Month: June 2024

ZEEL’s president of HR and Transformation Animesh Kumar quits

In his resignation letter to MD and CEO Punit Goenka, Kumar said, "It is with a mixture of deep gratitude and profound emotion that I tender my resignation as President HR & Transformation. I have been contemplating this and as we wind down the year end, I think this is the right time for me to move on."

Animesh Kumar’s position will be filled by Dheeraj Jaggi, who has been spearheading Human Resources for the Content SBU. He will assume the role of an acting Chief Human Resources Officer.

Awards vs Effectiveness?: Why creativity needs repositioning

Creativity should not just be about producing striking visuals or clever copy. It should be about creating work that resonates, educates, and drives positive change. This requires a shift in mindset—one that values long-term impact and consumer empowerment over short-term recognition.

Ashish Limaye, CEO and co-founder, Craving Digital Studio Private Limited, examines award-winning work through the lens of its broader purpose.

FSSAI directs FBOs to remove claim of ‘100% Fruit Juices’ from the label and ads of fruit juices

Such claims are misleading, particularly under conditions where the major ingredient of the fruit juice is water and the primary ingredient, for which the claim is made, is present only in limited concentrations, or when the fruit juice is reconstituted using water and fruit concentrates or pulp. (Representative image via Unsplash)

Upon thorough examination, FSSAI concluded that, according to the Food Safety and Standards (Advertising and Claims) Regulations, 2018, there is no provision for making a ‘100%’ claim.

DDB Mudra wins the creative mandate for Narayana One Health

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The mandate focuses on creating a unique brand identity that reflects the consumers’ evolving demands from the healthcare industry and making service offerings more accessible and easier to understand.

Duroflex appoints Ullas Vijay and Sudhanshu Krishna as CMO and CSO

Sridhar Balakrishnan, group CEO, Duroflex, said, “We are glad to welcome Ullas Vijay and Sudhanshu Krishna to the company’s leadership team. Their combined experience will be instrumental in further driving the growth and success of the organisation." (From left to right: Ullas Vijay and Sudhanshu Krishna)

Ullas Vijay was previously head category & communication at Bata India, and Sudhanshu Krishna was with Eureka Forbes as Vice President and CoE Head of Direct Sales.

Cannes Lions 2024: Harpic, Lay’s and ESAF Small Finance Bank pick shortlists in Glass Lions category

The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

Tgthr Mumbai and Reckitt Benckiser Gurgaon, Leo Burnett Mumbai and McCann WorldGroup Gurugram are the agencies behind the brand work that has been shortlisted.

Fevicol’s new Jugalbandi campaign underscores its unbreakable bond, says Piyush Pandey

"Our investments in emerging India, as we call it, whether it is rural or small town India – our Pidilite ki duniya initiative, we now have 14,000 Pidilite ki duniya in villages below 15,000. We've now got 28,000 villages under direct coverage, with the population below 10,000. So whether it is sales and distribution, whether it is innovation, each of our divisions has launched a range of products," said Bharat Puri. (Image: Fevicol ad)

Crafted by Ogilvy India and Prasoon Pandey of Corcoise Films, the film encapsulates Fevicol’s signature quirky storytelling, stated the company.