Advertising – Page 11

Trade wars & AI: Sir Martin Sorrell predicts a new era of faster, smarter advertising

Sorrell’s message is clear: trade wars don’t happen in isolation. They infiltrate the economic bloodstream and affect every organ of the global body—including advertising.

Sorrell foresees an industry pivot where businesses, pressed by economic uncertainty, will lean harder into efficiency.

Madison World wins media mandate of National Payments Corporation of India

In the past, Dentsu was awarded the media mandate by NPCI in 2016. (Image source: Fisdom)

Last year, NPCI issued an Request for Proposal (RFP) to empanel a digital media agency for media strategy, planning, and buying, with a budget of Rs 93 crore (excluding taxes).

Global Ads Spotlight: DoorDash turned Super Bowl ads into a giveaway frenzy. Find out how!

DoorDash received the ultimate accolade – a Titanium Grand Prix at Cannes Lions, along with a D&AD Yellow Pencil.

From Super Bowl hype to $500,000 worth of prizes, DoorDash’s “All-the-Ads” campaign stole the show, one bizarre prize at a time. Read and watch in our Global Ads Spotlight column!

EXCLUSIVE: Sir Martin Sorrell speaks on CCI’s media cartel raids and investigation

Sorrell’s message is clear: trade wars don’t happen in isolation. They infiltrate the economic bloodstream and affect every organ of the global body—including advertising.

Sir Martin Sorrell added a word of caution, “You can’t assume anything until you know what it is they (CCI) were asked to look at and what they are looking at and what their conclusions are.”

Mast & Meh: Colgate, Cotton King, Leibherr – which one would you watch on loop?

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Global Ads Spotlight: KFC’s heist ad that took home the Grand Prix at Loeries 2023!

Its success at the Loeries isn’t just about the Grand Prix win—it’s about how KFC and Ogilvy nailed every aspect of this campaign. (Image credits: Ogilvy)

A quality assurance inspector? More like a KFC-obsessed conman with a flair for drama and the most hilarious disguise ever. Read and watch in our Global Ads Spotlight column.

Misleading ad case: Kerala HC stays order against Baba Ramdev and Acharya Balkrishna

Baba Ramdev and Acharya Balkrishna approached the court to quash the proceedings against them where one of their argument was based on the violation of the limitation period, stated a Bar and Bench report.

Kerala High Court has granted a three months stay in the criminal proceedings against Patanjali Ayurved’s promoters, Baba Ramdev and Acharya Balkrishna, and Divya Pharmacy.

Global social media ad spend projected to reach $239 billion in 2025, $273 billion by 2026: Report

Over 80% of performance marketers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads.

Hypothesis by OML wins Influencer Marketing mandate for Ather Energy

This collaboration marks a significant step in redefining Ather Energy’s communication strategies by leveraging influencer-driven content to strengthen brand affinity and audience engagement.

The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully with Gen Z and millennial audiences.

Reliance Consumer Products unveils campaign for ‘Independence’ brand, tapping into deep-rooted culinary traditions

Consumer insights and market research have played a pivotal role in shaping the brand's core proposition "Never Compromise".

The campaign directed by filmmaker Shoojit Sircar, highlights the notion that food is not merely nourishment but a conduit of tradition.