Meta mutes, Google filters, Reddit listens. Founders of sexual wellness brands decode the shift.
Author: Indrani Bose
Is your favourite influencer real? The blurring lines of authenticity in the age of AI
AI-generated low-effort and machine-generated content has flooded every social media platform. Whether it’s fabricated travel photos, algorithmically optimized engagement bait, or entirely fake influencer accounts, AI is reshaping the digital landscape at an unprecedented scale.
UnderNeat by Kusha Kapila: Can creator-led brands go the distance?
Influencer-led brands are no longer a novelty. The question is whether they can evolve into enduring businesses – or remain extensions of internet fame.
Honasa Consumer’s Anuja Mishra resigns | Chattisgarh HC directs probe on opinion trading apps | AC brands battle this summer
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Madison World wins media mandate of National Payments Corporation of India
Last year, NPCI issued an Request for Proposal (RFP) to empanel a digital media agency for media strategy, planning, and buying, with a budget of Rs 93 crore (excluding taxes).
From budget crunch to global rethink: US tariffs force Indian brands to adapt
India’s repeal of the controversial equalisation levy designed to tax digital services was widely seen as a gesture toward international cooperation. But for many, the US’s tariff imposition in its wake feels like a letdown.
Global social media ad spend projected to reach $239 billion in 2025, $273 billion by 2026: Report
Over 80% of performance marketers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads.
Creative control or creative caution? What’s really driving content choices on Indian OTTs
There is a broader unease brewing among Indian creators: has the OTT revolution become too risk-averse, too data-led and too scared to trust artistic instinct?
55+ advertisers jump into IPL 2025: Parle, Vimal, Apple, and Dream11 lead early ad blitz
Parle Biscuits led the advertiser leaderboard with an 8% share of total ad volumes. Vimal Elaichi (marketed by Vishnu Packaging) followed with 6.1%, while Apple India secured third place with a 5.7% share.
Media agencies’ turmoil and hybrid in-housing surge | AAAI’s WhatsApp exit advisory could backfire | WPP drops DEI language, Ogilvy CEO champions DEI
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.