Author: Indrani Bose

M&E industry contributes nearly Rs 3 lakh crore to Indian economy; gaming witnessing 20 percent growth, says Sanjay Jaju, MIB

Under his leadership, there have been initiatives such as the launch of Prasar Bharati’s OTT platform, advocacy for digital radio, and the production of high-quality, globally relevant content.

“While there are immense opportunities, we are also mindful of the challenges. These include concerns around misinformation, algorithmic biases in AI-driven recommendations, copyright issues, and the need to protect vulnerable audiences from harmful content,” says Sanjay Jaju, Secretary, Ministry of Information and Broadcasting.

How AI and fractional CMOs are reshaping the industry

For marketers, the key to thriving in this new landscape lies in adaptability. Embracing AI tools, honing creativity, and staying open to innovative leadership models will be critical for success. Far from signaling the end of an era, these changes represent the beginning of a more collaborative, technology-driven future.

As artificial intelligence automates tasks and fractional executives reshape leadership, marketing roles are evolving — not disappearing — ushering in a more strategic and creative era, say experts.

Focused on combining heart of storytelling with science of data-driven advertising: Kiran Mani, JioStar

"Digital viewership has undoubtedly exploded. For those of us who’ve been around in the old TV or network industry, it’s traditionally been a 100-150 million household penetration market. TV still holds relevance, and we’re proud of our portfolio of channels that cater to this audience. However, the key aspect of digital is its addictive nature. Last year, the IPL alone saw 600 million viewers on the platform," Mani says.

India’s advertising market will grow because the middle-class consumer base is expanding. However, the current market still operates with archaic practices, like one-size-fits-all models, believes Kiran Mani, CEO, Digital, JioStar.

The startup leadership dilemma: Who truly bears responsibility for a brand’s stumbles?

“CEOs who admit mistakes and seek help are better equipped to weather storms. They create collaborative cultures where decisions are collective, not dictated. It’s essential for leaders to detach their identities from their roles — focusing on what’s best for the system, not personal ego," highlighted Shweta Kumar, an author and leadership coach. (Image Source: Unsplash)

From celebrity status to scapegoat? Is the the cost of leadership multifaced and nuanced?

Burnout or brilliance? Why the 90-hour week work debate is about more than just work hours in adland

Perhaps it’s time for the ad world to rethink its obsession with time. As Jason Menezes, Founding Partner & Business Head, Motley puts it, ""The brilliance of a diamond lies in its clarity, not in how long it was mined."(Representational image via Unsplash)

Experts weight in on why the controversial 90-hour week debate seems to be far from being about numbers.

Angel One appoints Ambarish Kenghe as group CEO

A prolific inventor with four patents to his name, AK's academic journey includes an MBA from UC Berkeley, a master's degree in computer science from Purdue University, a master's degree in computer science and engineering from IIT Kanpur, and a bachelor's degree in computer engineering from AMU.

In his previous role as Vice President and General Manager at Google Pay APAC, AK was instrumental in scaling Google Pay’s footprint and advancing the UPI ecosystem in India.

Hina Nagarajan to get global role at Diageo

Hina Nagarajan, current Managing Director and CEO of Diageo India, will transition into another position on Diageo’s Global Executive Committee after four years.

Hina Nagarajan said, “It has been a true privilege to lead Diageo India during a period of strong strategic progress and sustained, profitable double-digit growth for the business, with our market capitalisation growing to more than INR 1 trillion (~US$ 12.5 Bn).

Publicis Groupe appoints Suhalia Hobba as global client partner of transformation for APAC

Most recently, Hobba served as chief media officer at OMD USA, where she led the agency's media practice, connecting media, content, and commerce to accelerate growth for clients.

Having relocated from Los Angeles to Singapore, Hobba joins Publicis Groupe after a 25-year career as a global media executive that spanned agency leadership, ad tech sales, and client-side transformation.