more ad slots available for brands in 2025

Since its launch in India in December 2016, Prime Video has cemented itself as a leading entertainment platform, offering a vast selection of Indian and international films, popular shows, award-winning Amazon Originals, add-on subscriptions, and film rentals.

Amazon’s revenues from its digital advertising business rose by 20 per cent to $12.8 billion in the second quarter of 2024 compared to the previous year.