Advertising – Page 11

Sun TV Q3 Results: Ad revenue slump slashes net profit by 20%

The amalgamation was approved to create synergies between the FM radio broadcasting businesses of the two companies.

Advertisement revenue stood at ₹332.17 crore, down from ₹355.43 crore in Q3 FY24.

OpenAI’s logo redesign and new visual language: When nothingness becomes the new bold

Branding guru Harish Bijoor likens OpenAI’s rebrand to a “DeepSeek moment,” emphasizing its depth and intentionality.

Even though OpenAI’s rebrand aims to fix its “disjointed presentation,” sometimes this very pursuit of visual uniformity stifles creativity and limits the organic evolution of a brand’s identity.

10 Indian skincare brands revolutionizing the global beauty industry

By seamlessly blending age-old Ayurvedic traditions with cutting-edge scientific research, these homegrown brands are not only addressing modern skin concerns but also championing transparency and ethical practices. (Image: Unsplash)

Here’s a roundup of some trailblazing brands that are setting new benchmarks in sustainable, ethical, and effective beauty in India and worldwide.

Google’s Reunion Ad: A heartwarming tale that moved many

The story revolved around two friends, Baldev and Yousuf, who were separated due to partition, and who reconnected decades later, all thanks to Google. (Stills from the campaign)

Storyboard18 spoke to some of those involved in the making of this iconic film to piece together how a little bit India went global through this ad.

InspiRAYtion Twenty – pearls before swine

Some of Advertising’s most enduring successes are people who have gotten up when the occasion demanded that a line be drawn in the sand, highlights adman Rayomand J Patell. (Image Source: Unsplash)

Advertising is a meeting of minds. That creates a culture of optimism and out of that is born brave work clients want. They pay well for said brave work that really moves the needle, writes adman Rayomand J Patell in this week’s InspiRAYtion.

AAAI Waves 2025 contest calls on creatives to promote khadi with innovative campaigns

The Khadi challenge, with its focus on promoting sustainable fashion, adds another layer of importance to this year's initiative.

This competition is part of the broader World Audio Visual & Entertainment Summit (WAVES) 2025, an annual platform designed to foster discussions, collaborations, and innovation within the Media & Entertainment (M&E) industry.

SMFG India Credit unveils new brand film; highlights financial empowerment for SMEs

The film celebrates resilience, ambition, and the power of financial empowerment in shaping new beginnings.

Presented in a unique musical format infused with humour, the film narrates the journey of a small retailer aspiring for business expansion.

Users cry foul: Apple, HDFC Ergo, Zopper in trouble over ‘India Gets Moving’ campaign

Thousands of Apple Watch buyers in India are accusing HDFC Ergo and Zopper of misleading them with false promises of a 100% cashback offer under the "India Gets Moving" campaign.

Customers have also raised their complaints to Insurance Regulatory and Development Authority of India (IRDAI) and have sent legal notice to HDFC Ergo for alleged unfair trade practices and cheating.

Deepinder Goyal on Zomato’s name change: Eternal is a powerful name… scares me to my core

This moment is both a triumph and a reflection for founder Deepinder Goyal, who views it not just as a business achievement but as a testament to the power of perseverance and purpose.

For Deepinder Goyal, the rise of Zomato has been less about wealth accumulation and more about creating meaningful impact.

OpenAI set to make advertising debut during Super Bowl 2025: Report

The 60-second spot, which aired during the first half of the game, showcased a unique pointillism-inspired animation that took viewers on a journey through pivotal technological milestones.

The ad, expected to make waves on one of the world’s largest televised stages, marks OpenAI’s foray into the world of commercial advertising.