Author: Indrani Bose

Sundar Pichai to testify in Google search antitrust trial

The DOJ is seeking a court order that could require Google to divest its Chrome web browser and implement other changes. Their proposals include ending Google's payments to companies like Apple and Samsung to be the default search engine and mandating the sharing of search data with competitors.

The DOJ is seeking a court order that could require Google to divest its Chrome web browser and implement other changes. Their proposals include ending Google’s payments to companies like Apple and Samsung to be the default search engine and mandating the sharing of search data with competitors.

Yahoo DSP unveils conversion API for enhanced ad measurement

Yahoo CAPI aims to provide a unified workflow for tracking both online and offline conversions. Unlike many platforms that necessitate separate setups, Yahoo DSP is supporting advertisers to optimize their campaigns at a granular, product level.

This latest offering from Yahoo DSP allows advertisers to directly transmit conversion events to the platform in real-time

Varun Beverages’ Q1 profit soars 35% to Rs 726 crore

Earnings before interest, taxes, depreciation, and amortization (EBITDA) climbed to ₹1,264 crore, reflecting a 27.8 percent increase from ₹989 crore in the corresponding period of 2024. However, the EBITDA margin slightly decreased to 22.70 percent from 22.90 percent. Total expenses for the quarter amounted to ₹4,730 crore, up from ₹3,690 crore in the prior year.

The company’s revenue from operations also demonstrated robust growth, reaching ₹5,567 crore, a 29 percent rise from the ₹4,317 crore reported in the first quarter of the previous year.

LGBTQIA+ consumers demand diversity, feel unseen in ads: Kantar

In India, only 7% of LGBTQIA+ parents in the study identified as single; compared with 25% on average, suggesting romantic partnership is a crucial survival mechanism for LGBTQIA+ individuals. (Representative Image: Michał Franczak via Unsplash)

In India, 87% of respondents said their ability to access different routes to becoming parents, such as adoption, IVF or surrogacy, differs significantly from that of their cisgender, heterosexual counterparts.

Could Google’s cookie delay usher in a post-Google ad era?

As Google hits pause, companies that balanced traditional cookies with alternative ID initiatives are positioned to benefit. (Photo: Unsplash)

Google’s backpedaling is like setting fire to its own credibility, say experts, adding that years of discussion, massive investment, and no meaningful progress on privacy have deepened the industry’s skepticism toward Google.

In diversity push, DEI leaders can earn Rs50 lakh. But is it all just for show?

While including women is becoming more common, inclusion of different castes and people with disabilities still needs stronger support from policy and culture. (Image source: Moneycontrol)

While DEI hiring in India has gained momentum in many Indian startups and non-MNCs, DEI roles are underpaid and undervalued, with these functions frequently siloed, lacking real institutional support, or reduced to performative commitments.