June 2024 – Page 52 – storyboard18

Adlanders say Goafest needs radical reinvention; Must address real issues eroding the industry

This year's Goafest took place in Mumbai from May 29-31, close to the location where an illegal ad hoarding collapsed killing 17 people, and the festival barely grazed the issues that led to the tragedy, said adlanders Storyboard18 spoke to, stating that the advertising industry leaders should have led the charge on action-driven conversations.

Is Goafest still as exciting and relevant to creative professionals today as it was twenty years ago to the then-agency heads? Storyboard18 asked attendees and adland executives.

Haier’s NS Satish: Innovation is about reshaping how people engage with technology

NS Satish, president, Haier Appliances India

For this week’s CXO Weekender, NS Satish, president, Haier Appliances India touches upon how the thrill of his work lies in its transformative potential for Haier’s customers, spending quality time with family, prioritizing physical and mental fitness and more.

Swiggy elevates Himanshu Mendiratta to general manager – ads monetization and sponsorship

As a consultant at HCL Technologies, Himanshu Mendiratta managed digital transformation projects for retail consulting team. He also supported CIO office for various digital initiatives catering to employee lifecycle management.

In his new role, Himanshu Mendiratta will be responsible for revenue planning and operations.

We are paranoid as well as excited about AI: Nazara Technologies’ Nitish Mittersain

Nazara is looking at automating product testing through AI stress testing.

Leading gaming, esports and ad tech player, Nazara Technologies has a task force internally that is focusing on many innovative ways of using AI.

Ad tech contributes 9% to Nazara Technologies revenues in FY24

The CEO and joint MD added, "This year, we have arisen successfully between the parent entity and our subsidiaries INR 950 crores of equity capital marking our largest fundraise to date and resulting in a net cash balance of approximately INR 1,450 crores. We took many key initiatives this year."

The company also recently acquired UTP, a casual card game, and NODWIN Gaming has acquired Comic Con India, which is a popular youth IP. In 2024, Nitish Mittersain, CEO and joint MD, said they have taken significant steps to lay a foundation for accelerated growth in coming years.

Mahindra Auto sells 43,218 SUVs, a 31% growth, in May 2024

Mahindra & Mahindra sold 51,061 SUVs in September

Veejay Nakra, President, Automotive Division, M&M Ltd., said “We sold a total of 43,218 SUVs in May, a growth of 31% and 71,682 total vehicles, a 17% growth over last year.”

Digital Competition Bill: Bharat Matrimony, Match Group, ShareChat, Hoichoi express divergent view from IAMAI’s submission

The letter argues that through this careful targeting, the government can curb monopolistic practices while ensuring that Indian startups have the freedom to thrive both domestically and internationally.

Four IAMAI members have voiced their dissent to the industry body’s submission of the draft Digital Competition Bill, urging the Ministry of Corporate Affairs to move ahead with ex-ante regulations.

Month: June 2024