Advertising – Page 16

90% of our ads rank in the top quartile of FMCG advertising: Colgate’s Prabha Narasimhan

Stills from a Colgate ad campaign highlighting the functional benefit of Colgate Visible White toothpaste through a series of humorous scenarios.

Narasimhan also emphasized that Colgate’s advertising strategy plays a critical role in driving its topline growth.

Omnicom-IPG Deal: Will it reshape the ad order in India?

Omnicom-IPG Deal

Omnicom may be larger globally, but in India, IPG has a robust presence with brands like IPG Mediabrands, McCann, Lowe Lintas and FCB. But rival holdco WPP sits pretty on top of the ad order in India.

Blockbuster Ad Deal: Omnicom’s takeover of IPG to reset global order

Omnicom Group is set to acquire Interpublic Group, in a deal that creates the world’s largest agency group. But what really is the big deal?

Omnicom to take over Interpublic Group; John Wren to continue as CEO and chairman

John Wren (left) will remain Chairman and CEO of Omnicom. Phil Angelastro will remain EVP & CFO of Omnicom. Philippe Krakowsky (pictured on right) and Daryl Simm will serve as Co-Presidents and COOs of Omnicom.

The combined company will retain the Omnicom name, with Omnicom Group CEO John Wren at the helm. The deal will create an advertising giant with combined annual revenue of almost $26 billion.

India’s ad market to grow 9.4% CAGR to Rs 1,58,000 cr by 2028; Digital ads lead the charge, reveals PwC Report

Internet advertising, particularly in India, stands out as the fastest-growing segment in Asia-Pacific and the second-fastest-growing globally, with a projected CAGR of 15.6 percent from 2023 to 2028

India’s print advertising market will grow at 3 percent, making it the third-largest print advertising market in the world by 2028, despite a global decline of 2.6 percent CAGR.

Omnicom set to announce IPG acquisition; John Wren to be CEO of combined entity

Omnicom-IPG Deal

The blockbuster merger set to shake-up the ad industry world order is imminent, as per reports, with Omnicom Group ready to announce its acquisition of Interpublic.

Cultural Connections: How Mother Dairy and Royal Enfield impressed at Spotify Hits 2024

Among the winners, Royal Enfield and Mother Dairy stood out in the ‘IRL’ and ‘Seized the Moment’ categories respectively, showcasing how storytelling and cultural alignment can amplify brand impact. (Image Source: YouTube and Unsplash)

The campaigns were evaluated by a panel of experts from Spotify India, based on three criteria: creative execution, strategic media deployment, and measurable business impact.

MIB addressed 73 complaints in three years over obscene ads: Govt informs Parliament

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

In 2017, the MIB, in an advisory, had instructed TV channels to not air ads selling and promoting condoms between 6 am and 10 pm, as the ads were “alleged to be indecent, especially for children”.

IPG sells digital company Huge to private equity firm AEA Investors

IPG is also in advanced merger talks with rival Omnicom that could see the latter acquire IPG in an all-stock deal.

Ad giants Omnicom and IPG in advanced merger talks: Report

Omnicom-IPG Deal

Omnicom had attempted to merge with Publicis in 2013.