Concerts have taken center stage in India, with a surge in live music events placing the country on global map for concert tourism. This has opened up newer avenues of brand engagement with consumers, according to Shuvadip Banerjee, CDMO, ITC Ltd.
Author: Indrani Bose
India’s general elections amassed 215 billion glances and 5 billion interactions in 2024: Glance report
Regional languages like Tamil, Telugu, and Kannada outpaced Hindi with 121 billion glances.
2025: The Year Of…: Social commerce and video-assisted buying, says Myntra’s Sunder Balasubramanian
For brands, the challenge is no longer just about visibility but about consistently capturing and holding customers’ attention, according to Sunder Balasubramanian, CMO, Myntra.
2025: The Year Of…: Meaningful substance and authentic experiences, says Nestle’s Chandan Mukherji
As generative AI matures, it will become a tool for democratizing creativity, analytics involving complex data sets, and enabling efficient production, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication.
2025 – The Year Of…: AI-driven features making OTT platforms more inclusive, says ZEE5’s Manish Kalra
“AI has a multifaceted role in content creation and enhancing overall user experience. It helps us gain insights into the viewing patterns and habits of the audience and hence facilitating personalized content recommendations,” says Manish Kalra, CBO, ZEE5.
2025 – The Year Of…: Hyper-connected ecosystems, says Haier’s Priyanka Sethi
Recognizing that customers are increasingly relying on digital platforms, we have allocated 60% of our marketing budget to digital channels and 40% to traditional media, says Priyanka Sethi, Head of Marketing, Haier Appliances India.
Tier-2 tech companies to continue to outpace tier-1 firms in growth during 3QFY25: Report
A more measured hiring approach in light of only gradual improvements in demand, and a strong USD vs. INR should provide margin cushion in FY26.
2025 – The Year Of…: Ethically designed AI use cases, says HDFC Bank’s Ravi Santhanam
HDFC Bank’s End of Scam Sale campaign simulated a fake website, fake ads and even a deepfake of actress Nora Fatehi, to expose the tactics used by scammers to prey on consumers.
2025 – The Year Of…: Intelligent traffic management, says Blusmart’s Anirudh Arun
Anirudh Arun’s New Year’s resolution is to reduce his carbon footprint by making mindful choices in daily life. This includes using shared and sustainable public transport more often, minimizing waste, conserving energy, and choosing sustainable products responsibly.
62% more female POSPs in FY24 drive 15% surge in premium revenues: Probus
POSPs play a crucial role as intermediaries, simplifying insurance products for customers and guiding them in policy selection.