Month: April 2024

Be no fool: Securing your ad budget against made-for-advertisers (MFA) websites

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

The primary concern among advertisers revolves around brand safety, as MFA sites often feature or aggregate content without regard to its quality or relevance, potentially placing ads next to undesirable content.

Apollo Tyres’ Vikram Garga steps down

Vikram Garga started his career at Dabur India, and went on to work across Johnson & Johnson, Britannia Industries, Colgate-Palmolive, Castrol, Mahindra and Mahindra Limited.

Vikram Garga led Apollo Tyres as group head – marketing /group chief marketing officer – Asia Pacific, Middle East and Africa.

Nokia’s Amy Hanlon-Rodemich quits

Amy Hanlon Rodemich began her career at Inktomi Corporation and went on to work across CAT Technology, Technology Credit Union, VMware and Yahoo.

Amy Hanlon-Rodemich served as the chief people officer at the Finnish telecom company. Lorna Gibb, who is the vice president, Labor & Employment, will assume the role of interim chief people officer.

EaseMyTrip acquires ETrav Tech Limited

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The primary objective of this strategic investment is to acquire a minority interest and strengthen EaseMyTrip’s B2B segment offerings, catering to the diverse requirements of its corporate clients.

Edtech vanishes from IPL, spending plunges to almost zero in two years

Reports suggest that BCCI officials have already conducted preliminary visits to Saudi Arabia to assess potential venues for the auction.

According to TAM Sports data, in 2022 edtech brands advertised for more than 40-plus hours across all channels that telecast IPL 15, contributing 60 percent of overall advertising share. In 2024, edtech brands have vanished.