Accenture named principal partner of MI New York

MI New York is part of the Mumbai Indian family, a leading global cricket brand with five T20 teams across three continents and four countries. Major League Cricket will begin its second season this summer starting July 5th.

Major League Cricket Champions- Mumbai Indians New York will leverage Accenture’s tech, data and AI expertise to grow the sports ecosystem in the United States.

Hellmann’s partners with SOCIAL; creates ‘Mood Burgers’ ahead of World Cup

The limited-edition menu will be available in 3 options with both vegetarian and non-vegetarian variants.

Priyanka Ganguly, Head, Foods & Unilever Foods Solution India, said, “Recognizing India’s deep-seated love for cricket, we’ve partnered with SOCIAL to introduce Mood Burgers, an innovation designed to complement the thrill of this cricket season.”

Over 80 percent businesses plan to invest in generative AI solutions within next 1–2 years: Report

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

According to the report, 90 percent of surveyed non-savvy digital users prefer to interact with SMBs through conversational platforms for day-to-day need.

Adidas plans to race to the top of India’s sports market; Country MD Neelendra Singh reveals how

Neelendra Singh, managing director, Adidas India, stated, "In India, the first 80 million consumers are like anywhere else in the world, that's a heavily contested marketplace in tier one and two. But the next 150 to 200 million consumers are ready. They're shopping digitally. Therefore distribution isn't a challenge. The question is, do we have the product to reach that consumer through the digital distribution? That is when we created a lot of product ranges relevant for India."

Neelendra Singh, managing director, Adidas India, shared the sportswear major’s India game-plan and how it is racing to become the largest sportswear brand in the country.

TV ad rates drop by 15% due to WC cricket fatigue | ZEEL’s Animesh Kumar quits | ASCI’s Manisha Kapoor on MIB’s self-declaration advertising feature

By associating with Cricket Live, Max Life aims to connect with passionate cricket fans across the nation during the ICC Men’s T20 World Cup.

Storyboard18’s FAST-FIVE bring you top five news updates from the world of advertising, marketing and business of brands.

Coca-Cola India celebrates World Environment Day with #BenchPeBaat

Each bench is created from approx. 50 kgs of recycled plastic waste. These eco-friendly benches have been installed in schools, colleges, public parks, and municipal corporation offices across 10 cities in India, including Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune, Dharamshala, and Lucknow. (Representative Image: Soheb Zaidi via Unsplash)

#BenchPeBaat showcases the sustainable benches, each made from 50 kgs of recycled plastic waste collected during ICC Cricket World Cup 2023.