Month: June 2024

Seagram’s Royal Stag renews partnership with ICC as official supporter for four years

The association has seen multiple large-scale campaigns like #ItStartsWithYou, #InItToWinIt and #LargeHumaaraHai driven through 360-degree media amplification, digital engagement, technological interventions, and fan experiences; keeping the brand’s ‘Live It Large’ philosophy at the forefront.

The partnership which will run until the end of 2027 extends Royal Stag’s status as Official Supporter kicking off with the ICC Men’s T20 World Cup in the West Indies and the USA.

‘For others to believe in you, it is important to believe that you can do it’: Bayer Consumer Health’s Ritu Mittal

“Focus on quality over quantity. Focus on what you are doing at that point of time. When you are at home with your child, focus on that. When you are in the office, just focus on work,” she said.  

At Storyboard18’s Share The Spotlight event, Mittal shared an observations and pieces of advice from her career and how it helped her achieve work-life balance.

Tata Power launches new campaign ‘Green Anthem’ to inspire sustainable action among people

his film aims to inspire environmental consciousness and sustainable action among people to become the 'Generation Green'

With the tagline “Hum hai Generation Green, Desh ka future hoga behtareen” (We are Generation Green, our country’s future will be better than it has ever been), Tata Power is emphasising the role of the younger generation in shaping a green future for India.

ZEE board approves raising nearly Rs 2,000 crore

Zee Ent recorded a 61 percent spike in net profit to Rs 209.5 crore between July and September quarter

The board has approved raising up to Rs 2,000 crore via equity shares or eligible securities to enhance its strategic flexibility to pursue future growth opportunities in the evolving media landscape.

Paytm Insider, Paradox and WMS join hands to introduce ZAMNA Festival to India

Varun Khare, COO, Paytm Insider, said, “Bringing Zamna to India for the first time is a monumental milestone for Paytm Insider. Working with Paradox and WMS has enabled us to present this globally acclaimed electronic music spectacle to our audience, enhancing the already vibrant music scene in the country. This is a must-attend event for all music enthusiasts because it showcases how electronic music is experienced on an international scale. Join us as we make history by introducing the magic of Zamna to India."

With roots in the Mayan civilization, the ZAMNA Festival has attracted attendees from over 120 countries every year.

Google announces second edition of GNI Indian Languages Program to support news publishers

This is one of three significant fines levied on the company in the past decade. (Representative Image: charlesdeluvio via Unsplash)(Representative Image: charlesdeluvio via Unsplash)

This year, Google is partnering with Mediology to deliver the ILP’s second edition, with a focus on next-generation tools for newsrooms working with Indic languages.

HUL’s chief digital officer Arun Neelakantan to take over as executive director, customer development

Arun Neelakantan started his career with HUL as Key Account Manager in Modern Trade in 2006 after completing his Bachelor’s Degree from IIT Madras, Master’s from Penn State University, followed by an MBA from Indian School of Business (ISB).

Arun Neelakantan will be taking over from Kedar Lele, who will be pursuing an external opportunity.

EPACK Durable Ltd. appoints Saurabh Srivastava as Vice President, Sales & Marketing – SHA and Components

Srivastava holds a degree in Masters in Management from IMS and a postgraduate diploma in Sales & Marketing. He has pursued a Bachelor’s in Commerce from Delhi University.

Srivastava has held key positions in organizations like UNO MINDA Group, Joyson Safety System, Anand Group India, MAHLE Behr India Private Limited, Motherson Group amongst a few other companies.

McCann Worldgroup, Gurugram ranked 3rd most effective agency office in the world; Leo Burnett Mumbai and Ogilvy Mumbai rank in top 10

McCann Worldgroup Gurugram secured the first spot in the Asia-Pacific region. (Representative Image: Giorgio Trovato via Unsplash)

The Effie index rankings reveal McCann Worldgroup to have achieved the 3rd rank globally. Leo Burnett Mumbai ranked fifth in the list and Ogilvy Mumbai was recognised as the seventh most effective agency office in the world.