Tag: Advertising

Taboo to 10-minute delivery: Quick-commerce fuels surge in sexual wellness, pleasure toys industry

The wider sexual wellness market, as a whole, has seen tremendous growth, with cultural shifts and public figures helping to normalize the conversation around pleasure.(Image: nick-fewings via Unsplash)

Digital accessibility, the rise of quick-commerce platforms, and an influx of women-led brands are driving India’s sexual wellness industry forward.

Ranveer Allahbadia, Samay Raina controversy: Time for brands to shift ad budgets away from influencers?

While controversies like these may spark discussions, they won’t derail the momentum of influencer marketing, experts feel.

The controversy has intensified discussions around influencers’ accountability and responsibility. Industry experts believe it won’t significantly slow down influencer marketing but it will invite greater scrutiny of influencers/creators, deal values and ROI.

Print still dominates education ad spending with 83% share in 2024, despite digital’s slight 7% decline

Print continues to be a stronghold for education advertisers, with a 32% increase in ad spending in 2024 compared to 2022. The North Zone dominated print advertising with a 50% share, followed by the South Zone at 19%. (Representative Image: Wance Paleri via Unsplash)

500+ advertisers were still exclusively active on TV in 2024, proving that television remains relevant for a niche segment, as per the report by Excellent Publicity.

Bombay HC quashes criminal case against Nestle over Maggi noodles quality

The case was originally lodged following an inspection at Nestle India's Logistic Hub in Nagpur on April 30, 2015, during which samples of "Maggi Instant Noodles with Tastemaker" and "Baby and Me" nutritional supplements were taken.

Court rules the case was based on an invalid lab report, dismissing the charges under the Food Safety and Standards Act.

RoshanSpace files legal petition against alleged unfair allocation of railway advertising sites

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

The petition raises serious allegations that Indian Railways has bypassed the usual process of open, competitive bidding, traditionally used for awarding public contracts, in favor of private negotiations for the allocation of advertising sites.

Duolingo mascot is dead? Here’s what it is

With this campaign, Duolingo appears to be blending its trademark humor with a fresh narrative twist, inviting its community to engage in an ongoing “investigation” into the mysterious circumstances surrounding Duo’s “demise.” (Image: Duolingo)

In a tongue-in-cheek marketing stunt, the language-learning giant announces its beloved mascot’s fictional demise.