Author: Aashrey Baliga

Influencer Marketing Mavericks: Story behind pandemic-born Krazyfox’s quick rise

Krazyfox's founders Vishal Srivastava and Ozair Yermal identified top three trends shaking up the industry: Rise of Metaverse Influencers, independent platform for Influencers, and privatization of content by influencers to unlock higher monetization value for creators who are subject-matter experts.

Vishal Srivastava and Ozair Yermal, co-founders of Krazyfox, on India’s influencer marketing boom and going global.

How CasinoKart is making the Indian poker goods industry AtmaNirbhar

"Since our inception in 2015, we have been constantly working towards making the Indian gaming goods ecosystem 'Atmanirbhar' and we will continue to expand our offerings based on consumer feedback." Says Aditya Sardana, CEO - CasinoKart

CasinoKart is witnessing a growth burst thanks to casinos in the country that are looking at using only India-made products.

High Pitch Drama: The pitch process in advertising is broken. Here’s how to fix it.

It took a lot for clients to lose agencies in the past, it would have to be for something so cosmic that it could not be imagined; a marketing launch botched up beyond belief with a competitor’s number as a call to action in it perhaps, highlighted veteran adman Rayomand J Patell. (Representational image: Jason Roswell via Unsplash)

Everyone agrees the pitching process is unfair practice, but knowing the next company is willing to do it, no one can make an effort to change it.

Instagram Reels and the small seller saga in India: How Meta’s platform is tripping up small sellers

Over the last few years, Facebook and Instagram pushed a number of features on their platforms to encourage small sellers. The tech giant even boasted of supporting 200 million businesses on Instagram, globally. (Representative image via Unsplash)

Small sellers are finding it hard to leverage Meta’s Instagram Reels and promote their products. Here’s why.

Adidas dumps Kanye West over anti-Semitic remarks, stands to take a $645 million hit

Adidas has ended its partnership with musician Kanye West post his anti-Semitic remarks at the Yeezy fashion show in Paris. As a result of which the Yeezy brand will now cease to exist. All Yeezy offerings will be newly listed under the Adidas banner.

Adidas ends its partnership with Kanye West over anti-semitic remarks. Analysts say Adidas is looking at total losses of $645 million from severing of ties with West.

Red Bull owner Dietrich Mateschitz dies at age 78

From Formula One to space jumps, Red Bull does sports marketing like no other brand in the world. Much of the credit for the brand's events and sports ventures lies with its co-founder Dietrich Mateschitz who passed away last week. (Images: Unsplash)

Austrian billionaire and owner of the Red Bull energy drink empire Dietrich Mateschitz passed away at age 78.

From GenZ kids to millennial moms: Why everybody loves AiyyoShraddha

Shraddha Jain manages to stand out amongst content creators with her clean and witty content which transcends demographic and platform boundaries. Her content travels across the world. AiyyoShraddha has over 2,80,000 subscribers on YouTube, almost 6,00,000 followers on Instagram and nearly 60,000 followers on Twitter. And lest we forget, WhatsApp. A good test of virality is when a video lands in group chats as a forward from maa.

Shraddha Jain aka aiyyoshraddha is an internet sensation who seems to appeal to all, a rarity in India’s booming creator universe.