April 2024 – Page 2 – storyboard18

Brands are at their strongest when they serve up the story their audience expects: MullenLowe Lintas’ S.Subramanyeswar

"The one size fits all approach to marketing or brand building does not seem to work anymore in the context of angularly rising ‘many India’s,’" said Subbu.

Storyboard18 caught up with S.Subramanyeswar, Group CEO – India and Chief Strategy Officer – APAC of MullenLowe Group to break down the State of State’s initiative and understand its intricacies and how it will benefit India and its brands in the long run.

MullenLowe Lintas launches ‘State of States’ initiative to deconstruct Indian cultures and create deeper meaning for brands

There are ideas on every single culture, stories that will change the way brands can connect, the way they can lead, and the impact they can have on the world.

Through ‘State of States’, MullenLowe Lintas Group intends to deconstruct the 30 different cultures in India to have a far deeper understanding of the respective culture codes, tensions, and shifts that are happening, to craft brands of the future.

73 percent urban Indians believe India is moving in the right direction in April 2024

Most global citizens were worried about inflation (34 percent), poverty and social inequality (30 percent), crime and violence (30 percent), unemployment (27 percent) and financial and political corruption (26 percent). (Representative image by Naveed Ahmed via Unsplash)

India continues to rank among the top 3 most optimistic markets and largely driven by global south, with the markets in the pecking order including Singapore (77 percent), Indonesia (75 percent), India (73 percent), Thailand (64 percent) and Argentina (62 percent).

P&G Hygiene and Health records sales of Rs 998 crore for March quarter; ad and sales promotions expenses hit Rs 134.09 crore

P&G Hygiene and Health Care's revenue from operation stood at Rs 4205.70 crore in Q4FY24

P&G Hygiene and Health recorded advertising and sales promotion expenses of Rs 134.09 crore for the quarter ended March 31, 2024, an increase from the Rs 126.70 crore in the preceding quarter.

Patanjali misleading ads case: Supreme Court to look into IMA president’s interview criticising SC’s remark against private doctors

“You have not covered yourself with glory. You will have to explain how you can decide what we can do,” the apex court informed the IMA’s lawyer.

The SC viewed the IMA president’s interview as a breach and vowed to take it up.

SC asks Patanjali Ayurved to file original page of all newspapers where apology was issued

Patanjali Ayurved posted a standalone profit of Rs 308.97 crore in Q2 FY25

A bench of justices Hima Kohli and Ahsanuddin Amanullah questioned Patanjali’s lawyers for not filing the original copies of the apology before the court. The SC had previously asked them to file the original papers of the apology which the court said was not done.

Infinity Advertising Services appoints Satyendra Mallik as CEO

Satyendra Mallik is an industry veteran, with over two decades of experience.

Previously, Satyendra Mallik has served in leadership capacities at several organisations, including Eastmen Auto & Power Ltd, Intex, Trident Group, Hero Group, and Salora, among others.

The Good Glamm Group elevates Ankita Bharadwaj as director – brand and marketing

Ankita Bharadwaj started her career with Marico, and went on to work across Reckitt and Organic Harvest.

Prior to this, Ankita Bharadwaj led The Good Glamm Group as head of marketing – Manish Malhotra Beauty, PopXO Beauty & Organic Harvest.

Patanjali misleading ads case: Baba Ramdev exempted from personal appearance in court on next hearing

The IMA had filed a case against Patanjali against the smear ad campaign on the COVID-19 vaccination drive and modern medicine.

Justices Hima Kohli and Ahsanuddin Amanullah recognised the apology issued by Ramdev and Acharya Balakrishna in newspapers. The bench also observed the apology issued earlier was too small and didn’t mention any names besides that of Patanjali Ayurved.

Cable operators push back against broadcaster bundles, seek fairer pricing for consumers

Experts urge Nepal to take decisive steps to curb malpractices and ensure the fair payment of subscription fees to foreign broadcasters.

As per the cable operators’ body if the authority feels that the creation of bouquets by broadcasters needs to be continued for the ease of consumer in subscription process, then the discount of 45 percent should be reduced to zero.