Author: Indrani Bose

Will continue to focus on equity-building mediums like CTV: Tanishq

Tanishq's media choices are guided by its understanding of the target audience and its purpose. "We are constantly working to drive omnichannel leads from a media choice and investment perspective," Tshering states.

“Our ad spend will see double-digit growth over last year, driven by recent positive developments in the gold market and the upcoming wedding season,” says Pelki Tshering, CMO, Tanishq.

Samantha Prabhu invests in D2C wellness startup Secret Alchemist

This investment marks Samantha's fourth venture into the startup world. She has previously invested in SustainKart, Nourish You, and The Souled Store.

While the financial details of the investment remain confidential, Secret Alchemist plans to use the new funding to boost marketing efforts, strengthen its brand identity, and reach a wider customer base.

Advertising on OTTs to see significant growth in 2024 festive season: Havas Media Network

During festive seasons, the primary objective is to boost sales by enhancing consumer consideration. To achieve this goal, a multi-faceted approach leveraging various media channels is essential. While traditional mass mediums such as television remain influential, digital platforms will continue to play a crucial role in shaping consumer perceptions and driving consideration.

Sustainability-themed campaigns are gaining traction and there’s growing focus on Tier 2 and Tier 3 markets, where digital penetration and rising incomes are driving localized campaigns in regional languages.

Motilal Oswal launches AI-powered growth lens for modern investors

Inspired by Mahatma Gandhi’s wisdom, “Be the change you wish to see,” Growth Ka Chashma invites investors to “Spot the growth you want in your portfolio.” It simplifies financial literacy with a gamified approach, combining advanced AI with market analysis to make stock market learning more accessible.

Designed to empower modern investors, this tool lines up recommended sectors and stocks with just a snap, backed by Motilal Oswal’s renowned research expertise.

Cleartrip’s media spend grows by 15–20% with focus on digital, CTV and impact properties

Talking about her vision for the OTA company, she says, "I’m filling some big shoes, but my biggest vision—and this is shared by the leadership—is that the OTA industry is underserved. If you look at competitors like MakeMyTrip, Agoda or Goibibo, there’s a lot of room for a challenger brand like us to win on experience. Cleartrip loyalists have always preferred us for our smooth, seamless UI (user interface), and I want to build on that."

Cleartrip’s bus ridership growth underlines CMO Tavleen Bhatia’s contention that while air travel is the core business, hotels and buses are showing very strong growth.

Foot Locker to make its India debut in October

Metro Brands and Nykaa Fashion, through their licensing arrangements with Foot Locker, will bring closer access and provide convenience for Indian consumers.

The Foot Locker store format in India will extend itself to the brand’s globally launched Reimagined concept, creating a state-of-the-art retail shopping experience for Indian consumers and sneakerheads

The Advertising Club re-elects Rana Barua as President for a second term

Speaking about the appointment, Rana Barua, President, The Advertising Club said, “I am truly honoured to lead the prestigious Advertising Club for a second term. This past year has been an enriching journey, marked by significant milestones in a dynamic, ever-evolving industry. Together with my esteemed committee, we have made remarkable strides, and I look forward to building on this momentum in the year ahead with a fresh team and ambitious goals.”

Partha Sinha will continue as a member of the Managing Committee as the Immediate Past President for the ensuing year.