adex – storyboard18

Premium chocolate brands boost AdEx amid Indian festive season

Premium brands in the fast-moving consumer goods sector are growing at roughly twice the pace of their non-premium counterparts in India.

These Premium chocolate brands have increased their ad budgets by an average of 8-10% to expand reach and boost sales.

General Elections 2024: Political parties to spend up to Rs 13,000 crore on advertising

While addressing the BJP counsel, towards the end of the hearing, Justice Vishwanathan remarked, "Your rival is not an enemy!" (Image source: Moneycontrol)

Ruling party and top spender BJP will lead the pack in advertising expenditure for the 2024 general elections in the world’s largest democracy.