Author: Indrani Bose

Can Colgate outshine peers? Volume growth key after ad spend jump

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

CLGT has been effectively leveraging AI-driven tools to deliver personalized consumer interactions on e-commerce platforms, resulting in 1.5x growth in engagement and content performance.

Gen Z fuels quick commerce growth in sportswear, wellness, and pet supplies: Meta

Dark patterns are a clever yet concerning design tactic, particularly prevalent in q-commerce apps. Think of the checkout process—it’s where most of the action happens, and companies know it. These strategies manipulate rather than guide the user, nudging them toward actions they might not otherwise take.

Even for categories such as jewellery and accessories, large electronics, home furnishings, online and offline purchases are now at par.

83% trust video influencers for B2B content: LinkedIn

The research finds that 72% of surveyed buyers in India who consume B2B influencer content say that it helps build brand trust, and 70% say it creates awareness of different products and solutions.

93% of Gen Z buyers in India, who are aware of B2B influencer marketing, engage with B2B influencer content on a monthly basis, which is 14% higher compared to all other buyers.

DPIIT and WinZO launch Center of Excellence to nurture gaming startups

The Department for Promotion of Industry and Internal Trade (DPIIT) has entered into a strategic partnership with WinZO for a two-year Memorandum of Understanding (MoU) to accelerate the growth of India’s interactive entertainment sector by fostering innovation, creating skilled talent, and scaling startups to compete on a global stage

India’s interactive entertainment sector is projected to grow to $60 billion by 2034, creating over 2 million jobs.