The combined company will retain the Omnicom name, with Omnicom Group CEO John Wren at the helm. The deal will create an advertising giant with combined annual revenue of almost $26 billion.
Tag: Advertising
India’s ad market to grow 9.4% CAGR to Rs 1,58,000 cr by 2028; Digital ads lead the charge, reveals PwC Report
India’s print advertising market will grow at 3 percent, making it the third-largest print advertising market in the world by 2028, despite a global decline of 2.6 percent CAGR.
Omnicom set to announce IPG acquisition; John Wren to be CEO of combined entity
The blockbuster merger set to shake-up the ad industry world order is imminent, as per reports, with Omnicom Group ready to announce its acquisition of Interpublic.
Cultural Connections: How Mother Dairy and Royal Enfield impressed at Spotify Hits 2024
The campaigns were evaluated by a panel of experts from Spotify India, based on three criteria: creative execution, strategic media deployment, and measurable business impact.
MIB addressed 73 complaints in three years over obscene ads: Govt informs Parliament
In 2017, the MIB, in an advisory, had instructed TV channels to not air ads selling and promoting condoms between 6 am and 10 pm, as the ads were “alleged to be indecent, especially for children”.
IPG sells digital company Huge to private equity firm AEA Investors
IPG is also in advanced merger talks with rival Omnicom that could see the latter acquire IPG in an all-stock deal.
Ad giants Omnicom and IPG in advanced merger talks: Report
Omnicom had attempted to merge with Publicis in 2013.
India’s sports industry surpasses telecom, digital sports ad surges 63%: Report
Digital-first approaches now dominate sports advertising, as brands prioritize OTT platforms over linear broadcasting, as per a Deloitte-Google report.
620 mn viewers, 92,000 ads, $76 mn revenue: Inside India’s sports marketing boom
The 60% jump in franchise fees in 2023 emphasizes how lucrative sports advertising has become, as per a report jointly published by Deloitte and Google.
80% digital marketers highlight importance of timing in campaign effectiveness: Report
The digital advertising landscape continues to evolve, with global digital ad spending projected to reach $798.7 billion in 2025