Tag: Advertising

The Outpost: Why Indian advertising leaders seem to struggle for global recognition

For global advertising to thrive in the 21st century, it must do more than acknowledge Indian talent — it must actively integrate it into decision-making processes. The industry cannot afford to treat India as an afterthought.

It seems Indian advertising professionals are often operating on the margins of a system designed elsewhere, where the power centers—New York, London, and Paris—dictate the creative playbook.

Harsh Goenka sparks social media debate on Shark Tank India judges’ financial losses

Despite the setbacks, Harsh Goenka made it clear that he remains a fan of the show, writing: "I still love watching #SharkTankIndia. But it seems some of our sharks are still navigating choppy waters🦈. There’s more ‘bleeding’ in the tank than I thought!"

RPG Group chairman shares insights on show’s popularity amid reports of losses by companies owned by Sharks.

The obsoletes: How AI and industry shifts are redefining traditional roles in Indian advertising

The main problem in advertising is its reliance on the industry around, and on the market economy. Hence, they have to time and again re-adjust themselves, reorient themselves as per the industrial trend, and as per the economic reality of the industries, veteran adman Chitto Ghosh signed off. (Image Source: IMDb)

From media clerks and cut-paste artists to diversity officers: As technology advances and cultural shifts reshape the industry, once-essential roles in advertising have disappeared or are evolving into something new.

Astronomers call for global ban on space advertising visible from Earth

By 2047, if India has to reach the topmost place, it will only be possible when space economy which is a significant component, India must participate with larger participants.

At a briefing during the 245th Meeting of the American Astronomical Society (AAS) earlier this month, the organization announced a statement urging countries to prohibit obtrusive space advertising.

Ogilvy’s Piyush Pandey on EFFIE Agency of the Year win: Shows that the work is making a mark

Piyush Pandey believes that evolution of creativity comes from the work where the client does not have to ‘prove’ or spend huge amounts of money to see results. He supported this by stating the example of Pidilite Industries, an adhesives manufacturing company, which has been the client of Ogilvy India for over three decades.

Ogilvy Group India’s standout performance, fueled by Pandey’s vision, secures multiples awards and the coveted Agency of the Year title.