Advertising – Page 18

Can Colgate outshine peers? Volume growth key after ad spend jump

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

CLGT has been effectively leveraging AI-driven tools to deliver personalized consumer interactions on e-commerce platforms, resulting in 1.5x growth in engagement and content performance.

Illegal betting and gambling ads surge online; Mostbet7 tops with 347 ad violations: ASCI report

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

Included in ASCI’s half-yearly complaints report are L’Oréal India, HUL, Honasa Consumer, Patanjali Ayurved, United Breweries, Urban Company, and Wipro.

Marathon sponsorships surge by 15%, brands drive engagement

TMM’s sponsors include Tata Sons, TCS, IDFC First Bank, Tata.ev, Asics, Bisleri, Vida, Fast&Up, and Vedanta.

The Tata Mumbai Marathon (TMM) is expected to generate revenue of Rs 60 crore from brand sponsorship in its upcoming event in January 2025.

Amazon enters India’s q-comm race with ‘Tez’ delivery service

Amazon to shut down its app store on Android devices this year in August

E-commerce giant prepares to launch ultra-fast grocery and essentials delivery by year-end, aiming to compete with Blinkit, Zepto, and Swiggy Instamart.

Zepto launches Jarvis: An in-house ad platform for brands and sellers

Jarvis helps small and large brands increase brand salience and platform sales by running optimised and focused campaigns to Zepto’s users.

Jarvis is designed to help sellers listed on Zepto Platform increase visibility and sales, delivering up to 8x returns on ad spends

Apple’s advertising ambitions grow; begins selling Apple News ads directly

Apple is now pitching new ad units designed to maximize revenue for itself and its publishing partners.

How Tata Tea Premium’s Jaago Re campaign champions social causes

Tea was also the first beverage people had when they woke up in the morning to energise themselves. Amer Jaleel, former group CCO (Chief Creative Officer) and Chairman, Mullen Lowe Lintas Group, added, “We felt that energising is not the right hook for the youth because the youth are already full of energy. Then we realised that tea actually wakes you up. From ‘wake’ to ‘awaken’ was a creative leap.” (Stills from ads)

Storyboard18 got in touch with Sushant Dash, CEO, Starbucks, and Amer Jaleel, former group CCO and Chairman, MullenLowe Lintas Group, who spoke about the campaign’s genesis, the story behind each ad film, Jaago Re 2.0, and a lot more.

The struggles of independent advertising agencies: A sector in crisis

Small and independent agencies do not have the resources or the means to protect their interests against bad practices in the industry and feel the fire need for stronger industry bodies that will represent them and proactively protect their interests. (Image: joshua-hoehne via Unsplash)

As the pressures mount and the barriers to survival grow steeper, the future of small and independent ad agencies hangs in the balance. Lamenting the lack of protection, they seek stronger industry bodies.

Congress makes significant gains in TV ad campaigns, overtaking BJP: TAM Report

Congress leveraged television to dominate the visual narrative, while BJP concentrated on print, possibly to target regional and literate audiences. (Image source: Moneycontrol)

BJP topped the print media with a 47% share in October 2024, up from 39% in September 2023 .

Ad war erupts in Maharashtra as Mahayuti, MVA trade barbs on final day of campaigning

A full-page ad by Mahayuti features several newspaper headlines (in English, Hindi and Marathi) listing incidents that took place under the UPA rule, from the 26/11 Mumbai terror attacks to Bombay serial blasts to scam during Covid pandemic. The caption read: “MVA - Say no to Congress”. (Image source: Moneycontrol)

Both parties published hard-hitting newspaper ads targeting each other on the final day of campaigning.