Indrani Bose – Page 7

Emami’s Fair and Handsome rebrands to Smart and Handsome, Kartik Aaryan named brand ambassador

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

With India’s male grooming market estimated to be around Rs 18,000 crores in 2024, this shift reflects changing behaviour where men are increasingly investing in products that enhance their confidence.

Cars dominate print advertising space in 2024, Maruti Suzuki Leads

Maruti Suzuki was the leading advertiser in print last year as well.

Two Wheelers among categories witnessed highest increase in Ad secondages with 49% growth followed by Cars with 20% growth during January-September 2024 compared to the same period in 2023.

2025 – The Year Of…: Convergence of technology, says Kenvue’s Manish Anandani

Manish Anandani, Managing Director of Kenvue India and South Asia.

Despite inflationary pressures, there is strong demand in the premium segment with consumers willing to pay a premium for quality and expert-backed brands, according to Manish Anandani, Managing Director of Kenvue India and South Asia.

2025: The Year Of…: Conscious consumerism and personalized storytelling, says Marico’s Somasree Bose Awasthi

Conscious consumerism will continue to shape our strategies, says Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited.

Marico’s CMO also highlights e-commerce playing a significant role in the market’s growth, with online sales becoming a major distribution channel.

2025: The Year Of…: Disrupting the traditional marketing funnel, says Britannia’s Amit Doshi

Amit Doshi, CMO, Britannia Industries

While the core engagement remains on traditional social platforms, platforms like Snapchat and YouTube Shorts are exciting, highlights Amit Doshi, CMO, Britannia.

2025: The Year Of…: The rise of Gleamers, says Shuvadip Banerjee, CDMO, ITC Ltd

Shuvadip Banerjee, CDMO, ITC Ltd

Concerts have taken center stage in India, with a surge in live music events placing the country on global map for concert tourism. This has opened up newer avenues of brand engagement with consumers, according to Shuvadip Banerjee, CDMO, ITC Ltd.

India’s general elections amassed 215 billion glances and 5 billion interactions in 2024: Glance report

In 2024, Glance recorded billions of impressions globally, with sports (252 billion glances), entertainment (146 billion), and travel & lifestyle (99 billion) leading user interest. (Image source: Moneycontrol)(Image source: Moneycontrol)

Regional languages like Tamil, Telugu, and Kannada outpaced Hindi with 121 billion glances.

2025: The Year Of…: Social commerce and video-assisted buying, says Myntra’s Sunder Balasubramanian

Sunder Balasubramanian, CMO, Myntra

For brands, the challenge is no longer just about visibility but about consistently capturing and holding customers’ attention, according to Sunder Balasubramanian, CMO, Myntra.

2025: The Year Of…: Meaningful substance and authentic experiences, says Nestle’s Chandan Mukherji

The experience economy has reached new heights, as consumers increasingly seek unique experiences that offer novelty, personalization, variety, shareability, and exclusivity, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication

As generative AI matures, it will become a tool for democratizing creativity, analytics involving complex data sets, and enabling efficient production, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication.

2025 – The Year Of…: AI-driven features making OTT platforms more inclusive, says ZEE5’s Manish Kalra

Manish Kalra, CBO, ZEE5

“AI has a multifaceted role in content creation and enhancing overall user experience. It helps us gain insights into the viewing patterns and habits of the audience and hence facilitating personalized content recommendations,” says Manish Kalra, CBO, ZEE5.