Author: Indrani Bose

10x royalty increase; artists see significant streaming earnings surge: Spotify

In 2024, for the first time ever, an artist who received one in every million streams on Spotify generated over $10,000 on average. That’s 10x what the same stream share would have generated a decade ago. (Representative Image: Alexander Shatov via Unsplash)

The financial success of streaming extends beyond performing artists, significantly impacting songwriters and publishing rights holders as well.

Cricket, Celebrities, and a Masterstroke: What makes Dream11’s star-studded IPL campaign stand out

Many consider the Dream11 ad a playful, nostalgia-infused battle of team-building. Beyond its script and entertainment value, the campaign is also drawing attention for its massive production scale.

By blending nostalgia, humour, and competitive team-building, Dream11’s star-studded and drama filled IPL campaign ‘Aapki Team Mein Kaun’, proves that great advertising is more than just big budgets and big names. It’s about storytelling that sticks, say experts.

French publishers sue Meta over AI copyright use

India remains Meta’s largest user base, with over one billion users across Facebook, Instagram, Threads, and Messenger.

The National Union of Authors and Composers, alongside concerns regarding unauthorized data usage, has also expressed apprehension about AI’s potential to generate “fake books” that could compete with traditionally published works.

Nazara expands into short-form video with $250K ReelSaga investment

ReelSaga targets India's mobile-first youth with short, serialized video series. The app will offer bite-sized entertainment, with episodes lasting one to two minutes, and monetize through per-episode microtransactions and subscription options for high-spending users.

Nazara Technologies and its esports arm, Nodwin Gaming, have a history of investing in mobile-first digital media, notably backing Rusk Media in 2021.

75% of women in comms seek upskilling, bias persists: WICCI iLead report

Women in communications are increasingly leveraging AI, automation, and data-driven insights, but many face tech adoption barriers due to generational divides. (Image via Unsplash)

According to the report, women make up 65% of the PR industry, yet they continue to face unconscious bias, limited mentorship, pay inequities and barriers to workforce re-entry.

Beyond the sixes: What’s driving the IPL 2025 ad spend frenzy?

IPL remains an indispensable property for advertisers and will kick off in two days (on March 22), at the Eden Gardens in Kolkata.

The IPL remains a crucial advertising avenue for various industries. Auto, FMCG, BFSI, and infrastructure are the categories likely to see the highest surge in ad spends as the tournament progresses, experts say.