Author: Indrani Bose

Women’s contractual pay sees 3.71% CAGR growth: Rs 17,433 to Rs 20,164, says report

The regional distribution of women in the contractual workforce shows that Maharashtra (28.7%) leads significantly, followed by Tamil Nadu (14.2%) and Karnataka (14.1%). Other key states include Telangana (7.8%), Gujarat (7.2%), and Uttar Pradesh (6.6%). This suggests that metropolitan and industrial hubs remain dominant in providing contractual employment for women, pointing to the need for expanding opportunities in tier-2 and tier-3 cities to encourage broader workforce participation. (Image source: Moneycontrol)

The majority of women in the contractual workforce (62.2%) fall within the 18-27 age group, indicating that younger professionals dominate this segment

EXPLAINED: What scrapping the 6% Equalisation Levy could mean for Big Tech, India, and Domestic Media

One of the lesser-discussed ripple effects of the Equalisation Levy has been its role in nudging brands toward domestic alternatives. Rising costs and tax complexities have made Indian platforms more attractive than before, not just as fillers, but as strategic choices. (Image sourced from Moneycontrol)(Image sourced from Moneycontrol)

If the proposal is approved, foreign digital giants like Google and Meta who together account for nearly 65% of India’s Rs 50,000 crore digital advertising market stand to benefit indirectly, as advertisers would face lower overall costs when placing ads on their platforms.

SEBI mandates identity verification for intermediaries advertising on social media

By closely monitoring digital platforms, SEBI seeks to curb deceptive marketing practices that can cause significant financial harm. The regulator’s efforts are expected to make it more difficult for fraudulent operators to advertise schemes on major online platforms.

SEBI’s directive follows a surge in scams conducted via YouTube, Facebook, Instagram, WhatsApp, X, Telegram, and the Google Play Store, where scammers lure investors with false promises and deceptive content.

BluSmart faces executive turmoil, asset sales amid Uber acquisition speculation

The situation is further complicated by the financial difficulties faced by BluSmart's parent company, Gensol Engineering, which is undertaking measures to address liquidity challenges.

This leadership change is accompanied by a broader exodus of key executives, including Chief Business Officer Tushar Garg, Chief Technology Officer Rishabh Sood, and Priya Chakravarthy, Vice-President of Experience, who have either left or are leaving.

CCI Raids: Dentsu Whistleblower? | PepsiCo India & South Asia CEO Jagrut Kotecha at GPS | X case: Experts on Sahyog

The cracks in Dentsu’s relationship with the industry started showing when a top agency snatched two major accounts—an automobile giant worth ₹1000 crore and an FMCG behemoth worth ₹1600 crore.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

40% of couples spend over 7.5 Lakhs on wedding venues: Report

Wedding venue costs have risen significantly, with the average cost of a wedding venue now around 6 lakhs. (Image: aenl-weddings-godhydmIwgc via Unsplash)

A significant shift has been noted in generational preferences, with 62% of couples now belonging to Gen Z, an increase of 49% compared to the previous year. Meanwhile, Millennials make up 30% of couples getting married, although this demographic has seen a decrease of 54% compared to last year.

Coca-Cola’s James Quincey on AI’s human face problem in marketing

Looking forward, Quincey anticipates a breakthrough in AI's ability to create realistic human faces, which, combined with cost-effective production, will revolutionize marketing. However, he cautioned against over-reliance on AI-generated ads, warning that excessive consumer targeting could lead to annoyance.

Quincey admitted the company initially lacked clear strategies for generative AI, but embraced it to avoid stagnation.

JPMorgan Chase CEO Jamie Dimon dismisses “purpose” as overused rhetoric

"My view is that a business should always look at itself from the point of view of the consumer," he stated, highlighting the prevalence of company-centric rather than customer-centric discussions in corporate settings. (Image source: Getty Images)

JPMorgan Chase CEO Jamie Dimon expressed skepticism about the overuse of the term “purpose,” deeming it “BS, in a candid discussion at the Adobe Summit.