Indrani Bose – Page 9

Radio ad volumes surge 80% in 2024 vs. 2020; Gujarat leads with 18% share

Maruti Suzuki India was the leading advertiser in 2024 followed by LIC of India. (Representational image by Alexey Ruban via Unsplash)

Cars among the categories saw highest increase in Ad secondages with growth of 57% followed by Retail Outlets -Jewellers with 42% growth during 2024 compared to 2023, as per the TAM report.

Nestlé drives 33% e-commerce growth with rurban strategy, now 8.5% of total sales

Nestle continues to focus on portfolio enhancement through ongoing innovation and premiumization initiatives.

Volatility in coffee and cocoa prices remains a challenge, and further price hikes may be considered if inflation persists, as per the report by Motilal Oswal.

Minimalist’s Mohit Yadav on challenging misinformation and not relying on flashy ads

Instead of chasing trends or relying on flashy ads, our marketing initiatives are rooted in science-backed information, transparency, and real consumer experiences, says Mohit Yadav, Co-Founder and CEO of Minimalist.

What’s next for Minimalist? With a fiercely loyal customer base, the inevitable question looms – Will the brand’s identity and quality evolve or perhaps even transform under HUL’s guidance?

Is the Gig workforce finally gaining recognition? Budget 2025’s bold moves win corporate praise

These initiatives mark a significant advancement in addressing the vulnerabilities of gig workers, who have long faced challenges such as lack of social security and employment instability. By formalizing their status and extending essential benefits, the government acknowledges the indispensable role gig workers play in the modern economy and takes concrete steps to ensure their well-being and security.

Launched in 2021 by the Ministry of Labour and Employment, the e-Shram portal was designed to create a national database of unorganised workers. By registering, gig workers will receive identity cards, facilitating easier access to various government schemes tailored for informal workers.

News remains most popular genre in APAC with 40% HOV share; monetization of Kids channels remains lowest

Of the ~300 new channels launched in APAC, ~100 were Entertainment, ~70 were News and ~50 were Documentaries. (Image source: Unsplash)

Within the Entertainment genre, Comedy, Drama, Horror and Reality accounted for 30% of the HOV in APAC, as per Amagi’s report.

Amazon boosts ad spending on X after previous cuts

This move comes over a year after the e-commerce giant drastically reduced its ad presence on the platform.

Last summer, X filed an antitrust lawsuit against the Global Alliance for Responsible Media, the World Federation of Advertisers, and several of their members, alleging an illegal ad boycott. The suit is still pending.

Nodwin acquires Starladder for $5.5 mn, including $2 mn cash payment

Roman Romantsov, Founder of StarLadder, stated: “We live in an era of globalization, where the synergy of resources, expertise, and potential drives success and paves the way for future growth. We are thrilled to have found partners and like-minded individuals who share our vision and ambition. Together with NODWIN Gaming, StarLadder is committed to creating extraordinary experiences for fans, delivering unforgettable events across multiple games and regions. Stay tuned for what’s to come!”

While the company will continue to operate with its core identity and creative spirit intact, Roman Romantsov will remain at the helm, ensuring continuity and authenticity in its vision.