Month: June 2024

Mamaearth and Swiggy Instamart unite to #GoGreen This World Environment Day

The brand launched the Plant Goodness initiative with an ambition to plant 1M trees by 2025 and has already planted 6 lac trees. In collaboration with an NGO and farmers for agroforestry, these trees have been planted in farmlands across Rajasthan, Uttar Pradesh and Haryana.

Through this initiative, Mamaearth will include complimentary seed samples with close to 30,000 orders delivered through Swiggy Instamart on World Environment Day.

9 in10 B2B marketing leaders in India bullish on ability to drive revenue in the year ahead: LinkedIn

John Rudaizky, Global Chief Brand and Marketing Officer at EY, said: “In a rapidly changing market, brand building, creativity and confidence are key to influencing buying groups. B2B marketing is no different from consumer, in the sense that engaging emotionally, with creativity are essential, with LinkedIn providing the perfect environment to talk directly to clients and talent alike.”

More than 8 in 10 (85 percent) expect budgets to increase, according to new research from LinkedIn.

Lay’s rolls out ‘Drops of Joy’ film on World Environment Day

This initiative is a step towards water positivity, showcasing PepsiCo India’s commitment to eco-friendly practices in its manufacturing plants in West Bengal (Kolkata) and Uttar Pradesh (Kosi).

During frying, about 80 percent of the water naturally found in potatoes evaporates and is typically wasted. Lay’s, however, employs a distinctive process to reclaim and convert this vapor back into water, stated the company.

MIB’s Anurag Thakur: I am feeling emotional, happy and proud

Thakur added, "For the third time in the country, an NDA government is going to be formed under the leadership of Hon'ble Prime Minister Shri Narendra Modi ji."

Union Minister Anurag Singh Thakur won the Hamirpur Lok Sabha seat for the fifth consecutive time by more than 1 lakh 82 thousand votes.

Bisleri Limonata launches #DoubleTheChill campaign with Aditya Roy Kapur as brand ambassador

The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more. (Stills from the campaign)

The launch of the vibrant #DoubleTheChill campaign aims to highlight the unique product experience, establishing strong recognition for Limonata’s distinctive flavor blend.

Citroén launches ‘Do What Matters’ campaign featuring MS Dhoni ahead of T20 World Cup

The "Do What Matters" campaign, executed by Leo Burnett, Mumbai and will be amplified across OTT, TV, print, social media, YouTube, Google, OOH, and on-ground activations. 

The “Do What Matters” campaign will kick off with the launch of Citroën Team Dhoni, a nationwide initiative aimed at rallying fans to support the Indian Cricket Team during the T20 World Championship.