Major League Cricket Champions- Mumbai Indians New York will leverage Accenture’s tech, data and AI expertise to grow the sports ecosystem in the United States.
Month: June 2024
Swiggy Instamart and Havas Media India leverage print to bring alive mango magic
Betting on the popularity of mangoes through a print campaign, the quick commerce delivery platform has partnered with its media agency to bring forth a fresh and fragrant experience.
Bajaj Allianz Life Insurance unveils new campaign with Shubman Gill
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said, “Simplifying by dejargonising is one of the potent solutions to overcome the perceived complexity coupled with high customer inertia, a key challenge faced by insurance industry.”
Hellmann’s partners with SOCIAL; creates ‘Mood Burgers’ ahead of World Cup
Priyanka Ganguly, Head, Foods & Unilever Foods Solution India, said, “Recognizing India’s deep-seated love for cricket, we’ve partnered with SOCIAL to introduce Mood Burgers, an innovation designed to complement the thrill of this cricket season.”
Over 80 percent businesses plan to invest in generative AI solutions within next 1–2 years: Report
According to the report, 90 percent of surveyed non-savvy digital users prefer to interact with SMBs through conversational platforms for day-to-day need.
D2C brands flouting ad rules with spree of violations; Brands putting their reputation at risk
Manisha Kapoor, CEO and Secretary-General, ASCI, says, “We have seen several D2C brands stumble and take a beating when there are repeated advertising violations, as this is symptomatic of a deeper compliance issue within these organizations.”
Adidas plans to race to the top of India’s sports market; Country MD Neelendra Singh reveals how
Neelendra Singh, managing director, Adidas India, shared the sportswear major’s India game-plan and how it is racing to become the largest sportswear brand in the country.
TV ad rates drop by 15% due to WC cricket fatigue | ZEEL’s Animesh Kumar quits | ASCI’s Manisha Kapoor on MIB’s self-declaration advertising feature
Storyboard18’s FAST-FIVE bring you top five news updates from the world of advertising, marketing and business of brands.
Coca-Cola India celebrates World Environment Day with #BenchPeBaat
#BenchPeBaat showcases the sustainable benches, each made from 50 kgs of recycled plastic waste collected during ICC Cricket World Cup 2023.
PMC takes action against Sinhagad Road hoardings
The Sinhagad Road zonal office received structural stability assessments of 143 hoardings till March 31st, 2025.