Advertising – Page 15

Ultra Media launches two new OTT platforms, targets Rs 500 crore investment

With the launch of Ultra Play and Ultra Gaane, the group aims to offer audiences an unparalleled digital experience by preserving the legacy of Hindi cinema and music while also providing fresh, original content

The Rs 500 crore investment will be allocated as follows: Rs 250 crore for content acquisition to ensure a diverse and robust library across all platforms, Rs 200 crore for the production of new content, and Rs 50 crore for marketing and technological advancements.

Advertisers abandon X over extreme content

The report highlights that X removed or labelled over 10.6 million posts for violating its platform rules. Of these, approximately 5 million were categorized under the company's "hateful conduct" policy.

X has faced significant backlash from advertisers due to its lax content moderation and Musk’s own controversial statements.

Whiteline Group introduces “Tinder Leave” for employees seeking love

The company's generous offer includes six months of free access to Tinder Platinum or Tinder Gold, premium versions of the popular dating app that provide enhanced features to boost users' chances of finding a match. (Image source: Tinder)

Bangkok-based marketing agency rolls out paid dating leave, offering employees premium Tinder subscriptions to boost work-life balance.

GCPL boss Sudhir Sitapati crowdsources views on which GoodKnight ad to run

Under the leadership of CEO Sudhir Sitapati, the company is deliberating between two distinct creative directions for their flagship product, the GoodKnight Liquid Vapouriser. (Left to Right): Sudhir Sitapati (Image Source: LinkedIn), Godrej Consumer Products Limited (Image Source: Google Play)

In an innovative marketing twist, GCPL MD and CEO Sudhir Sitapati turns to social media to crowdsource opinions on which GoodKnight advertisement to air, featuring a cutting-edge product.

Swiggy spent Rs 1,581 crore on marketing, says junior employee embezzled Rs 33 crore

The launch of International Logins comes when families, especially during festive seasons, want to celebrate and share moments with loved ones in India. .

A former junior employee of IPO- bound Swiggy embezzled Rs 33 crore over “past periods”, the Bengaluru-based food aggregator said in its annual report for the financial year 2023-24.

Bombay High Court restrains Abbott’s ad, grants temporary relief to HUL: Report

The board formed a committee of independent directors to explore various alternatives for the ice cream business and provide recommendations. These recommendations will be reviewed by both the Audit Committee and the Board.

HUL’s legal representative reached out to Abbott and sought clarity on the issue, but said that it failed to get any ‘substantial’ response from Abbott

Adivasi hair oil: Are the influencer endorsements and product packaging credible?

Sandeep Raj, who is the owner of the Adivasi hair oil, along with his wife Sudha, prepare the oil with 108 herbal ingredients. Raj is a part of the Hakki Pikki tribal community, one of the major tribal communities in Karnataka which are predominantly bird catchers and hunters. (Image source: Official website and stills from the videos)

Neelambari Adivasi Hair, which claims to be a concoction of 108 herbal ingredients, has lately been the talk of the town, all thanks to promotions by well-known faces. Storyboard18 spoke with agency and brand experts to understand the credibility of such endorsements, their packaging as per industry standards, and more.

hoichoi achieves 60:40 gender balance; 200 percent ad revenue growth

In addition to direct subscription revenue, hoichoi has diversified its revenue streams through bundling partnerships and initiatives, such as Hindi dubbing of its Bengali shows. Mukherjee points out that hoichoi's extensive original content catalogue, including Hindi-dubbed versions, has contributed significantly to its revenue, especially in the Hindi market.

While West Bengal remains hoichoi’s core market, over 45% of its users come from other regions of India, says Soumya Mukherjee Chief Operating Officer – hoichoi (India & Bangladesh).

Gautam Singhania talks about succession plan, says RCCL sale one of the best deals

On the NSE, the shares were listed at Rs 3,020 apiece.

Singhania said that he is “not going anywhere” when asked about potential succession plans.

ASCI to stay ahead in tech curve, will increase focus on financial sector: ASCI Chairman

Sinha has worn many hats in a career spanning over three decades. He has been a nuclear design engineer, a banker, a strategy and marketing head for media and internet companies, and an advertising strategist.

Sinha discussed in-depth about growth of ASCI, challenges, technological advancement and role of the self regulatory body in consultative process. Storyboard18 was first to report about Partha Sinha’s appointment as the new ASCI Chairman.