Month: April 2024

My daughter is a hardcore Swiftie: Tata Power’s Jyoti Bansal’s firsthand account of a Taylor Swift concert

Taylor Swift is a business woman par excellence who’s changed paradigms in the music industry, rewritten rules and forced new rules, done the unthinkable (taking her music off Spotify, re-singing older songs strategically making Taylor versions, taking up for artists, trademarking phrases from the songs – more than 50 with 200 federal trademark registrations, and more). (Image source: Unsplash)

Jyoti Kumar Bansal, chief of brand and communications at Tata Power, decodes the magic and marketing of the Taylor Swift brand after experiencing one of her concerts with her daughter, a hardcore Swiftie.

The remote revolution: Cultivating a thriving team culture in a scattered landscape

Project management platforms like Asana or Trello are your allies in a remote setting. These tools allow you to assign tasks, track progress, share documents seamlessly, and maintain a clear picture of project workflows. (Image source: Moneycontrol)

According to Sujata Biswas and Taniya Biswas, co-founders of Suta, building a strong team culture – the essential element that binds individuals into a cohesive and motivated unit – presents unique challenges in a remote setting.

From fads and trends blah-blah to hard working marketing

In marketing, as in all businesses, the adage holds the truth: "Shortcuts make long delays." Lasting success relies on taking the more difficult but rewarding path of building relationships through trust earned step-by-step over time, writes Shubhranshu Singh. (Image source: Unsplash)

A great brand never killed a business but a bad business destroyed many iconic brands, writes Shubhranshu Singh in this week’s Simply Speaking column for Storyboard18.