Tag: Advertising

How Fevicol egg advertisement was a ‘turning point’ in the brand’s creative journey

The ad film had consciously avoided driving home the over-the-top message: Fevicol has the strongest bond. Prasoon had left it to the imagination of the public to fill in the blanks and endorse its “strong bond” image. (Stills from the ad film)

Storyboard18 catches up with veteran adman Piyush Pandey and ad filmmaker Prasoon Pandey, who reminisce about the genesis of the 1996 iconic ad film and how it was run up to 12 times a year for a total brand recall.

CCPA imposes penalties on UPSC coaching institutes for misleading ads; order against Vajirao & Reddy Institute, StudyIQ IAS, Edge IAS

According to Section 2(28)(iv) of the Consumer Protection Act, 2019, advertisements that conceal important information are considered misleading.

The CCPA imposed penalties totaling Rs 9 lakh on three coaching institutes, that is Vajirao & Reddy Institute, StudyIQ IAS and Edge IAS, following investigations into false or misleading advertisements.

Are megalithic advertising holdcos killing agencies?

It is a common practice that whenever holding companies (advertising networks) acquire they try to synergise their brands to offer consistent global solutions.

Omnicom’s global takeover of rival holdco IPG is set to shake up the industry and deep-freeze many agency brands; the global market is not large enough to support so many brands with shrinking margins and struggle with talent pools, industry insiders say.

How India Swiggy’d in 2024: Two biryanis sold every second

In total, Swiggy’s delivery partners crisscrossed the nation with a collective travel distance of 1.96 billion kilometers in 2024—equivalent to over 533,000 trips between Kashmir and Kanyakumari.

From 1.84 million late night chicken burger orders to a jaw-dropping 250-onion-pizza request, Swiggy’s annual report showcases India’s most fascinating culinary moments.

Girl Interrupted: Tista Sen’s entrepreneurial venture TistaThinks conceptualizes campaign for CRY

Sharing her thoughts with a teaser for her venture's launch, Sen wrote: "Umm another agency. Nada. Another name. Nada. If this last year has taught me anything it is that you are your own brand and the people who want to work with you are the people who value you."

Back in the entrepreneurial world, Sen has started her own venture, TistaThinks, and has ended the year with a campaign for CRY called ‘Girl Interrupted’

ASCI Academy launches Hindi versions of courses on responsible advertising

For brands, cookies facilitate targeted ads, better engagement, and improved ROI.

The ASCI Guide to Responsible Advertising enables advertisers, agencies, and marketers to align campaigns with ASCI’s self-regulatory framework, helping them avoid misleading claims, adhere to advertising codes, and balance creativity with responsibility.

InspiRAYtion 18 – Crystal Gazing

"Agencies are going to reorder themselves in terms of quality," further adds adman Rayomand J Patell in this week's InspiRAYtion. (Image Source: Shop LC)

In this Sunday’s InspiRAYtion, adman Rayomand J Patell shared his opinions on the new aspects one can expect to unfold or shape in the coming year.

How Pepsi’s ‘Nothing Official About It’ campaign stole the ‘thanda’ from Coca-Cola

The campaign is an example of ambush marketing, i.e., a marketing strategy where a brand associates with an event without being the official sponsor. Post its release, changes were made to the laws related to this. “For example, if a particular brand was sponsoring the World Cup, then the player couldn't do an ad for another brand. They tightened a lot of such loopholes in the law,” said JWT's former junior writer Anuja Chauhan. (Stills from the campaign)

Storyboard18 spoke to Anuja Chauhan, the copywriter who came up with the iconic tagline, about that carpe dieming slam dunk of a campaign.