Month: April 2024

Kalyan Jewellers rolls out a new campaign on Gudi Padwa featuring brand ambassador Pooja Sawant

The digital campaign features Kalyan Jewellers’ regional brand ambassador Pooja Sawant in a distinctive avatar, portraying the role of a young mother, who embraces parenthood through child adoption. The storyline aims to encourage audiences to embrace new beginnings with an open-minded attitude, highlighted the company in the release. (Still from the ad)

The digital film offers a progressive narrative towards redefining family structures and celebrating the diverse paths to parenthood, stated the company in the release.

Tech ad showdown: The most memorable comparative campaigns in history

Stills from the ads.

In the arena of technology and innovation, the battle for supremacy isn’t just fought with cutting-edge products and sleek designs—it’s waged with wit, humor, and the occasional playful jab. As we dive into the world of comparative ads, we’re not just exploring the history of marketing strategies; we’re delving into a saga of rivalries, creativity,… Continue reading Tech ad showdown: The most memorable comparative campaigns in history

Axis Capital appoints Atul Mehra as MD and CEO

Atul Mehra is a veteran deal maker and was the Jt. MD at JM Financial Ltd. He has experience of more than 32 years with relationships across leading Indian corporates.

Atul Mehra will be overseeing both the investment banking and institutional equities businesses of Axis Capital.

HDFC Bank responds to Bengaluru doctor for criticism over persistent loan solicitation calls

The doctor's situation resonated with other users on X platform. (Representative Image: National Cancer Institute via Unsplash)

Dr. Sundar Sankaran expressed frustration with the increasing annoyance caused by HDFC loan requirement callers. He noted that even when attempts are made to block these calls, reacting with anger only results in more persistent calls.

Meta boosts India fact-checking programme with PTI partnership

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

With this partnership with PTI, Meta now has 12 fact-checking partners in India, making it the country with the most third-party fact-checking partners globally across Meta.

Mullen Lintas CEO Hari Krishnan quits

With stints across Lowe Lintas, Grey, JWT, Star TV and Mullen Lintas, Hari Krishnan has over 25 years of experience – six of which were as CEO - first at MullenLowe Group, Sri Lanka, and most recently at Mullen Lintas, India.

A Lintas veteran, Hari Krishnan began his career at Lowe Lintas and Partners, and went on to work across Grey Group and Star TV.

Lenovo India appoints Priya Tikare as director and head of HR

In her new role, Priya Tikare will not only ensure optimal employee experience and rigor in operational smoothness but also set a stronger foundation for the already ongoing efforts to bring in more diverse and inclusive talent across the value chain. She will lead innovation within the talent management ecosystem at Lenovo India, as the world shifts towards a dynamic future of jobs.

Based in Bangalore, Priya Tikare will lead all HR functions for the India business, serving as both the Head of HR and Site HR Leader.