Author: Indrani Bose

Nodwin acquires Starladder for $5.5 mn, including $2 mn cash payment

Roman Romantsov, Founder of StarLadder, stated: “We live in an era of globalization, where the synergy of resources, expertise, and potential drives success and paves the way for future growth. We are thrilled to have found partners and like-minded individuals who share our vision and ambition. Together with NODWIN Gaming, StarLadder is committed to creating extraordinary experiences for fans, delivering unforgettable events across multiple games and regions. Stay tuned for what’s to come!”

While the company will continue to operate with its core identity and creative spirit intact, Roman Romantsov will remain at the helm, ensuring continuity and authenticity in its vision.

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The Outpost: Why Indian advertising leaders seem to struggle for global recognition

For global advertising to thrive in the 21st century, it must do more than acknowledge Indian talent — it must actively integrate it into decision-making processes. The industry cannot afford to treat India as an afterthought.

It seems Indian advertising professionals are often operating on the margins of a system designed elsewhere, where the power centers—New York, London, and Paris—dictate the creative playbook.

Jewellery ad spend 2024: Print at 73%, Kalyan Jewellers takes 23%

The elevated price levels supported Digital advertising continued its upward trajectory, with a 33% increase from 2022 to 2023. Video content emerged as a dominant force, capturing a significant share of digital ad spend. (Representative Image: FIGIST CO via Unsplash)

The South Zone emerged as the leading region, accounting for 36% of the total print ad spend. A significant player in the radio advertising space, Malabar Group of Companies secured 8% of the total ad spend, as per the report.

Fevicol-maker Pidilite Industries’ Sudhanshu Vats on marketers underutilizing first-party data

Sudhanshu Vats believes marketers must learn to mine and analyze this data to build meaningful and targeted campaigns. This also requires a strong focus on responsible data usage, as consumers are becoming more aware of how their data is being used.

As marketing evolves, there are five additional Cs that are shaping the present and future, according to Sudhanshu Vats, Managing Director Designate of Pidilite Industries.

India CEOs cite tech disruption, inflation, and talent crunch as key challenges to growth: PwC

The most common reinvention actions taken by four in ten India CEOs over the last five years are developing innovative products and services and targeting new routes to markets – for example, selling directly to consumers rather than through intermediaries. Further, 38% of India's CEOs, as against 32% globally, have aimed at acquiring a new customer base. (Image Source: Unsplash)

In India, the percentage of CEOs who said that a certain proportion of their personal incentive was determined by sustainability metrics was slightly higher at 58%. The higher the percentage of CEO compensation at stake, the higher is the revenue likely to be generated from climate-friendly investments.

Union Budget 2025: FMCG industry calls for tax reforms, rural growth incentives, and quick commerce support

By prioritizing inclusive development—supporting disadvantaged groups, youth, farmers, and women—the budget strengthens purchasing power, further stimulating market demand. Additionally, initiatives aimed at boosting farm productivity, manufacturing, and exports—such as a national mission for high-yield crops and subsidized credit for farmers—will fortify supply chains and optimize input costs, ensuring long-term sectoral growth.

The FMCG industry is emphasizing reforms that could help tackle urban consumption slowdown, strengthen rural markets, streamline taxation, and enhance manufacturing capabilities.

Maruti Suzuki ropes in Kartik Aaryan as the brand ambassador for Brezza

Maruti Suzuki India Limited (MSIL), announced Bollywood actor Kartik Aaryan as the brand ambassador for the Brezza and launched a new campaign, "More Power to Your Play."

This integrated campaign will be amplified across television, digital, outdoor, and social media platforms, bringing Brezza’s powerful persona to life through diverse storytelling formats.