According to the report, women make up 65% of the PR industry, yet they continue to face unconscious bias, limited mentorship, pay inequities and barriers to workforce re-entry.
Author: Indrani Bose
Beyond the sixes: What’s driving the IPL 2025 ad spend frenzy?
The IPL remains a crucial advertising avenue for various industries. Auto, FMCG, BFSI, and infrastructure are the categories likely to see the highest surge in ad spends as the tournament progresses, experts say.
EU’s Michael McNamara: Key challenge in AI regulation is balancing innovation with copyright protection
Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, Member of the European Parliament, Michael McNamara said, “AI is being compared to the advent of the Industrial Revolution. It’s influencing now, increasingly, who gets hired, who gets policed, how we interact online.”
Member of the European Parliament Brando Benifei: AI content needs transparency rules
Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, Member of the European Parliament Brando Benifei said, “We must establish common rules to address high-risk AI applications, cybersecurity threats, and AI’s use in warfare, which poses extreme dangers.”
MeitY Secretary S. Krishnan on AI enforcement and news publishers’ role in driving quality content: Storyboard18 DNPA Conclave
Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, MeitY Secretary S Krishnan discussed the need of effective monitoring of AI regulation and how India’s stance on AI balances innovation with safeguards against potential harms.
Why are brands betting on indie agencies over established giants?
The biggest advantage of working directly with CXOs and founders is the ability to bypass indecisiveness and hierarchical delays, which often stifle creativity
Asian Paints unveils new sonic identity by BrandMusiq
The sonic identity was unveiled through a collaboration with Norwegian urban dance group Quick Style.
Key policymakers at Storyboard18 DNPA Conclave | Plague of fake reviews on app stores | Ranveer row pushes brands to AI influencers?
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
App stores, brands, influencers and fake reviews: AI-generated ratings and fake reviews on app stores are cause for concern
Calling out the fake reviews, Zerodha’s Nithin Kamath said, “I wonder how many Google India Play Store and Apple App Store reviews are genuine. I was going through Zerodha’s reviews and compared them with those of other financial services apps in India. Most of the 5-star reviews seem fake — many even read like AI-generated content.”
India’s Film Industry set for Rs 23.8 crore boost by FY26: Report
India’s online gaming market is set to reach INR 53.8 crores gamers by FY 2028.