Raj Rishi Singh, CMO, MakeMyTrip wouldn’t call AI a disruptor—it’s more of an enabler. According to him, the real disruption lies in how difficult it has become to capture consumer attention.
Author: Indrani Bose
Burnout or brilliance? Why the 90-hour week work debate is about more than just work hours in adland
Experts weight in on why the controversial 90-hour week debate seems to be far from being about numbers.
Angel One appoints Ambarish Kenghe as group CEO
In his previous role as Vice President and General Manager at Google Pay APAC, AK was instrumental in scaling Google Pay’s footprint and advancing the UPI ecosystem in India.
Hina Nagarajan to get global role at Diageo
Hina Nagarajan said, “It has been a true privilege to lead Diageo India during a period of strong strategic progress and sustained, profitable double-digit growth for the business, with our market capitalisation growing to more than INR 1 trillion (~US$ 12.5 Bn).
Publicis Groupe appoints Suhalia Hobba as global client partner of transformation for APAC
Having relocated from Los Angeles to Singapore, Hobba joins Publicis Groupe after a 25-year career as a global media executive that spanned agency leadership, ad tech sales, and client-side transformation.
UK magazine COO criticizes Indian hiring practices: Candidate rejected for pursuing passions
Parminder Singh, COO of Tatler Asia, recounted how a promising marketing candidate in India was rejected by his boss due to his active hobbies: running marathons and playing guitar.
2025 – The Year Of…: Advanced payments systems fueling quick commerce, says Razorpay’s Rahul Kothari
“The future is clear,” says Razorpay’s Kothari. “Consumers expect speed, convenience, and integration across shopping channels. To meet these demands, businesses must invest in frictionless commerce.”
Ministry of Tourism unveils major initiatives to promote Maha Kumbh 2025 as global tourism hub
The Ministry of Tourism is setting up the Incredible India Pavilion, a 5000 sq. ft. space at Maha Kumbh, which will facilitate Foreign Tourists, Scholars, Researchers, Photographers, Journalists, Expat Community, Indian Diaspora etc.
2025: The Year Of…: Experiential marketing’s comeback, says Bisleri’s Tushar Malhotra
Media landscapes are fragmented, and marketing spends need to integrate TV, digital, experiential, and trade marketing holistically to convey the message across platforms, according to Tushar Malhotra, Director, Sales and Marketing, Bisleri International.
Emami spends Rs 15 crore to rebrand Fair And Handsome to ‘Smart And Handsome’; eyes Rs 1,000 crore in revenue
The male grooming market is currently valued at Rs 18,000 crores and is projected to grow to Rs 32,000 crores in the next five years, says Mohan Goenka, Vice Chairman & Whole-time Director, Emami Ltd.