June 2024 – Page 51 – storyboard18

Zomato unveils ‘Match Ho Toh Zomato’ campaign starring Ranveer Singh and Samantha Ruth Prabhu

mIt captures India's love for food and cricket as a group of friends, including Singh and Prabhu, gather around, eyes glued to the screens, engrossed in the cricket season with boxes of food ordered from Zomato. (Stills from the campaign)

The essence behind the film is that one might miss out on ‘n’ number of things in life, but for now the only thing that matters is India winning the World Cup.

Virat Kohli brings TIDL pain relief brand to India

The partnership is in association with the Baidyanath Group and aims to change how India understands pain.

As TIDL’s brand ambassador and partner, the cricket icon aims to change the way India understands pain relief. TIDL is considered America’s fastest-growing pain relief brand.

Google launches kid-safe Fitbit Ace LTE watch

Google worked with leading, independent experts in child psychology, public health, privacy and digital wellbeing to design Fitbit Ace LTE.

Fitbit Ace LTE is a new, first-of-its-kind connected smartwatch that transforms exercise into play and safely helps kids lead more active, independent lives, Google said.

Samsung’s Galaxy S24 series dominates GenAI-capable smartphone market in Q1 2024

The premium segment contributed over 70% of GenAI-capable smartphone sales in Q1 2024. Samsung captured the top three spots and contributed 58% to the segment.

GenAI-capable smartphones’ share in global smartphone sales increased to 6% in Q1 2024 from just 1.3% in the previous quarter.

Avg. ad volume per channel per match surged by 20% in IPL 17 compared to IPL 16: TAM

The report revealed that Parle Products topped in terms of advertising with 10% share during this year’s season, replacing Dream 11 (in the last season).

Ad volumes rebounded in the IPL 17 season after a 50% drop in IPL 16 over the previous year. Also, the categories, advertisers, and brands tally increased by 40%, 26%, and 21% respectively this season compared to the last season.

More than 75 games are now available to play directly on YouTube

Johanna Voolich Chief Product Officer, YouTube says, "We believe AI will unlock new forms of expression for creators, and that it should put its power to work for you and your creative vision," (Image: Unsplash)

YouTube began its foray into gaming in 2023, offering Playables to YouTube Premium subscribers and marking YouTube’s push into gaming.

Adani Sportsline’s Sanjay Adesara on how corporate backing can elevate both player and chess

Sanjay Adsera, Chief Business Officer, Adani Sportsline

Sanjay Adesara , Chief Business Officer, Adani Sportsline talks about factors causing the recent surge in interest and participation in chess, opportunities for corporate investment in chess and more.

CXO Moves: Exec movements across The Coca-Cola Company, Unilever, Publicis Worldwide, P&G India and more

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. A round-up of the executives who are in, out, and in-between in the past two weeks. (Representational image via Unsplash)

Executive moves in the world of brands and agencies.

India’s digital transformation drives success for OMD’s innovative strategy: Charlotte Lee

Charlotte Lee, CEO, OMD Asia Pacific, stated, "We have kept a close eye on advancements across Commerce and Data. With APAC’s ecommerce penetration rate forecasted to grow to 35% by 2026 and Retail Media predicted to capture 25 percent of total global ad spend by 2030, advances in commerce will be transformative and critical to the future success of clients and agencies."

In an exclusive interview with Storyboard18, Charlotte Lee, CEO of OMD Asia Pacific, discusses the agency’s successful strategies, focus on digital transformation, and plans for leveraging data, AI, and creative media to drive growth in 2024.

AR Rahman: Corporates should build infrastructure for the arts

Grammy and Academy award winning musician AR Rahman stated, "I think corporations should come in and build the infrastructure. There is a Coca-Cola Arena (multipurpose indoor arena in Dubai, United Arab Emirates) and every state needs something. Corporates should up the game for their legacy. Because their name is going to be mentioned for generations if they build that infrastructure. We need four or five in each state. Talking about online entertainment, that might come to an end. With three words, one can create a music video."

Storyboard18 caught up with Grammy and Academy award winning musician AR Rahman and Qyuki Digital Media’s COO Juhi Mehta where they touched upon the journey of NEXA Music, its initial challenges, agenda of Season 3, impact of social media on the music industry and Indian talent, and a lot more.