Aashrey Baliga – Page 189

The culture of creativity is under threat: Amer Jaleel

Everyone must understand the simmering discontent that is widespread over ideas being pulled out of one agency’s remit and handed over to another, writes Jaleel. (Representational image via Unsplash)

The chairman of MullenLowe Lintas Group, Amer Jaleel, speaks out on the issue of ownership and against ideas being replicated.

From mithais to sexual wellness products: How Diwali gifting ideas are changing

81% of primary decision-makers during this period are women, highlighting the importance of female-centric marketing.(Representational image via Unsplash)

This Diwali season, consumers and brands are exploring new age categories for gifting. Does this prove to be a threat to the conventional mithais and chocolates?

Mast & Meh: Truecaller, Realme, Havells, Milkbasket, Muthoot Finance

Truecaller advertisement that personifies the red button feature in their app which blocks fraud calls, by painting the face red

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Nerolac’s classic TV ad and jingle put the shine on the brand

“Jab Ghar ki raunak badhani ho, deewaroon ko jab sajana ho…”: Vishwajeet composed the music and sang the jingle for Nerolac's iconic campaign. He was an up-coming singer, who used to sing for Kalyanji Anandji in their shows as a substitute for Kishore Kumar. The Nerolac commercial bestowed Vishwajeet with fame, being introduced as the Nerolac singer.

Enter the colourful world of paints with Nerolac’s classic TV ad and the strategy behind it.

Simply Speaking: The world of behaviourism and why it matters in marketing

Marketing is a stimulus. Like with all other stimuli, a person builds up a ‘cognitive map’ of the world. Human behaviour obviously leaps way beyond conditioned learning. (Representational image via Unsplash)

That people can condition themselves to produce emotional responses to objects is a huge matter for marketing.

See a huge future for fantasy sports in India with 5G rollout: FIFS’ Joy Bhattacharjya

Joy Bhattacharjya, Director-General of The Federation of Indian Fantasy Sports (FIFS) says the Online Skill Gaming industry forms a key part of India’s high potential AVGC industry, and is already attracting a large portion of FDI, which is expected to rise exponentially in the next three years.

Joy Bhattacharjya, Director-General of The Federation of Indian Fantasy Sports (FIFS), on the growth and impact of fantasy sports in smaller towns and the need for well-defined industry guidelines.

Why are investors and VCs betting big on Indian gaming startups?

India’s gaming opportunity is at a once-in-a-generation inflection point and the sector is witnessing a huge influx of investors and funds. (Representational image via Unsplash)

Investors are upbeat about the Indian gaming ecosystem that is growing at a rapid pace, especially post-pandemic