Influencers have long used engagement pods—private groups where members like, comment on, and share each other’s content—to boost their numbers. But as the industry evolves, so do the tactics.
Author: Indrani Bose
Rana Daggubati’s team rebuts betting app allegations, cites “full compliance”
This development is expected to spark major controversy in the Telugu film industry, especially since it follows the recent arrest of actor Allu Arjun.
FMCG Ads: Facebook leads with 54%, YouTube 29%, X 9%
Regardless of the growth in digital platforms, TV remains the leading advertising platform, especially for mass-market FMCG brands like Coca-cola, Nestle, Hindustan Unilever, as per the report.
33% finfluencers give stock tips, 2% SEBI-registered, 63% hide sponsorships: Report
While 69% of influencers highlight financial risks, this concern is primarily driven by macro-influencers (20 out of 25), with mega-influencers (13 out of 23) also providing similar warnings.
Trade Marks Registry accepts ‘Chutiyaram’ for FMCG brand, then makes a u-turn
According to the Indian trademark law, registering expletives or offensive words as trademarks is prohibited.
From endorsements to enforcement: Telangana’s dual strike against betting apps and influencers
Legally, an influencer will be liable for any breach or non-compliance of laws. However, the influencer can shield themselves from financial liability through Indemnification and protecting them from legal claims related to misleading content.
Nestle India CMD denounces fake job ad, warns aspiring candidates
Nestle India’s Chairman and Managing Director, Suresh Narayanan, has personally intervened to denounce a fraudulent job advertisement circulating online, warning job seekers against falling victim to the scam.
Beyond the stream: Why traditional TV still holds the remote
While much of media’s growth lies in digital platforms, the present reality is a complex environment where both traditional and digital platforms coexist and serve different viewer preferences, according to Nielsen’s report.
Media buying a complex practice, CCI should consider all aspects before acting against agencies, say industry experts
Industry leaders emphasize that promoting transparency and standardization is more crucial than imposing punitive measures.
10x royalty increase; artists see significant streaming earnings surge: Spotify
The financial success of streaming extends beyond performing artists, significantly impacting songwriters and publishing rights holders as well.