Author: Indrani Bose

Shipway and India Post expand e-commerce reach to remote areas

The partnership will provide last-mile delivery services beyond large cities, enabling online sellers and D2C brands to access India Post’s extensive network of about 1,59,000 post offices across the nation. (Representative Image: Bastian Riccardi via Unsplash)

The collaboration aims to benefit service providers that fall under the umbrella of the BFSI industry, who can now avail the facility of delivering sensitive items and financial documents within the weight slab of 250 gm.

Swiggy Instamart: What does India want in 10 minutes and when?

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts. (Image: paolo-candelo via Unsplash)

The cheapest order of the year came in at a mere Rs 3—a pencil sharpener, purchased by a user in Hyderabad at 8:15 pm.

AI will open the doors for immersive buyer experience: LinkedIn

With AI, dynamic product demos, interactive webinars, and live events will evolve into tools for deepening engagement and forging stronger connections, turning every interaction into an opportunity for lasting impact.(Image via Unsplash)

India has seen a significant rise in marketing opportunities, with a 32% increase in marketing jobs compared to 2023, making it home to the largest number of marketing roles in APAC.

2025 – The Year Of…: Voice-enabled commerce, AI-powered hyper-personalization, says Zepto’s Chandan Mendiratta

Private labels will further dominate, with brands focusing on niche, consumer-centric innovations to stand out in a crowded market, Mendiratta highlights

Chandan Mendiratta, Chief Brand Officer & Chief Culture Officer, Zepto, discusses AI-powered hyper-personalization, sustainability, and the evolution of omnichannel experiences.

21% increase in search queries for wedding related services in FY24: Justdial

Cinematic wedding photographers are also in high demand, with searches doubling across India, particularly in Delhi, Patna, and Mumbai.(Photo: Hilton)

This demand is reflected in the surge of specific service categories. Searches for ‘resort wedding venues’ have tripled nationwide, with Delhi, Bangalore, Mumbai, and Hyderabad witnessing even higher increases.

India to lead global digital infrastructure space; e-retail penetration to hit 10% by 2027: Report

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts. (Image: paolo-candelo via Unsplash)

After a subdued earnings performance in the first half of FY25, earnings are expected to recover in H2, driven by increased rural spending, a buoyant wedding season, and pickup in government spending.

ASCI Academy launches Hindi versions of courses on responsible advertising

For brands, cookies facilitate targeted ads, better engagement, and improved ROI.

The ASCI Guide to Responsible Advertising enables advertisers, agencies, and marketers to align campaigns with ASCI’s self-regulatory framework, helping them avoid misleading claims, adhere to advertising codes, and balance creativity with responsibility.

Auto, telecom, retail, and e-commerce lead India’s CY24 IPO boom: Report

A significant portion of funds raised—43%—was concentrated among just five companies: Hyundai Motor (Rs 278.6 billion), Vodafone Idea (Rs 180 billion), Swiggy (Rs 113.3 billion), NTPC Green (Rs 100 billion), and Vishal Mega Mart (Rs 80 billion). Notably, companies from 23 different sectors participated in the IPO market this year, further underscoring its diversification. (Image source: Moneycontrol)

Automobiles emerged as a standout performer, with its contribution rising sharply from 4.1% in CY23 to 20.2% in CY24. Telecom also increased its share from 0.1% in CY23 to 12.8% in CY24, while e-commerce climbed from 1.6% to 8.2%.