Tag: IPL 2022

Edtech vanishes from IPL, spending plunges to almost zero in two years

Reports suggest that BCCI officials have already conducted preliminary visits to Saudi Arabia to assess potential venues for the auction.

According to TAM Sports data, in 2022 edtech brands advertised for more than 40-plus hours across all channels that telecast IPL 15, contributing 60 percent of overall advertising share. In 2024, edtech brands have vanished.