The majority of women in the contractual workforce (62.2%) fall within the 18-27 age group, indicating that younger professionals dominate this segment
Author: Indrani Bose
EXPLAINED: What scrapping the 6% Equalisation Levy could mean for Big Tech, India, and Domestic Media
If the proposal is approved, foreign digital giants like Google and Meta who together account for nearly 65% of India’s Rs 50,000 crore digital advertising market stand to benefit indirectly, as advertisers would face lower overall costs when placing ads on their platforms.
Amazon CEO shifts promotion focus, prioritizes efficiency over team size
This shift aligns with Amazon’s recent effort to increase individual contributors relative to managers by 15%, aiming to reduce bureaucracy.
SEBI mandates identity verification for intermediaries advertising on social media
SEBI’s directive follows a surge in scams conducted via YouTube, Facebook, Instagram, WhatsApp, X, Telegram, and the Google Play Store, where scammers lure investors with false promises and deceptive content.
BluSmart faces executive turmoil, asset sales amid Uber acquisition speculation
This leadership change is accompanied by a broader exodus of key executives, including Chief Business Officer Tushar Garg, Chief Technology Officer Rishabh Sood, and Priya Chakravarthy, Vice-President of Experience, who have either left or are leaving.
CCI Raids: Dentsu Whistleblower? | PepsiCo India & South Asia CEO Jagrut Kotecha at GPS | X case: Experts on Sahyog
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
40% of couples spend over 7.5 Lakhs on wedding venues: Report
A significant shift has been noted in generational preferences, with 62% of couples now belonging to Gen Z, an increase of 49% compared to the previous year. Meanwhile, Millennials make up 30% of couples getting married, although this demographic has seen a decrease of 54% compared to last year.
Coca-Cola’s James Quincey on AI’s human face problem in marketing
Quincey admitted the company initially lacked clear strategies for generative AI, but embraced it to avoid stagnation.
JPMorgan Chase CEO Jamie Dimon dismisses “purpose” as overused rhetoric
JPMorgan Chase CEO Jamie Dimon expressed skepticism about the overuse of the term “purpose,” deeming it “BS, in a candid discussion at the Adobe Summit.
CCI must align with market realities | Leniency program exposes collusion | Rise of influencer cartels
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.