Strong content revenue from LBB (Little Black Book) also contributed to the overall increase in marketing spends.
Author: Indrani Bose
Diwali 2024 sees 14% online sales growth, fashion leads the charge: Criteo
The most deliberate shoppers took over one and a half months to finalise their purchases, highlighting a careful selection process during the festive season.
RBI awards web series contract to Star India
While Zee Entertainment Network and Discovery Communications India did not qualify beyond the technical evaluation round, Star India Pvt Ltd and Viacom 18 made it to the final round.
Devyani International signs three new franchise agreements, revenue rises 49% in Q2
Devyani International has further expanded its portfolio by securing exclusive master franchise rights for three modern QSR brands: TeaLive, New York Fries, and SANOOK KITCHEN.
Casual and hypercasual games: IAP up 10%, ads steady
47% of users are ad-tolerant to avoid paying for subscriptions with preference for micro-transaction based in-app purchases.
Rapido outsmarting ride-hailing giants; no longer Ola and Uber’s third wheel
In the past three years, Ola and Uber’s combined market share has dwindled from over 90% to around 60-70%
Croma appoints Shibashish Roy as chief executive officer
The decision is an outcome of planning process in the organization with the imminent retirement of the present Managing Director and CEO, Avijit Mitra in March 2025.
Sharan Hegde’s 1% Club lays off 15% workforce amidst cost-cutting measures
In a LinkedIn post, Hegde explained that the layoffs were a result of “some mistakes with hiring and redundant expenses” during the company’s growth phase. He also hinted at the potential impact of AI-led automation on certain roles within the organization.
SUV sales surge on festive demand, rural market powers 2W and PV sales: FADA
Overall retail sales grew by 32% YoY and 64% MoM. All categories showed positive growth, with 2W up 36%, 3W up 11%, PV up 32%, Trac up 3% and CV up 6% YoY.
Regional divide: Paytm and PhonePe dominate North India, Google Pay leads in the South
PhonePe pushes global boundaries, amidst regional growth challenges and WhatsApp Pay expands financial inclusion efforts across India despite rising cyber fraud concerns.