Month: June 2024

Cheil India launches MG’s 100-year limited edition cars in their new campaign

MG Motor entered the Indian market in 2019 with MG Hector, a British brand. Since then, the company has been in the market with their technology-driven, luxurious and innovative cars like Astor, Gloster, ZS EV and Comet.

Speaking about the campaign, Udit Malhotra, Head of Marketing, MG Motor India, said, “The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. MG pays homage to the British legacy and racing heritage by launching a range of vehicles in ‘Evergreen’ color.”

Vi rolls out second instalment of ‘Be Someone’s We’ campaign

Parents often grapple with a void when their children move away, especially when it is to a different city or country. The new way of life, particularly for those who dedicated a significant amount of time in bringing up their children, can often be a hard transition. It comes with a loss of purpose, sadness and loneliness, and can impact mental health, causing depression and anxiety.

The campaign focuses on combatting loneliness among empty nesters.

Asymmetrique appoints Urvashi Khanna as VP – content and brand solutions

Having begun as a journalist at UTVi, she went on to work as a creative director and producer for several boutique advertising agencies and developed branded content for broadcasters like MTV, Channel V, Bindass, and Disney amongst others. She has also lent her expertise to brands like Jeep, OPPO, Beam Suntory, Ola, Nestle, Dabur, Melorra, Citi Bank, Spykar, Lenskart and Eros Now.

Urvashi Khanna brings over 15+ years of industry experience in creating content strategies across multiple formats.

Cloud TV appoints Pitchfork Partners as its new strategic communications partner

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The consultancy will oversee the strategic communications and social media mandate to help Cloud TV enhance its brand recognition and engagement in India.

Balaji’s consolidated revenue at Rs 625 crore; Digital business turns cash positive

Crew staring Kapoor Khan, Tabu & Kriti Sanon released in March which subsequently released on Netflix in May. ‘Dream Girl-2" and ‘Crew’ earned more than 100 crores worldwide at box office.

Balaji Telefilms has been focused on strategic cost rationalizing across business segments, especially the Group’s digital business (ALT Digital).

Domestic travel to reach 19 billion lodging nights per year by 2030: McKinsey report

Tourism is a visible showcase, using creativity to help spark conversation around the dramatic changes on the ground and shatter prejudice. (Representative Image: Annie Spratt via Unsplash)

According to the report, India’s GDP growth of 6 percent year over year is bolstering a new generation of travelers, resulting in a projected annual growth in travel spending of roughly 9 percent per year.