Cheil India launches new campaign for MG Motor India’s celebration of 100 years of the brand’s existence as it commemorates the milestone with a limited edition range of cars in green color. MG Motor entered the Indian market in 2019 with MG Hector, a British brand. Since then, the company has been in the market with their technology-driven, luxurious and innovative cars like Astor, Gloster, ZS EV and Comet.
Speaking about the campaign, Udit Malhotra, Head of Marketing, MG Motor India, said, “The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. MG pays homage to the British legacy and racing heritage by launching a range of vehicles in ‘Evergreen’ color.”