Month: June 2024

Contentstack unveils Personalization Reimagined, Powered by Brand-Relevant AI and Automation

While Generative AI allows brands to create large volumes of content, the output remains generic. Brand Kit sits on top of AI Assistant, the native LLM launched last year. It allows marketers to create high-quality, AI-generated content specific to the brand across all channels and platforms. The process is also fully automated via new AI connectors within Contentstack Automate.

Contentstack’s solution includes new premium features that, unlike other offerings, are integrated within the headless CMS as well as “no-fail promise” customer support services.

News18’s ad campaign showcases dominance over Aaj Tak on Counting Day

News18’s programming on Counting Day started at 6AM, bringing the most accurate trends throughout the day. Combined with live on-ground reportage, the Counting Day coverage stayed on top of all key developments and reactions as they came in.

The targeted campaign drives home the message and highlights No. 1 YouTube viewership of News18 India and CNN-News18.

Arvind Limited onboards L&K Saatchi & Saatchi as Marketing Strategic Partner

L&K Saatchi & Saatchi will adopt a strategic approach, involving comprehensive analysis and collaborate with Arvind Limited to elevate its identity in the market.

As part of the mandate, Arvind Limited will work closely with the agency to redefine its brand positioning and strategy. While leveraging consumer and market research, the agency will also support the brand’s foray into a new vertical.

PNB MetLife elevates Sameer Bansal to CEO

Sameer Bansal, as the chief distribution officer, helps shape and execute robust distribution strategies, excelling in optimizing channels, driving sales initiatives, and fostering strategic partnerships.

Currently, the chief distribution officer, Sameer Bansal succeeds Ashish Srivastava as the managing director and CEO, and his role will be effective starting July 1.

Former Meta engineer sues social media giant over alleged suppression of Palestinian content

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

Hamad has sued Meta in a California state court for wrongful termination and discrimination and other wrongdoing after he was asked to leave in February.

Cheil India appoints Mandeep Sharma as the National Head, Cheil India – Samsung Business

Before his stint with Cheil India, Sharma was part of the McCann World Group, where he led one of their fastest-growing disciplines, MRM, stated the agency. In the past, he has also held positions with Thompson Connect (JWT) and Ogilvy One.

As a part of Mandeep Sharma’s remit, he will be responsible for identifying, and crafting innovative strategies and systems. He will be driving the integrated marketing campaigns for the key client Samsung India.

Nimesh Shah rejoins Madison Digital as General Manager

Madison Digital is the digital unit of Madison World. In his new role, Shah will report directly to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.

He will co-lead the western region alongside Vineet Shah and will report directly to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.