Advertising – Page 12

Cars dominate print advertising space in 2024, Maruti Suzuki Leads

Maruti Suzuki was the leading advertiser in print last year as well.

Two Wheelers among categories witnessed highest increase in Ad secondages with 49% growth followed by Cars with 20% growth during January-September 2024 compared to the same period in 2023.

Pritish Nandy, eminent poet and journalist, passes away at 73

Pritish Nandy was a multi-faceted personality celebrated for his literary contributions as well as his work in journalism and filmmaking.

Pritish Nandy produced popular titles such as Jhankar Beats, Meerabai Not Out, Shaadi Ke Side Effects, Ugly Aur Pagli, and Pyaar Ke Side Effects.

Pride Lands in your wardrobe and beyond: Disney’s roaring new Lion King merch

While the Pride Lands have long enchanted fans with tales of friendship, family, and destiny, now they're spilling into your closet, kitchen, and even your toddler's playroom.

From gold jewellery to peanut butter, Disney Consumer Products India turns up the nostalgia with Mufasa-themed goodies for everyone.

IAS launches AI-driven Total Media Performance solution to maximize ROI for global advertisers

Leveraging responsible and trusted artificial intelligence (AI) models to align media quality with cost and outcomes, TMP empowers advertisers to drive ad effectiveness through quality path optimization with end-to-end transparency across the programmatic supply chain, highlighted the company in a statement.

Total Media Performance (TMP) enables advertisers to achieve better campaign outcomes by integrating IAS’s industry-leading media quality signals with in-flight optimization.

Abhishek Bachchan joins ICC-sanctioned European T20 Premier League as co-owner

Speaking about his investment in the European T20 Premier League, Abhishek Bachchan said, “Cricket is not just a sport; it’s a unifying force that transcends boundaries. The ETPL is the ideal platform to showcase cricket’s growing global appeal."

The league, sanctioned by the International Cricket Council (ICC), will run from July 15 to August 3, 2025, and aims to elevate the sport’s profile in Europe by featuring top players from Ireland, Scotland, and the Netherlands.

OYO alters check-in policy, unmarried couples no longer allowed

Oyo reported a sixfold jump in its net profit in the third quarter of fiscal year 2025

OYO’s updated check-in policy in Meerut requires couples to provide valid proof of relationship, including for online bookings, with a focus on unmarried couples.

Optimistic about CTV growth and digital advertising, particularly from SMEs: Kartik Sharma, OMG India CEO

A digital revolution, sports diversification and AI integration to shape advertising’s new frontier, says Omnicom Media Group India’s chief Kartik Sharma

Big Breaks: Adland’s major account moves and pitches of 2024

Major account wins of 2024. (Image Source: Unsplash)

From breaking the news of Spotify awarding its mandate to Publicis Groupe after a global pitch to Tata Motors looking out for a media agency, Storyboard18 exclusively reported the biggest pitches and wins of 2024.

Promoters buy out US fund’s stake in RK Swamy Ltd

The promoters have bought 3.56% of shares held by Evanston Pioneer Fund LP, a US entity that had invested in the group in 2018-19.