Month: June 2024

75 percent experts believe that people will increasingly adopt a climatarian diet: Godrej Report

The panel expects a strong demand for sustainable, eco-friendly packaging. With 71% of experts emphasizing this trend, it’s clear that consumers are becoming more environmentally conscious.(Representative Image: Ananthu Ganesh via Unsplash)

Crafted with insights from over 190 hought leaders—including celebrity chefs, influential bloggers, and dedicated nutritionists—the report highlights the trends in sustainable food practices.

Nazara’s Absolute Sports acquires assets of SoapCentral.Com, a US entertainment content website

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The transaction is for an all-cash consideration of $1.4 Million (~ INR 11.6 crores) and is expected to be closed in the next 30 days.

ASCI’s Manisha Kapoor on MIB’s new self-declaration feature for advertising

Following the SC's directive, the Ministry of Information and Broadcasting introduced a new feature on the Broadcast Seva Portal of the Ministry of Information and Broadcasting (MIB) for TV and Radio Advertisements and on Press Council of India’s portal for Print and Digital/Internet Advertisements.

‘Whether it is small or big advertisers, no ads would now be permitted on any media and channel without such a certification.’

The future of B2C communication: From text to cinematic experiences

Cinematic experiences offer a unique opportunity to connect with audiences on a deeper level, creating memorable interactions that go beyond the capabilities of traditional text-based methods, says Pankaj K Arora, Co-Founder, Whilter.ai.

Interactive content is a dynamic blend of engaging visuals and user-driven interactions, allowing consumers to actively engage in real time instead of passively consume, writes Pankaj K Arora, Co-Founder, Whilter.ai.

Explained: Pitching process in media

As per a report by COMvergence, an independent research and data consultancy, released in April, out of the total media pitches in India, local media pitches accounted for 91 percent in 2023. Whereas global pitches accounted for only nine percent. From January 2023 to December 2023, Maruti, Pernod Ricard, Ferrero, Berger Paints, Jaguar Land Rover, Reckitt and Swiggy were some of the brands which retained or moved their accounts. (Image source: Unsplash)

Storyboard18 deep dives into the pitching process, looks into the split between creative and media, studies the difference between media planning and media buying, and understands the benefits of in-house agency versus outsourcing the business.

Women of HUL: From Leena Nair to Prabha Narasimhan, Hindustan Unilever has created iconic female leaders

Take a peek at the professional journey of women leaders who have been a part of Hindustan Unilever and some who continue to lead at Unilever. (From left to right: Leena Nair, Prabha Narasimhan, Priya Nair, Harman Dhillon and Anuradha Razdan)

Storyboard18 looks at the professional journey of women leaders who have been a part of Hindustan Unilever and some who continue to lead at HUL.