Tag: Advertising

I’m quite optimistic about the future of India: Jamie Dimon

"India's goal to become a $7-trillion economy by 2030 is achievable," said Jamie Dimon, praising Prime Minister Modi's strong leadership and infrastructure initiatives. (Image Source: Youtube)

Speaking at the JPMorgan Investor Conference in Mumbai, Jamie Dimon lauds India’s economic expansion and the bank’s significant growth in the country.

YouTube creators cashing in on TV screens: Revenue surges 30 percent

Johanna Voolich Chief Product Officer, YouTube says, "We believe AI will unlock new forms of expression for creators, and that it should put its power to work for you and your creative vision," (Image: Unsplash)

YouTube will start integrating Google DeepMind’s model for generating video, Veo, into YouTube Shorts later this year.

California strengthens digital rights for actors with new AI legislation

The injunction, passed by Justice Mini Pushkarna, was granted ex parte and aims to prevent Alpino from spreading allegedly negative portrayals of oats on social media or other platforms.

The Delhi High Court has ruled in favor of actors Jackie Shroff and Anil Kapoor, granting them protection against the unauthorized use of their resemblances.

InspiRAYtion Eight: Oh wow, you won an award!

At the top, it’s a clear divide between most of the industry competing at one show, versus a few select agencies competing at another show. A curious case indeed, but such is life. On the brighter side, at least there’s a fair and rigorous system that doesn’t reward things that shouldn’t be anywhere near an awards show, pens down veteran adman Rayomand J Patell. (Image source: Unsplash)

With innumerable award shows today, in this week’s InspiRAYtion, veteran ad man Rayomand J Patell writes that, there are some which are making sincere attempts to actually be a real awards show. However, he also adds that not everything that one enters there, wins. Not everything that is judged, wins gold etc.

Parle-G & the baby face that launched a billion biscuits

Maganlal Dahiya headed the creative department at Everest, and directed the illustrators in his team to paint different versions of the mascot, one of which eventually became the Parle-G baby. (Image source: Parle Products)

The Parle-G baby, which has literally been the face of the brand for over six decades, has created a special place for itself in the history pages of Indian advertising. Mayank Shah, Vice President, Parle Products, talked to Storyboard18 about the iconic brand.

Amazon Ads launches a new AI Video generator

Amazon Ads also introduced a new live image capability that makes it easier for brands to create short, animated campaign images. Live image will be offered as part of Image generator, a generative AI-powered technology designed to remove creative barriers and enable brands to produce lifestyle imagery that enhances ad performance. (Still from the video)

The new feature, Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product’s distinct selling proposition and features.

Bombay High Court restrains Apollo Tyres from “defamatory” ad against CEAT

The injunction, passed by Justice Mini Pushkarna, was granted ex parte and aims to prevent Alpino from spreading allegedly negative portrayals of oats on social media or other platforms.

The Bombay High Court further found that the Visual Commercial (VC) aired by Apollo Tyres was “prima facie” derogatory and disparaged CEAT’s product.

Clinic Plus’ Beti Bann Ke Aana’ campaign celebrates the gift of a girl child

UN data reveals that over 2,000 female fetuses are aborted every day due to illegal sex-selective practices. This statistic underscores the unfortunate perception that girls hold less value, added the company. (Still from the ad film)

Through the campaign, Clinic Plus tackles a deeply ingrained societal issue – the preference for male children over female. With its message of ‘Wish for a Girl Child’ or ‘Beti Bann Ke Aana,’ Clinic Plus hopes to spark a shift in cultural attitudes, encouraging families to celebrate the arrival of daughters with the same joy and enthusiasm.

ASCI joins ICAS global think tank to advance responsible advertising

Manisha Kapoor, CEO & Seceretary General, ASCI and ICAS Vice President stated: “ASCI via its ASCI Academy is very honored to be a founding member of the ICAS Global Think Tank. As issues around advertising regulation get more complex, it is important that we all put together our minds and resources to support this initiative. We look forward to meaningful discussions and outcomes that will help build consumer trust and confidence in brands and advertising.”

This initiative is dedicated to fostering self-regulatory engagement, critical thinking, and research to advance responsible advertising worldwide.