Advertising – Page 14

What happened to the OG Queen of Indian beauty – Shahnaz Husain?

In 1971, armed with a modest loan of ₹35,000 and a vision to merge ancient Ayurvedic wisdom with modern aesthetics, Shahnaz Husain opened a small clinic in Delhi that would soon redefine beauty care across the globe. (Image: The CEO Magazine)

From a humble veranda to a global empire, the natural beauty pioneer continues to redefine wellness and entrepreneurship.

I wrote an awful lot of ads: David Ogilvy on leadership, creativity, and advertising

David Ogilvy advocated the idea of doing a good job for the clients and sell their products, and also enjoy the process of doing it. (Image: Gentleman's Journal)

The legendary ad genius reflects on his journey from copywriting to management, his philosophy on creativity, and why fun matters in the advertising business.

Elon Musk’s X sues Lego, Nestlé, and others over alleged ad boycott

Since Musk took over Twitter, the platform has changed significantly. He reinstated banned accounts, removed content moderation teams, and cut staff responsible for tackling political interference and child exploitation

High disposable income will boost AdEx, companies to increase ad budgets

The study also reveals that overall attrition rates declined to 17.7 percent in 2024 from a high of 18.7 percent in 2023 and 21.4 percent in 2022, indicating the availability of a larger talent pool post the Great Resignation.

Brands across multiple sectors are likely to increase their advertising spending by 15-20%.

News remains most popular genre in APAC with 40% HOV share; monetization of Kids channels remains lowest

Of the ~300 new channels launched in APAC, ~100 were Entertainment, ~70 were News and ~50 were Documentaries. (Image source: Unsplash)

Within the Entertainment genre, Comedy, Drama, Horror and Reality accounted for 30% of the HOV in APAC, as per Amagi’s report.

Amazon boosts ad spending on X after previous cuts

This move comes over a year after the e-commerce giant drastically reduced its ad presence on the platform.

Last summer, X filed an antitrust lawsuit against the Global Alliance for Responsible Media, the World Federation of Advertisers, and several of their members, alleging an illegal ad boycott. The suit is still pending.

PM Modi understands importance of strength, direction and vision, says Sir Martin Sorrell

Earlier, Sir Martin Sorrell has spoken about Prime Minister Narendra Modi and praised his keen sense of marketing and branding

Businesses must take back control in an AI-driven future: S4’s Martin Sorrell

Sir Martin Sorrell said, "Businesses and clients have to take back control. And they have to internalise more and more of their functions. That's because control of content and ideation is critically important."

“Businesses and clients have to take back control. And they have to internalise more and more of their functions. That’s because control of content and ideation is critically important,” he said

India emerges as top alternative to China for global advertisers, says Sir Martin Sorrell

Sorrell’s message is clear: trade wars don’t happen in isolation. They infiltrate the economic bloodstream and affect every organ of the global body—including advertising.

He said that by 2050, 3 of the world’s largest economies, China, India, and Indonesia will be in the top five.