Author: Indrani Bose

SEBI mandates identity verification for intermediaries advertising on social media

Referencing a study conducted by Social Media Matters, the petition highlighted that a significant number of young users spend over five hours a day on social media, engaging with content designed to induce addictive behaviours.

SEBI’s directive follows a surge in scams conducted via YouTube, Facebook, Instagram, WhatsApp, X, Telegram, and the Google Play Store, where scammers lure investors with false promises and deceptive content.

40% of couples spend over 7.5 Lakhs on wedding venues: Report

Wedding venue costs have risen significantly, with the average cost of a wedding venue now around 6 lakhs. (Image: aenl-weddings-godhydmIwgc via Unsplash)

A significant shift has been noted in generational preferences, with 62% of couples now belonging to Gen Z, an increase of 49% compared to the previous year. Meanwhile, Millennials make up 30% of couples getting married, although this demographic has seen a decrease of 54% compared to last year.

Coca-Cola’s James Quincey on AI’s human face problem in marketing

Looking forward, Quincey anticipates a breakthrough in AI's ability to create realistic human faces, which, combined with cost-effective production, will revolutionize marketing. However, he cautioned against over-reliance on AI-generated ads, warning that excessive consumer targeting could lead to annoyance.

Quincey admitted the company initially lacked clear strategies for generative AI, but embraced it to avoid stagnation.

JPMorgan Chase CEO Jamie Dimon dismisses “purpose” as overused rhetoric

"My view is that a business should always look at itself from the point of view of the consumer," he stated, highlighting the prevalence of company-centric rather than customer-centric discussions in corporate settings. (Image source: Getty Images)

JPMorgan Chase CEO Jamie Dimon expressed skepticism about the overuse of the term “purpose,” deeming it “BS, in a candid discussion at the Adobe Summit.

CCI must align with market realities | Leniency program exposes collusion | Rise of influencer cartels

Eyewitnesses described scenes of controlled chaos: employees were ordered to power down their cell phones while officials combed through offices, seizing critical documents, electronic devices, and vital evidences.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

The rise of Influencer Cartels: Gaming the system or just playing smart?

As AI infiltrates every layer of influencer marketing; from engagement manipulation to full-fledged AI influencers —the industry is at an inflection point. Will brands continue to chase numbers, or will they finally prioritize authenticity over appearance?

Influencers have long used engagement pods—private groups where members like, comment on, and share each other’s content—to boost their numbers. But as the industry evolves, so do the tactics.