Advertising – Page 17

India’s sports industry surpasses telecom, digital sports ad surges 63%: Report

Currently, sports in India contributes about 1% of the national economy– on par with most major sporting nations, as per the report. (Image sourced via X)

Digital-first approaches now dominate sports advertising, as brands prioritize OTT platforms over linear broadcasting, as per a Deloitte-Google report.

620 mn viewers, 92,000 ads, $76 mn revenue: Inside India’s sports marketing boom

90% of Indian consumers engage with sports digitally, with cricket-related videos amassing over 50 billion views on YouTube in a single year, the report highlights.

The 60% jump in franchise fees in 2023 emphasizes how lucrative sports advertising has become, as per a report jointly published by Deloitte and Google.

80% digital marketers highlight importance of timing in campaign effectiveness: Report

For Asia-Pacific, it is anticipated that ad spends will increase by 5.8 percent, with AI-driven ad placements contributing to the increase in digital ad spend in markets like India. (Representative Image: via Unsplash)

The digital advertising landscape continues to evolve, with global digital ad spending projected to reach $798.7 billion in 2025

Global ad spend to hit $772.4 billion in 2024: Dentsu

For global advertising to thrive in the 21st century, it must do more than acknowledge Indian talent — it must actively integrate it into decision-making processes. The industry cannot afford to treat India as an afterthought.

Dentsu Global Ad Spend Forecasts report also states that digital is expected to remain the fastest-growing channel, with a projected increase of 9.2 percent in 2025 to reach $513.0 billion and capture 62.7 percent of global ad spend.

Jaguar’s controversial ad indicates change in a bold and dramatic way, says MD Rawdon Glover

The initial reception from luxury consumers to the Type 00 concept has been positive, according to the company's MD Rawdon Glover.

The upcoming models will focus on luxury buyers and are anticipated to be priced higher than Jaguar’s previous lineup.

Social media influencers under ASCI’s radar for next two quarters

For brands, cookies facilitate targeted ads, better engagement, and improved ROI.

Steep rise in violations of ASCI guidelines by influencers for promoting cryptocurrency and illegal betting companies.

The silent majority: Why brands need to embrace elderly consumers

A study ASCI conducted with Kantar and Unstereotype Alliance revealed that less than 4% of ads feature older people. (Image via Unsplash)

Senior citizens are rarely seen in dynamic roles and they continue to fill obligatory spaces as hackneyed stereotypes, brand strategists say.

India’s EV two-wheeler market crosses 1 million mark in 2024

Ola Electric's losses widened to Rs 564 crore in Q3 from Rs 376 crore in the corresponding quarter last fiscal.

Festive sales and deep discounts accelerate the electric mobility revoution.

Cathay Pacific engages travellers in transit with its clever real-time OOH campaign

Anchored in its ethos, Move Beyond, the campaign blends technology and creativity to craft a narrative of premium travel and seamless connectivity.

At Mumbai’s Vakola junction, a digital display showcases the airline’s premium services and extensive global network, sparking wanderlust during the daily grind. In Delhi, the campaign takes personalization a step further, using Flight Information Display Systems (FIDS) to deliver real-time, flight-specific messages.

Zepto crosses Rs 1,000 crores in annualized ad revenue

Kaivalya Vohra (left) and Aadit Palicha (right)

Quick commerce companies are not the only ones who have figured out the cash flow machine from ads.