Tag: Advertising

ISA rolls out Media Charter for digital ad ecosystem to address ad fraud, first-party data, brand safety

The event saw the launch of the four key playbooks addressing Brand Safety, Viewability, Ad Fraud and First-Party Data. The event was attended by Advertisers, Agency Partners and Publishers. (Image source: Facebook)

This initiative is aimed at enhancing transparency, security, and collaboration within the country’s fast-growing digital advertising landscape.

ASCI escalates issue of illegal betting and gambling platforms’ ads to MIB

Prathap Suthan criticized the current ecosystem for lacking accountability, allowing clients to arm-twist agencies into lopsided contracts, unpaid pitches, and overburdened deliverables.

Storyboard18 recently reported that offshore illegal gambling firms have been using the Pro Kabaddi League (PKL) as a sporting platform for surrogate advertising.

Apple’s first ad featuring Samir Soni makes waves on social media

The advertisement features a young Samir Soni, portraying a confident professional in a quintessential 1990s office setting. (Image Source: YouTube)

As Apple launched its latest product in India, a nostalgic advertisement from 1996 resurfaces, reminding fans of the tech giant’s early challenges and cultural milestones in the country.

Behind Motilal Oswal’s new research-backed investing campaign

This character emphasises the challenges of building wealth, addressing real-life concerns and constraints of investors and warns people against tips by asserting, I don't give tips, only solid advice. To talk more about this campaign, CNBC-TV18 spoke to Sandeep Walunj, Group Chief Marketing Officer at Motilal Oswal Financial Services. (Image source: LinkedIn)

Sandeep Walunj, Group Chief Marketing Officer at Motilal Oswal Financial Services, discusses the genesis of the firm’s new campaign.