June 2024 – Page 50 – storyboard18

‘Not considering partnering up, at present’: Subhash Chandra

SEBI has been investigating the alleged fund diversion by Chandra and his son Punit Goenka.

ZEEL Chairman Emeritus, Subhash Chandra addressed Storyboard18’s query about mergers in the media industry.

Edelweiss Tokio Life Insurance rebrands to Edelweiss Life Insurance

Over the last 4 years, the life insurer has reoriented its advisory approach, built insta-issuance capabilities in its customer onboarding journey, and built a unified app for creating ease of business for its distributors.

The company has also refreshed its logo. However, it has retained its brand positioning of ‘zindagi unlimited.’

Thriwe launches end-to-end digital dining platform Thriwe Culinary

Dhruv Verma, Founder and CEO, Thriwe

While most dining platforms available today are direct-to-consumer and retail-focused, Thriwe Culinary focuses on enterprises and their consumers.

Agoda launches new campaign; ropes in Ayushmann Khurrana again

Ayushmann Khurrana, who recently traveled to New York City with Agoda, stated "Both in travel and in acting, I always look to push boundaries. I love that Agoda enabled me to do both. I received such a positive response to our first collaboration with the ‘See The World For Less’ campaign, and I’m very excited to share this new video with Indian audiences.”

It marks the third collaboration between Ayushmann and Agoda, after the ‘fridge magnets’ video and an AI campaign.

Regional audio content platform KukuFM unveils new animated character

The media planning and buying for the campaign is done by Madison Media Omega to drive awareness and develop deep engagement among Telugu listenes across the state.

This six-part ad film series created by Studio Eeksauru showcases the strategic positioning of the dynamic character, capturing the brand’s catchphrase, “Kya baat hai!”

Ola Electric to layoff 400-500 employees ahead of upcoming IPO

Some of the laid off employees will be replaced with new hires at lower costs but the overall number is going to decrease.

The total number of employees that will be laid off is subject to change as the leadership is currently determining the scale of layoffs that will affect various departments.

Omnicom Media Group appoints Rabe Iyer as chief media officer

As the country head and PGM representative at Publicis Groupe Media, Rabe Iyer achieved market leadership in 24 months. He built local capability and created shared services way.

Previously, Rabe Iyer led ShareChat as Bharat lead – agency partnerships.

Media mogul Rupert Murdoch marries for fifth time

Rupert Murdoch is a prominent media mogul and businessman, best known for founding and leading News Corporation.

The wedding ceremony took place on June 1 at Murdoch’s vineyard in California.

The Womb appoints Heval Patel and Dhaval Jadwani as COO

With two decades of experience, at The Womb, Patel was instrumental in the creation of the award-winning Saregama Carvaan campaign, recognized as the "Most Effective Campaign in the World" at the WARC Global 100 awards, stated the agency. Jadwani is a seasoned professional with 19+ years of experience in global agencies, experiential Marketing, movie marketing, and start-ups. He has managed large clients in Finance, Personal Care, F&B, Media & entertainment, OTC and lifestyle. (From left to right: Heval Patel and Dhaval Jadwani)

Heval Patel was instrumental in the creation of the award-winning Saregama Carvaan campaign, recognized as the “Most Effective Campaign in the World” at the WARC Global 100 awards. Dhaval Jadwani is a seasoned professional with experience in global agencies, experiential Marketing, movie marketing, and start-ups.