Tag: Advertising

Mokobara responds to backlash over alleged “white labelling” claims

Founded in 2019 by former Urban Ladder executives Sangeet Agrawal and Navin Parwal, Mokobara has quickly established itself as a D2C luggage startup, offering a range of laptop bags, suitcases, and travel accessories.

The Bengaluru-based luggage startup defends its originality amid accusations of selling overpriced bags by offering a discount and unveiling a new collaboration with Naruto.

InMobi’s Vasuta Agarwal on data privacy, omnichannel marketing and quick commerce

Data privacy will continue to be a focal point as stricter regulations unfold. As cookies and traditional identifiers fade into obsolescence, brands will be forced to adopt privacy-first advertising strategies, adjusting to a rapidly changing ecosystem, says Vasuta Agarwal.

Verticals such as quick commerce have experienced significant growth, which has translated into increased advertising and marketing spends on our platform, says Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi.

Patanjali Ayurved’s misleading ads case: Kerala Court issues a bailable warrant against Baba Ramdev and Acharya Balkrishna

Baba Ramdev and Acharya Balkrishna approached the court to quash the proceedings against them where one of their argument was based on the violation of the limitation period, stated a Bar and Bench report.

This development comes after the Supreme Court warned States and Union Territories of contempt of action for not initiating proceedings against companies and individuals, who were responsible for misleading advertisements.

Modi, a master marketer: Martin Sorrell praises India’s strong global presence

Martin Sorrell, executive chairman, S4 Capital has said Indian Prime Minister Narendra Modi understands branding and is a great ad man

Sorrell’s enthusiastic endorsement underscores India’s growing importance on the global stage, driven by its economic resilience, strategic positioning, and strong leadership.

The shrinking middle: What a spate of agency consolidations means for the ad industry

The mergers of today may be a prelude to even larger changes in the years to come, as agencies are forced to navigate a rapidly evolving and increasingly competitive landscape.

The mergers of today may be a prelude to even larger changes in the years to come, as agencies are forced to navigate a rapidly evolving and increasingly competitive landscape.

Over 25% audience of Indian titles on Prime Video comes from outside India: Sonal Kabi

Sonal Kabi, Director & Head of Marketing, Prime Video, India, spoke about the fact that with localisation, Indian content has actually gained fans worldwide, and over 25 percent audience of Indian titles on Prime Video comes from outside India.

Sonal Kabi, Director & Head of Marketing, Prime Video, India, delved into various aspects of story selection and marketing innovation in streaming, while highlighting Prime Video’s role in taking Indian stories to global audiences.

Cannes Lions 2025: Josy Paul appointed Jury President of Sustainable Development Goals

Josy Paul had pioneered the idea of brand movements with the philosophy 'Create acts, not ads! He and his team won the inaugural Glass Lion Grand Prix at Cannes in 2015 for Whisper ‘Touch The Pickle’.

This year’s Jury Presidents also include Ali Ali, co-founder and film director, Good People Films, representing Egypt on the line-up for the first time, as the Film Craft Lions Jury President.