Omnicom to take over Interpublic Group; John Wren to continue as CEO and chairman

John Wren (left) will remain Chairman and CEO of Omnicom. Phil Angelastro will remain EVP & CFO of Omnicom. Philippe Krakowsky (pictured on right) and Daryl Simm will serve as Co-Presidents and COOs of Omnicom.

The combined company will retain the Omnicom name, with Omnicom Group CEO John Wren at the helm. The deal will create an advertising giant with combined annual revenue of almost $26 billion.

India’s ad market to grow 9.4% CAGR to Rs 1,58,000 cr by 2028; Digital ads lead the charge, reveals PwC Report

Internet advertising, particularly in India, stands out as the fastest-growing segment in Asia-Pacific and the second-fastest-growing globally, with a projected CAGR of 15.6 percent from 2023 to 2028

India’s print advertising market will grow at 3 percent, making it the third-largest print advertising market in the world by 2028, despite a global decline of 2.6 percent CAGR.

Cultural Connections: How Mother Dairy and Royal Enfield impressed at Spotify Hits 2024

Among the winners, Royal Enfield and Mother Dairy stood out in the ‘IRL’ and ‘Seized the Moment’ categories respectively, showcasing how storytelling and cultural alignment can amplify brand impact. (Image Source: YouTube and Unsplash)

The campaigns were evaluated by a panel of experts from Spotify India, based on three criteria: creative execution, strategic media deployment, and measurable business impact.

MIB addressed 73 complaints in three years over obscene ads: Govt informs Parliament

With an aim to ensure ensure responsible digital advertising, MIB had launched the Digital Advertisement Policy in November, 2023.

In 2017, the MIB, in an advisory, had instructed TV channels to not air ads selling and promoting condoms between 6 am and 10 pm, as the ads were “alleged to be indecent, especially for children”.

620 mn viewers, 92,000 ads, $76 mn revenue: Inside India’s sports marketing boom

90% of Indian consumers engage with sports digitally, with cricket-related videos amassing over 50 billion views on YouTube in a single year, the report highlights.

The 60% jump in franchise fees in 2023 emphasizes how lucrative sports advertising has become, as per a report jointly published by Deloitte and Google.

80% digital marketers highlight importance of timing in campaign effectiveness: Report

For Asia-Pacific, it is anticipated that ad spends will increase by 5.8 percent, with AI-driven ad placements contributing to the increase in digital ad spend in markets like India. (Representative Image: via Unsplash)

The digital advertising landscape continues to evolve, with global digital ad spending projected to reach $798.7 billion in 2025