June 2024 – Page 40 – storyboard18

Swiggy brings back ‘Gulaab Jamun Uncle’ in new campaign as T20 season kicks off

The witty comparison to cricket aims to resonate with the massive audience of cricket fans in India.

Swiggy has brought the trio: Gulaab Jamun Uncle, Aunty and commentator Harsha Bhogle back in a its new campaign during the T20 World Cup.

Publicis India crafts ‘Fabulously Futuristic’ campaign for Enamor’s new lingerie

Every film focuses on a product from the “Innovations” line-up, showcasing the unique features of each.

Developed by Publicis India, “Fabulously Futuristic” is a series of six digital films that breaks away from traditional lingerie advertising.

Tata Motors launches Altroz Racer

India’s leading automotive manufacturer's latest model comes at a price of Rs 9,49,000 for R1 variant, Rs 10,49,000 for R2 and Rs 10,99,000 for R3.

India’s leading automotive manufacturer latest model comes at a price of Rs 9,49,000 for R1 variant, Rs 10,49,000 for R2 and Rs 10,99,000 for R3.

Adani Capital and Adani Housing are now Tyger Capital and Tyger Home Finance

The Tyger brand will advance the companies' principal mission to empower entrepreneurs, borrowers, and homeowners with convenient and immediate access to the financing they need to meet their goals and ambitions.

Adani Capital and Adani Housing Finance have rebranded themselves as Tyger Capital and Tyger Home Finance, respectively to reflect the companies’ speed, reliability, and partnership-driven approach.

IPL 2024: Dream11 was the most visible principal sponsor brand on social media: Wavemaker report

IPL meeting ends in a stalemate due to differences of opinion on issues related to mega options and substitute players

This IPL season generated even more interactions and conversations when compared to the previous seasons, leading to a 10% increase in overall buzz. The tournament featured two months of captivating engagements, including iconic matches and moments that significantly elevated its popularity.

Pepsi unveils new logo in 14 years

The new look rolled out across the market celebrates the brand's 125th anniversary and marks the brand's next era with an eye towards the future.

The brand partnered with Warner Bros. Discovery to come together and celebrate the new titan logo unveil with a grand event, which took place in New Delhi recently.

Haier India joins forces with Star Sports for ICC Men’s T20 World Cup 2024

Driven by the youth and leveraging new-age marketing strategies, the brand focuses on high-impact sports marketing to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

This collaboration allows Haier India to gain visibility during matches broadcasted on Star Sports HD as the global cricket action unfolds with the matches between the US and West Indies teams from June 1 to June 29.

TCS Launches WisdomNextTM , an industry-first GenAI Aggregation Platform

62% Indians claimed to be aware of the products and services using AI, while claimed awareness was higher in China (81%) and Indonesia (80%). (Image: Steve Johnson via Unsplash)

TCS AI WisdomNextTM platform provides capabilities to compare GenAI models and tools across cloud services in a single unified interface allowing clients to accelerate AI adoption at scale.

AI: Hype or Hope? Asks Shubhranshu Singh in this week’s Simply Speaking

This is not his first foray into AI since he co-founded Openai, then left after a rupture with Sam Altman. In his view, Tesla is an AI company not an automobile maker.

Clay Shirley said “Revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviors”. I think it applies to this case a well,” writes Shubhranshu Singh in his Storyboard18 column Simply Speaking.

Rusk Media’s Ajit Manerikar on how Gen Z prefers relatable storytelling that mirrors their own experiences

Ajit Manerikar, Senior Vice President - Production & Commercials, Rusk Media

Ajit Manerikar, Senior Vice President – Production & Commercials, Rusk Media discusses audience preference for mobile content, behavioral patterns of Gen Z audiences, Rusk Media’s approach to creating content for the Gen Z audience with a focus on North India and more.