Month: December 2022

Bookstrapping: The Architect of the New BJP — How Narendra Modi Transformed the Party by Ajay Singh

In this detail oriented book, the author talks about how Narendra Modi would insist on computerisation, regimentation, documentation, and discipline, long before he becomes the Prime Minister of India. So much so, that whenever senior BJP party leaders in the 1980s and 1990s had an insurmountable problem, they would depend on him to manage the situation. (Image: Amazon)

This book is a credible attempt to analyse the work of Narendra Modi before he became Prime Minister, says our reviewer. Bookstrapping Rating: 3.5 stars.

This is a moment of reckoning for Indian brands: Vivek Gambhir, boAt CEO

"I believe that the future is even more exciting. So being paranoid, being humble, being agile, being obsessed with consumers, that's what keeps us going. We are market leaders, but at the heart, this is a company with a lot of hustle and a company that is continuing to be a challenger." - Vivek Gambhir, CEO, boAt

boAt’s chief executive officer, Vivek Gambhir speaks about the brand’s journey from challenger to leader and plans to become a global Indian brand.

Workplace Bullying: How Unilever’s Nitin Paranjpe dealt with a boss who was a bully

"Few people have the same high and totally uncompromising standards of integrity that they have," Nitin Paranjpe stated, reflecting on his long professional relationship with Dhaval during their time at HUL and Unilever.

Paranjpe, who is non-executive chairman of HUL and chief transformation officer and chief people officer at Unilever, says that he dealt with a former boss whose working style was nothing short of bullying.

Aditya Birla Capital promotes Darshana Shah as head – marketing and CX

Shah has over 26 years of work experience. She started her career at Boston Software & Technologies as a marketing manager, business manager - Cyberkids. Then, she joined NIIT as the product manager for the sales and marketing department. Shah also held senior level marketing roles at Future Group, Reliance Retail and HyperCITY Retail

Prior to this, Darshana Shah was the executive vice president – digital, marketing and customer experience at Aditya Birla Capital.

Nitish Mittersain takes over as CEO of Nazara

Nitish Mittersain, the founder and joint managing director of gaming and sports media company Nazara Technologies is taking charge as the CEO.

The company also saw some other changes at the management level this year. Sudhir Kamath was appointed as Nazara Technologies’ new chief operating in October.

Planners are taking on C-suite roles at ad agencies. Here’s why

There is a resounding belief that strategists tend to look at the bigger picture when it comes to building brands, they are often more familiar with market value and data related intricacies of companies and moreover they have learnt to work in a collaborative way with creative folks.

Coupled with financial and operational acumen, strategists are trained to gauge the future needs of a client and look for solutions which make them future ready. That makes them solid leaders in a fast-changing marketing world.

Former Coca-Cola India executive Aditi Anand joins L’Oreal Professionnel as head of marketing

As the head - creative strategy for Coca-Cola, India and South West Asia, Anand led Creative Strategy for Coke in India and Southwest Asia. In this role, I was responsible for translating the Brand and Business strategy into a Consumer Strategy and communicating the same through rich, immersive platform ideas.

Aditi Anand has also worked with brands like HMD Global, Flipkart, and Airtel, among others. This is the first time she is going to work with the beauty category.

Suniel Shetty: Those who have their cash flow and business plan in order will survive

Actor turned investor, Suniel Shetty had recently posted on LinkedIn about edtech firm Byju's layoffs. He had said that startups should "think long term. Think sprint vs marathon. Think Rahul Dravid. Stable and slow are just as great," he said after Byju's laid off 2,500 employees. He had also shared tips about how to make companies survive the economic downturn

Actor-turned-investor Suniel Shetty shared what he looks for in startups while investing, the current funding scenario and which categories he would like to put his money in.