Author: Aashrey Baliga

53 percent consumers distrust influencer content: Survey

While 77% discover new brands via social media and 81% use it to seek reviews before purchasing, concerns persist; 76% worry about privacy and data sharing, underscoring the need for stringent privacy measures. (Representative image via Unsplash)

Despite the high level of distrust, the survey also reveals that a substantial portion of the audience still places varying degrees of trust in influencer content, suggesting opportunities for influencers and brands to rebuild and strengthen this trust through authenticity and transparency.

Nikhil Kamath targeted by ‘Liver Doc’ for promoting consumption of alcohol in latest podcast episode

Kamath owns around 1.6-1.7 percent of Radico's stock worth Rs 400 crore.

Dr. Philips took to X to pointing out that no safe level of alcohol that is good for human health. “No amount of alcohol is safe because it is not just a liver poison, it is systemic poison. It gets to every part of your body. Even single to lowest exposure can wreck your DNA and promote cancer formation,” he said.

‘Ather has sh*t marketing but great product’: Nikhil Kamath on why he invested in Ather Energy

"Let us Indians buy more Indian brands, until one day non-Indians buy Indian brands. Every one of us has pluses and minuses, Ather has sh*t marketing but great product,” he said. (Image source: Forbes India)

Kamath shared, “Will pick great products with terrible marketing every time, sales I hope can be solved for easier than product. The reason we made this investment is also this, every ancillary player in this space said #Ather, the product is the best, but they don’t know how to sell, conservative, measured, etc.”

Consumers show greater demand for Indian-origin chocolates to promote local flavors and sustainable practices: Report

The festive sales period also highlighted the importance of maintaining high availability, especially on quick commerce platforms where immediacy is critical.

There has been a shift towards artisanal creations, bean-to-bar philosophies, and a growing appreciation for Indian-origin chocolates, revealed the Godrej Food Trends Report 2024.

Adobe announces collaboration between Mattel and Firefly to enhance Barbie’s packaging

By eliminating certain manual processes and getting to the full vision of an idea with greater accuracy, marketers receive assets more quickly, and internal review cycles are accelerated. (Representative image by Sean Bernstein via Unsplash)

Now, with simple text prompts, Mattel designers use Adobe Firefly to instantly generate high-quality imagery and color palette ideas.

Sony Sports Network acquires exclusive TV rights for Major League Cricket 2024 in India

The grand finale of the tournament will be played at the Grand Prairie Stadium in Texas and will be live telecast in India on 29th July 2024. (Image: MLC))

The second edition of the league will kickstart with reigning champions MI New York facing Seattle Orcas in the opener at Church Street Park, Morrisville and will be live telecast in India 6th July 2024.

Bajaj Auto along with Nitin Gadkari launch world’s first CNG motorcycle

CNG combustion produces approximately 26.7 percent less CO2 emissions than petrol, contributing to mitigating climate change. Additionally, CNG vehicles emit 85 percent lower NMHC’s (non-methane hydrocarbons) and 43 percent less NOx (nitrogen oxide).

This innovation in the two-wheeler industry will provide a cost-effective and environmentally friendly alternative to traditional petrol motorcycles.

Elon Musk-owned X to face formal warning by EU regulators for failing to combat dangerous content

The authority will give a formal decision on the matter by the end of the year if X fails to make the required changes to address the EU’s preliminary findings. (Representative Image: Rubaitul Azad via Unsplash)

Internal Market Commissioner Thierry Breton is likely to announce fines of 6 percent of X’s revenue before the EU’s summer recess due to the escalations.