Indrani Bose – Page 8

HUL rides e-commerce wave, 30% growth in 3 years: Motilal Oswal

HUL is leveraging strategic partnerships with washing machine manufacturers and employing channel-specific innovations across Modern Trade, General Trade, and E-commerce to accelerate adoption and further expand market share.

Strategic divestments, such as Pureit and the ice cream business, and digital-led investments (40% of media spending) are expected to enhance operational agility.

80% digital marketers highlight importance of timing in campaign effectiveness: Report

For Asia-Pacific, it is anticipated that ad spends will increase by 5.8 percent, with AI-driven ad placements contributing to the increase in digital ad spend in markets like India. (Representative Image: via Unsplash)

The digital advertising landscape continues to evolve, with global digital ad spending projected to reach $798.7 billion in 2025

IPL’s elite clubs: Brand value of four franchises soar above $100 million for the first time

CSK (brand value up 52% to USD122 million) emerged as the league's most valuable team. According to Brand Finance’s global market research on cricket and non-cricket viewers, this growth is driven largely by the enduring appeal and influence of legend MS Dhoni. (Image source: Twitter - MS Dhoni Fans)

CSK is the most valuable IPL team with $122 million brand value.

IndiGo takes Mahindra Electric to court over use of ‘6E’ in new car brand

In response to the lawsuit, M&M issued a statement expressing its intent to find an amicable resolution, as per reports.

IndiGo secured trademark registration for the term ‘6E Link’ approximately ten years ago, in 2015, under product classes 9, 35, 39, and 16.

Vivo’s iQOO partners with 6 e-sports teams and 100+ gaming live streamers

The e-Sports teams namely Team Revenant-Xspark, Team Orangutan, Team 8bit, Team Reckoning, Team iQOO SOUL and Team Tamilas will be branded as "iQOOxTeam_Name" across all e-Sports tournaments.

The six e-Sports teams and over 100 gamers will exclusively use the iQOO 13 for six months, offering their feedback to fine-tune the device for e-Sports needs in India.

The silent majority: Why brands need to embrace elderly consumers

A study ASCI conducted with Kantar and Unstereotype Alliance revealed that less than 4% of ads feature older people. (Image via Unsplash)

Senior citizens are rarely seen in dynamic roles and they continue to fill obligatory spaces as hackneyed stereotypes, brand strategists say.

Nazara announces five investments totalling Rs 196 crores

Nazara will invest Rs 148 crores in its existing subsidiaries including Sportskeeda, Nodwin Gaming, and Datawrkz to increase its ownership in them and support their growth.

Nazara has expanded into physical entertainment with the acquisition of a 60% stake in Funky Monkeys Play Centers Private Limited, which focuses on indoor soft play centers for children, for Rs 43.7 crores.

Post-festive blues: High-end smartphone sales underperform, says report

A few distributors indicated that as Durga Pooja and Diwali were celebrated in one month (last year, Diwali was in mid-November), it impacted demand momentum from salaried people. (Image source: Moneycontrol)

There has been a lower growth in mobile sales, especially for high-end models like the iPhone 16 and Samsung’s new foldable phones, post the festive period.