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Premium chocolate brands boost AdEx amid Indian festive season

Premium brands in the fast-moving consumer goods sector are growing at roughly twice the pace of their non-premium counterparts in India.

These Premium chocolate brands have increased their ad budgets by an average of 8-10% to expand reach and boost sales.

General Elections 2024: Political parties to spend up to Rs 13,000 crore on advertising

In 2024, Glance recorded billions of impressions globally, with sports (252 billion glances), entertainment (146 billion), and travel & lifestyle (99 billion) leading user interest. (Image source: Moneycontrol)(Image source: Moneycontrol)

Ruling party and top spender BJP will lead the pack in advertising expenditure for the 2024 general elections in the world’s largest democracy.