Fast-Five – Page 2 – storyboard18

MIB’s global M&E effort | CVL on IPG-Omnicom merger | Gukesh eyes global brands

With an aim to ensure ensure responsible digital advertising, MIB had launched the Digital Advertisement Policy in November, 2023.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Omnicom-IPG deal | Zepto’s CHRO quits | Q-comm dark pattern

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Rise of legal influencers | MSI to hike car prices | Myntra joins qcomm race

The advent of social media and digital platforms, which have democratised dissemination of information, allows legal influencers to share their knowledge with a broader audience. The trend has also resulted in the spread of misinformation, said Amrita S Nair, Advocate, Bombay High Court (HC). She attributed the ill-effects to a lack of expertise or an indulgence in sensationalism to attract more followers on social media. (Image Source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Influencers promote crypto | Ageism in advertising | Swiggy increases ad spend

Experts estimate that crypto exchanges contributed over ₹200 crore to advertising expenses in 2021, with over ₹90 crore spent during the IPL.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Godrej & Boyce rebrands | TN’s gaming rules | Apurva Sircar joins Flying Man Ventures

Godrej Enterprises launches new logo in vibrant purple

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Prasar Bharati OTT to go partially subscription-based | RAI writes to govt | RK Swamy’s net profit declines

Prasar Bharati has extended deadline indefinitely till further orders.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Private FMs’ news struggle | RMG operators go offshore | Xiaomi India’s President steps down

The original deadline for submitting applications was November 15, 2024.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Premium choco brands boost AdEx | Swiggy focuses on brand marketing | Netflix CXO Move

Premium brands in the fast-moving consumer goods sector are growing at roughly twice the pace of their non-premium counterparts in India.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Ad spends on LinkedIn | Maruti Suzuki’s Q2 result | LS Digital’s steady rise

LinkedIn’s CPM rates in India are up to 15-20% higher than other social media platforms

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

TV ad spends decline | Disney Star’s President steps down | Zomato, Paytm Q2 earnings

IPL alone is expected to account for around 30-35% of sports-related ad spending, while high-impact events like the ICC Cricket World Cup will also play a pivotal role in driving AdEx, say experts. (Representative image by Josh Appel via Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.