Month: June 2024

Pond’s ropes in Kiara Advani as its latest brand ambassador

Kiara Advani will feature in Pond’s new TVC that is set to take over traditional and digital platforms across the country soon.

With Kiara Advani making a comeback as the face of the brand, Pond’s Skin Institute aims to strengthen its connection with audiences across Pond’s Skin Institute’s key North markets across the country.

Revolutionizing digital advertising: Embracing the future through programmatic strategies

According to Vishal Singh, country head, Xapads, Today, automation, AI, data analytics, and programmatic advertising have become the cornerstones of ad buying and selling that ensure increased returns.

A unified CTV platform is poised to be a game changer, allowing brands to manage media buying through a single interface, leading to precise targeting, flexibility, scalability and cost-effectiveness, writes Vishal Singh, Country Head – India, Xapads Media.

Indian advertising is still colonised by global networks: Rohan Bhansali, Gozoop Group

Rohan Bhansali, chairman and co-founder, Gozoop Group, explained, "We had started offices in Dubai as well as Singapore, and were witnessing some attrition. That's when I realised that culture cannot be neglected. We had no big HR division at that time. I was the one looking after the department. That's when we hired Bansi Raja, who now heads the department as the Chief Happiness Officer. Hence, my biggest learning is we have to invest in people and keep this a people-first organisation."

Rohan Bhansali also feels that RK Swamy’s IPO is a pivotal moment for agencies that will change the Indian advertising landscape.

MIB’s Sanjay Jaju: Around 25% of broadcasting today happens through DD Free Dish

Initially the coverage of DD Free Dish was limited to Himachal Pradesh, Chhattisgarh, Karnataka, Madhya Pradesh, Rajasthan, Uttaranchal, North East Region and Gujarat i.e., where the percentage of TV broadcasting services coverage was below national average. At present, coverage of DD Free Dish services is throughout the Indian territory except Andaman and Nicobar Islands.

Noting how the mutual co-existence of the public and private sectors is an integral part of the development of the broadcasting sector, the Secretary of Ministry of I&B, Sanjay Jaju, shared that DD Free Dish today reaches more than five crore people.

Kansai Nerolac-owned Nerofix appoints Debashish Vanikar as CEO

Debashish Vanikar is a seasoned management professional with extensive experience in sales, product management, and P&L leadership across consumer and commodity businesses. He has an MBA in Marketing & Strategy from University of California, Berkeley, and a PGDBA in International Business & Marketing from SPJIMR.

An MBA in Marketing & Strategy, Debashish Vanikar is a seasoned management professional with extensive experience in sales, product management, and P&L leadership across consumer and commodity businesses.

SC mandates self declaration by advertisers, ad agencies before releasing ads; MIB activates declaration portal

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

Ministry of Information and Broadcasting (MIB) will activate the self-declaration portal on June 4, 2024. No ads will be permitted to run on TV, print media, or the internet without a valid Self-Declaration Certificate.

Doordarshan to telecast T20 World Cup matches

Doordarshan has reached an understanding with leading global sports bodies like NBA and PGTA for showcasing their content on DD Sports. NBA’s popular e-sports property NBA 2K League matches are telecast on DD Sports Channel.

Prasar Bharati is in advanced stages of negotiations with different sports bodies and agencies to showcase different sports leagues and properties on its sports channel.