Unilever CEO Fernando Fernandez emphasizes a transformative shift towards premiumisation, influencer-driven marketing, and quick commerce to capture luxury consumers and drive Unilever’s growth.
Tag: Advertising
Navi Mumbai International Airport faces hoarding, dish antenna obstacles
Among the documented obstacles are a building’s dish antenna (36.3 meters), a grill top (35.8 meters), a staircase room top (34.9 meters), a hoarding top (34 meters), and a parapet wall (31.4 meters). Additional impediments include structures such as a pipe top, design top, and ladder top.
#ShotAtBrookfieldProperties campaign celebrates women’s voices as a key driver of workplace and business growth
The campaign featured insights from women in the workplace.
Mast & Meh Women’s Day Special: Luminous, Vivo, Tanishq – Who Stole the Spotlight?
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.
MAdtech Point: The business of identities
The business of identities will fall into a typical 2 x 2 matrix with the players of ad tech ecosystem on one axis and the approaches to managing identities on the other axis, writes Gowthaman Ragothaman.
Beyond the sixes: What’s driving the IPL 2025 ad spend frenzy?
The IPL remains a crucial advertising avenue for various industries. Auto, FMCG, BFSI, and infrastructure are the categories likely to see the highest surge in ad spends as the tournament progresses, experts say.
YouTube crosses 125 million paid subscribers, expands ‘Premium Lite’ tier
The Google-owned video-sharing giant continues its rapid paid subscriber growth, adding 25 million users in just over a year.
Creativeland Asia takes WinZO to court, cries foul over misuse of creative idea
The order copy stated that before a formal agreement could be entered into, WinZO (Respondent) has made an application for registration of the tagline “Jeeto Har Dinzo” in its name as a trademark.
Bharti Airtel urges TRAI to regulate WhatsApp, other OTT platforms to tackle spam
Telecom giant calls for stricter oversight on platforms like WhatsApp and Telegram to curb fraud and unsolicited communication.
Perplexity CEO announces Rs 1 crore contest for Champions Trophy 2025 final
Perplexity CEO Aravind Srinivas announces a grand prize as India secures a thrilling semi-final victory against Australia in ICC Champions Trophy 2025.