Aashrey Baliga – storyboard18

JioCinema to showcase the most comprehensive Olympics coverage ever for Paris 2024

Among the major cities, Delhi witnessed a 157 percent increase, Mumbai recorded a 171 percent surge, Pune saw a 203 percent jump, Chennai experienced a 60 percent increase, Bangalore saw a 69 percent rise, Hyderabad recorded a 94 percent surge, Kolkata witnessed a 224 percent increase, and Ahmedabad saw a 154 percent jump in searches for sports training centers.

For the first time, Olympics coverage in India will be presented across 20 concurrent feeds on JioCinema for free, allowing fans to catch their preferred action and Indian performances at the Olympic Games anytime, anywhere on their preferred device.

EXCLUSIVE: ‘Consumption and GDP growth should be in tandem’, says GCPL’s MD Sudhir Sitapati

Regarding budget expectations, Sitapati told Storyboard18, “I do feel that domestic consumption needs to be spurred. GDP growth was 8 percent last year but domestic consumption is only 4 percent."

GCPL MD and CEO, Sudhir Sitapati told Storyboard18, “I do feel that domestic consumption needs to be spurred. GDP growth was 8 percent last year but domestic consumption is only 4 percent.”

Viacom18 launches ‘Dum Laga Ke…Haisha!’ campaign ahead of Paris Olympics

The campaign draws parallels between olympic sports and everyday activities. From throwing the javelin to slingshotting a mango on a tree, from powerlifting to lifting the gas cylinder at home, from throwing a discus to throwing a fishing net.

The campaign emphasizes the Olympics’ influence on the daily lives of viewers, illustrating how the spirit of the Games seamlessly integrates into their routines.

Hyundai Motor India collaborates with Falguni Shane Peacock for 17th India Couture Week 2024

Hyundai India Couture week 2024 will bring home-grown luxury to the centre stage, featuring exclusive collections from 14 Indian couturiers - Abu Jani Sandeep Khosla, Amit Aggarwal, Dolly J, Falguni Shane Peacock, Gaurav Gupta Couture, Jayanti Reddy, JJ Valaya, Kunal Rawal, Rahul Mishra, Rimzim Dadu, Roseroom by Isha Jajodia, Siddartha Tytler, Suneet Varma, and Tarun Tahiliani.

The specially wrapped Hyundai IONIQ 5 will make its runway debut at the finale of the 17th edition of India’s marquee fashion event- India Couture Week 2024 (ICW).

Bournvita partners with Rahul Dravid for new ‘D for Dreams’ campaign

The campaign is designed to make playing in the sun an exciting avenue for kids.

The ‘D for Dreams’ campaign aims to encourage children to spend more time in the sunlight, a natural and vital source of Vitamin D, while brushing up their cricket skills with the help of Rahul Dravid.

Philip Eapen: MRF’s senior advisor and man behind ‘Muscleman’ campaign passes away at 86

Eapen worked with MRF for almost 70 years.

Prior to be being appointed as senior advisor in 2007, Eapen served as the executive director of marketing. He also served as director for MRF International Ltd and MRF Corp Ltd.

PC recovery continues as market grows 3 percent in the Q2: IDC Report

All eyes are on Apple to drive that message later this year with anticipated product launches, but it shouldn't be overlooked that Qualcomm, Intel, and AMD are all likely to make noise around both consumer and commercial AI PCs. (Representative image by Florin Olivo via Unsplash)

In recent months, most of the industry players have laid out their initial strategies for AI PCs focusing primarily on the component side and the potential of the commercial market.

Zomato trolls ‘poli-greetings’ for its Birthday ad; Food delivery major gets the people’s vote

The pursuit of virality and moment-driven marketing has resulted in great successes but also many flops. This one, it seems, gets the people's vote.

The latest print ad takes inspiration from birthday/celebratory announcements on hoardings that we see around Indian cities usually put out by political parties, politically-inclined individuals or other government-related officials.

Delhi High Court summons Wikipedia in defamation case filed by ANI

The legal dispute highlights ongoing tensions between the socially conscious ice cream brand and the consumer goods giant.

ANI claims that Wikipedia’s description of it is defamatory. “Propaganda tool for the incumbent central government,” who is accused of distributing materials from various fake news websites and incorrectly reporting events, is what the Wiki page says about the news agency.