Indrani Bose – Page 4

JPMorgan Chase CEO Jamie Dimon dismisses “purpose” as overused rhetoric

"My view is that a business should always look at itself from the point of view of the consumer," he stated, highlighting the prevalence of company-centric rather than customer-centric discussions in corporate settings. (Image source: Getty Images)

JPMorgan Chase CEO Jamie Dimon expressed skepticism about the overuse of the term “purpose,” deeming it “BS, in a candid discussion at the Adobe Summit.

CCI must align with market realities | Leniency program exposes collusion | Rise of influencer cartels

Eyewitnesses described scenes of controlled chaos: employees were ordered to power down their cell phones while officials combed through offices, seizing critical documents, electronic devices, and vital evidences.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

The rise of Influencer Cartels: Gaming the system or just playing smart?

As AI infiltrates every layer of influencer marketing; from engagement manipulation to full-fledged AI influencers —the industry is at an inflection point. Will brands continue to chase numbers, or will they finally prioritize authenticity over appearance?

Influencers have long used engagement pods—private groups where members like, comment on, and share each other’s content—to boost their numbers. But as the industry evolves, so do the tactics.

FMCG Ads: Facebook leads with 54%, YouTube 29%, X 9%

Prime time (6 PM – 10 PM) dominates FMCG TV advertising, with 53% of ads airing during this period to maximize audience reach. Celebrity-backed campaigns account for 32% of total TV ad duration, leveraging star power for greater impact. Among the most popular ad slots, General Entertainment Channels lead with 41%, followed by Sports at 30% and Movies at 14%, reflecting consumer viewing preferences.

Regardless of the growth in digital platforms, TV remains the leading advertising platform, especially for mass-market FMCG brands like Coca-cola, Nestle, Hindustan Unilever, as per the report.

Trade Marks Registry accepts ‘Chutiyaram’ for FMCG brand, then makes a u-turn

According to the report, there were questions raised as to how the mark bypassed the scrutiny under Section 9(2)(c) of the Trade Marks Act, prohibiting the registration of trademarks that are “scandalous, obscene, or against public morality."

According to the Indian trademark law, registering expletives or offensive words as trademarks is prohibited.

Nestle India CMD denounces fake job ad, warns aspiring candidates

The fraudulent post, attributed to a user named Pooja, prompted Nestle India to clarify its official recruitment processes. The company confirmed that it exclusively hires candidates through two legitimate channels: direct applications via the Nestle India website or through partnerships with reputable and authorized recruitment agencies.

Nestle India’s Chairman and Managing Director, Suresh Narayanan, has personally intervened to denounce a fraudulent job advertisement circulating online, warning job seekers against falling victim to the scam.

Beyond the stream: Why traditional TV still holds the remote

Older viewers tend to watch a lot more total TV than their younger counterparts, so the 75% U.S. viewers 65+ spend with linear TV adds up to a lot more hours. There is a similar trend in Thailand with all media types having greater total reach with older audiences than younger generations.

While much of media’s growth lies in digital platforms, the present reality is a complex environment where both traditional and digital platforms coexist and serve different viewer preferences, according to Nielsen’s report.