In the 71st edition of the Cannes Lions International Festival of Creativity, Indian agencies managed to pick three shortlists in the Glass Lions category.
The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.
This year, a total of 165 entries were made in this category worldwide, out of which three Indian entries stood out. Here are the Indian campaigns that made the cut.
Tgthr Mumbai and Reckitt Benckiser Gurgaon picked up a shortlist for their ‘Harpic – Loocator – #BeFreeToPee’ campaign for Harpic India.
Leo Burnett Mumbai bagged a shortlist in this category for their ‘Project Farm Equal’ campaign for Lay’s.
McCann WorldGroup Gurugram picked up a shortlist for their ‘Dabba Savings Account’ Campaign for ESAF Small Finance Bank.