Advertising – Page 14

Tata Power’s AI Christmas film: Sandeep Goyal says AI will take on far more film production than we believe

"AI will take on a lot more of film production than we believe," Sandeep Goyal, Managing Director at Rediffusion, predicts.

As Rediffusion achieves a ground-breaking AI-generated Christmas commercial for Tata Power, MD Sandeep Goyal reflects on how AI is reshaping creativity in advertising and the future of creative professionals.

Rs 62,045 crore digital ad market can face 25% ad budget wastage: Publicis

Earlier, in March 2024, the Ministry of Information and Broadcasting blocked 18 OTT platforms for publishing obscene, vulgar, and, in some cases, pornographic content.

When CTV spend is unstructured, there is a risk of allocating funds inefficiently, resulting in a poor return on investment (ROI).

Omnicom-IPG deal: Congress probes ad giants over links to GARM

Both companies have been instructed to preserve all relevant documents and communications with the WFA and GARM and to provide them to a Congressional committee for review.

Bombay HC issues notice to political parties over hoardings; Court terms illegal ad hoardings ‘horrendous’

The Bombay High Court on Thursday termed the increasing number of illegal hoardings and banners in Maharashtra as “horrendous” and “a sad situation”.

Between creativity and compliance: How influencers circumvent ad rules

ASIFA India has already received 1238 submissions, with 75% from students and 25% from professionals. Of these, 35% are from women creators, and 50% come from emerging creators

Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.

Ghost job listings in advertising: A fad or phenomenon?

72% of Indian candidates say a strong online professional brand is now critical for success, a perspective shared by 62% of hiring managers.

Is that job for real? The phrase has taken on new meaning. Storyboard18 reached out to creative heads and ad experts to understand the phenomenon of ‘ghost job listing’, its implications on the ad sector, how to evade this trap and a lot more.

Maha Kumbh 2025: Brands targeted at Bharat want a piece of Maha Kumbh

According to staffing and recruitment services firms, the 45-day spiritual festival is projected to generate around a million gig and temporary jobs this season.

Marketers are gearing up to make a big impact at the Maha Kumbh 2025, starting next month, by targeting millions of pilgrims and boosting brand visibility

CCPA issues notices to 45 coaching centers for misleading ads; imposes penalty of Rs 61,60,000

The CCPA has imposed fines amounting to Rs 77.6 lakh on 24 coaching institutes, directing them to cease false advertisements.

This information was shared by B.L. Verma, Union Minister of State for the Ministry of Consumer Affairs, Food and Public Distribution, in a written reply to the Rajya Sabha on December 16, 2024.

IPO-bound BlueStone’s ad spends rise to Rs124 crore in FY24

BlueStone has proposed to raise funds through a fresh issue of equity shares aggregating up to Rs 1,000 crore

Effective marketing is important for future revenue growth enhancing brand visibility, to establish relationships with target markets, the company stated.