Advertising – Page 15

When Cherry Chaplin made a brand blossom

The ad, part of a three-film campaign released in 1984, went on to gain recognition at Cannes Lions International Festival of Creativity. (Stills from the campaign)

With the legendary Charlie Chaplin’s death anniversary coming up on December 25, Storyboard18 looks at how the iconic star inspired a brilliant campaign.

Publicis Groupe’s Arthur Sadoun on Omnicom-IPG deal: a “positive” for industry, should make for “a lot of fun”

As Publicis remains laser-focused on client needs and ongoing transformation, CEO Arthur Sadoun projected confidence in the group’s strategic direction, describing its challenger mindset as a key advantage.

After briefly celebrating its status as the world’s largest holding company, Publicis now faces new competition from an Omnicom-IPG mega-merger. CEO Arthur Sadoun responds candidly, offering perspective on the industry shift.

CCI monitoring M&A deal values in digital sector to curb “killer acquisitions”

"Killer acquisitions" involve dominant companies acquiring smaller competitors to eliminate potential threats to their market position, while "creeping acquisitions" refer to the gradual acquisition of a target company's shares through open market transactions.

Speaking at a forum on Wednesday, CCI Chairperson Ravneet Kaur highlighted the regulatory body’s focus on zero-priced digital business models and evolving market dynamics in the era of artificial intelligence.

Influencers under scanner: Ad and follower fraud drain budgets and undermine integrity

The Apps would considerably enhance the capability of the CCPA in taking suo moto action against dark patterns.

Nearly 2 out of 3 Instagram profiles in India have spurious or fake followers, as per the playbook by ISA.

The algorithm fatigue era: Why authenticity and surprise matter more than ever for brands

Dull brands must spend almost £10m as much on media to cut through, as per Dentsu's report.(Image source: Canva)

75% of CMOs agree that influencer marketing is a vital part of the modern media landscape. The Creator Economy continues to expand as an economic force, anticipated to generate half a trillion dollars by 2027, as per Dentsu’s report.

The unexpected gainer of the bombshell Omnicom-IPG deal

The merger is also expected to trigger issues for brands. With Omnicom and IPG agencies to be part of the same parent company and overlapping interests, conflicts of interest could arise for clients. (Image Source: Programaticaly)

At first glance, the merger seems like a distant corporate transaction. Yet its implications are set to cascade through India’s advertising landscape.

Vivendi shareholders approve spinoff for Canal+, Havas and Louis Hachette Group

According to JP Morgan, Canal+ is estimated to be worth 6 billion euros ($6.3 billion), Havas is valued at 2.5 billion euros and Louis Hachette is estimated at 2.2 billion euros.

Yannick Bollore, chairman of Vivendi’s supervisory board, last month estimated the total value of Vivendi’s assets at around 16 billion euros, with Canal+, Havas and Louis Hachette being worth about 6.8 billion, 3.4 billion and 2.1 billion euros respectively.

Three global bidders enter the fray for Haldiram following Alpha Wave’s $1.5 bn-plus offer

The family has been merging its Delhi and Nagpur factions through a National Company Law Tribunal-approved process, which last received clearance from the Competition Commission of India in April 2023.

Alpha Wave joins Blackstone- and Bain-led consortiums in race for 15-20% stake; potential $1.3-$2.2 billion deal would be among India’s largest private-equity transactions.

Starbucks empty promises of recycling? US investigation reveals the truth

Although cups bear the recycling symbol, only about 9% of MRFs can handle Starbucks’ No. 5 polypropylene cups at all, and few buyers exist for this particular plastic feedstock.

A recent probe reveals that most plastic cups from Starbucks, despite eco-friendly claims, aren’t being recycled—but rather incinerated, sent to landfills, or processed at waste transfer stations.

From free tomatoes to hidden fees: A sneak peek into the world of q-commerce manipulation

By prioritizing inclusive development—supporting disadvantaged groups, youth, farmers, and women—the budget strengthens purchasing power, further stimulating market demand. Additionally, initiatives aimed at boosting farm productivity, manufacturing, and exports—such as a national mission for high-yield crops and subsidized credit for farmers—will fortify supply chains and optimize input costs, ensuring long-term sectoral growth.

For q-commerce apps, transparency isn’t just ethical—it’s smart business amid erosion of consumers’ trust.