Author: Indrani Bose

21% increase in search queries for wedding related services in FY24: Justdial

Cinematic wedding photographers are also in high demand, with searches doubling across India, particularly in Delhi, Patna, and Mumbai.(Photo: Hilton)

This demand is reflected in the surge of specific service categories. Searches for ‘resort wedding venues’ have tripled nationwide, with Delhi, Bangalore, Mumbai, and Hyderabad witnessing even higher increases.

India to lead global digital infrastructure space; e-retail penetration to hit 10% by 2027: Report

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts. (Image: paolo-candelo via Unsplash)

After a subdued earnings performance in the first half of FY25, earnings are expected to recover in H2, driven by increased rural spending, a buoyant wedding season, and pickup in government spending.

ASCI Academy launches Hindi versions of courses on responsible advertising

Storyboard18 had reported about social media influencers blatantly disregarding strict ASCI guidelines by pushing crypto advertisements without disclaimers.

The ASCI Guide to Responsible Advertising enables advertisers, agencies, and marketers to align campaigns with ASCI’s self-regulatory framework, helping them avoid misleading claims, adhere to advertising codes, and balance creativity with responsibility.

Auto, telecom, retail, and e-commerce lead India’s CY24 IPO boom: Report

A significant portion of funds raised—43%—was concentrated among just five companies: Hyundai Motor (Rs 278.6 billion), Vodafone Idea (Rs 180 billion), Swiggy (Rs 113.3 billion), NTPC Green (Rs 100 billion), and Vishal Mega Mart (Rs 80 billion). Notably, companies from 23 different sectors participated in the IPO market this year, further underscoring its diversification. (Image source: Moneycontrol)

Automobiles emerged as a standout performer, with its contribution rising sharply from 4.1% in CY23 to 20.2% in CY24. Telecom also increased its share from 0.1% in CY23 to 12.8% in CY24, while e-commerce climbed from 1.6% to 8.2%.

Rs 62,045 crore digital ad market can face 25% ad budget wastage: Publicis

On November 20, the Parliamentary Standing Committee on Communications and Information Technology met with multiple stakeholders to discuss concerns about the vulgarity of content streamed on OTT platforms.

When CTV spend is unstructured, there is a risk of allocating funds inefficiently, resulting in a poor return on investment (ROI).

Axis Max Life’s Prashant Tripathy on expansion into rural India and rebranding with Axis Bank

Beyond investments, we’re working toward carbon neutrality by 2028, driving diversity with 28% women in our workforce, and targeting inclusive leadership across the organization, says says Prashant Tripathy, Managing Director and Chief Executive Officer, Axis Max Life Insurance.

“Tier 3 and beyond cities account for 43% of our policies. We’re expanding systematically by entering new cities and leveraging digital channels,” says Prashant Tripathy, Managing Director and Chief Executive Officer, Axis Max Life Insurance.