SUGAR Cosmetics leverages Unicommerce to boost retail operations

Speaking about the company's Omnichannel vision and partnership with Unicommerce, Jasmin Gohil, Chief Technology Officer of SUGAR Cosmetics, said, “In today’s fast-evolving market, it has become imperative to have omnichannel capabilities to offer excellent customer satisfaction. We are a technologically focused brand, and Unicommerce’s technology has demonstrated impressive results throughout our long-standing partnership. Its omnichannel capabilities will help further strengthen our potential to serve our customers and enhance their shopping experience across all online and offline channels.” (Representative Image: Freestocks via Unsplash)

Integrating all the stores and warehouses on Unicommerce’s centralised platform will allow the brand to offer ship-from-store service to its customers.

What are the Most Trusted Professions in India in 2024? Find out. 

For global citizens their top three most trusted professions were doctors (58%), scientists (56%) and teachers (54%). The professions that stepped up the most during the pandemic, scientists who made the vaccines, doctors who put their lives at risk to treat patients and teachers who taught remotely. (Image source: Unsplash)

Professions topping the distrust list in India were politicians (31%), cabinet officials/ govt ministers (28%) and clergy/ priests (27%). These were followed by the police (28%), advertising execs (25%), tv news anchors/ readers (25%), govt. employees/ civil servants (24%).

Leveling up: India’s ambitious gaming incubator plans

Incubators serve as a platform for young game developers and studios, providing critical resources like game development tools, testing environments, and infrastructure. Specialized gaming incubators can guide these startups on creating video games for local and global markets, helping them overcome entry barriers and thrive.

In 2023, the global gaming industry generated an estimated $188 billion in revenue.

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Nykaa’s Falguni Nayar sees India as a growth engine, hints at wellness expansion

Nayar believes that the next decade will witness significant growth in these sectors, particularly in the beauty industry. While physical retail continues to thrive, the advantages of digital platforms remain compelling, and Nykaa is poised to capitalize on both channels to deliver exceptional customer experiences. (Image sourced from LinkedIn)

Falguni Nayar highlighted the immense opportunities presented by India’s burgeoning economy and the increasing consumer demand for high-quality products and services.

Gen Alpha’s video binge, consumption up 60%: Kantar report

The report covers close to 2500 children in the age band of 5-14 years as well as parents from NCCS A, B and C households across 14 Indian cities and offers a unique focus on children's interactions with brands, particularly within the realms of food, beverages, technology, and media consumption, with special attention given to television and digital platforms. (Image by Patricia Prudente via Unsplash)

Gen Alpha is increasingly driven to a more digital recreational experience. 69% of kids find video games more enjoyable than outdoor play.

Pernod Ricard ups ad spend to Rs 845 cr in FY2024

PRI has a strong portfolio of brands, which includes both global premium brands like Absolute, Chivas Regal, and Glenlivet, as well as popular domestic brands such as Royal Stag, Blenders Pride, and Imperial Blue.

The company recently announced a €200 million investment in a new distillery in Nagpur, Maharashtra.

From MrBeast to Khaby Lame: how international influencers are taking to India

While MrBeast is in India to launch his chocolate brand, Feastables, Logan Paul (front) and KSI (right behind him) are in the country to promote their hydration drink brand, Prime, (Image sourced from @loganpaul via Instagram)

India’s booming digital landscape — coupled with rising affluence and cultural diversity — is attracting international influencers in a big way.