Month: June 2024

NCLT approves Air India – Vistara merger

Last year in September, the Competition Commission of India (CCI) had approved the merger between the two airlines. (Images sourced via News18)

The merger will mean that the Air India group becomes India’s largest international carrier, operating more flights internationally than any of its rivals.

Adobe announces general availability of AEP AI Assistant

Embedded within Adobe Experience Cloud applications including Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics, AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.

Through a generative AI-powered conversational interface, Adobe Experience Platform (AEP) AI Assistant will empower brands to automate tasks, simulate outcomes, and generate new audiences and journeys.

Meta’s integrating AI to help businesses create ads on Facebook, Instagram; New AI tools and Meta Verified for Businesses on WhatsApp

Meta is also integrating AI to help businesses create ads on Facebook and Instagram, reminding customers they left an item in their cart or offering a discount for a purchase they’ve been waiting to make.

Meta is also beginning to roll out Meta Verified on the WhatsApp Business app in Brazil, India, Indonesia and Colombia.

MIB calls for meeting of ad industry on Self-Declaration Certificates

Over the past ten years, the Indian government has requested Google to remove approximately 115,500 pieces of content from its platforms, including YouTube, web browser, etc.

The meeting aims to discuss the issue of advertisers giving SDCs (from June 18) for broadcasting and publishing ads on TV, print, digital, and radio.

NDA-INDIA bloc drama fuels news viewership; ad budgets reallocated from T20 World Cup to news channels

A survey by the Indian Society of Advertisers (ISA) revealed that 25% of brands have reallocated their advertising budgets from the World Cup to news channels.

The unexpected election result has created a demand for immediate updates, analyses, and expert opinions – leading to news channels’ viewership surge. Brands have reallocated their advertising budgets from the World Cup to news channels.

Royal Challenge Packaged Drinking Water ropes in Virat Kohli, Smriti Mandhana and Vidyut Jamwal for new campaign

Speaking on the occasion, Virat Kohli said, “In life and in cricket, I have stayed true to my authentic self, choosing to lead the way rather than blend into the crowd. I believe that embracing the bold spirit has brought me closer to everything I have envisioned for myself. Like I said in the rap, I succeeded when I Choose Bold! I look forward to the next generation of Naya Shers to take inspiration from the TVC, to live boldly and fearlessly.”

The TVC seeks to inspire aspiring individuals to break free from the shackles of society to choose bold rather than safe.

Amazon to purchase some assets of MX Player

The World Trade Centre, which has served as Amazon India’s headquarters since the company’s inception, houses 18 of its 30 floors, accommodating around 5,300 employees.

Amazon has signed an agreement to acquire some assets from the Times Internet-owned streaming platform MX Player. The transaction is, however, not yet complete.