Month: April 2024

MAdtech Point: The truth behind the delay in the deprecation of cookies from Google

If the Privacy Sandbox from Google does not meet these two requirements, it has totally failed in offering an alternative in their own ecosystem, after they have deprecated the third-party cookies. (Representative Image: Vyshnavi Bisani via Unsplash)

Proper consent management, neutrality and transparency are the corner stones of the data privacy regulations across all the countries. This explains, why Google has not postponed the deprecation of trackers with the Android ecosystem and stuck to the timelines, as it is easy to implement this on mobile phones vis a vis a desktop browser.

Onsitego partners with Pine Labs to provide EMI options to customers

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Under this partnership, the companies aim to provide easy EMI options to consumers while purchasing Onsitego’s extended warranty and damage protection plans for their new devices.

India third-largest market for podcast listeners globally; yet only 12 percent Indians currently engaged

Even after the introduction of copyright laws in India there are many cases of copyright infringement especially in music. Industry members urged the govt to take steps to control music piracy in India. (Representative image via Unsplash)

82 percent of respondents were initially unaware of podcasts, highlighting a significant opportunity for awareness-building efforts, as per a report.

BluSmart crosses INR 500 crore ($60 Million) in annual run rate

BluSmart charging network has also grown multifold and spans across prime locations in Delhi NCR and Bengaluru. Earlier this year, BluSmart became the first mobility player in India to achieve 100 percent emissions-free status, through its efforts towards sourcing 100 percent green energy.

BluSmart’s gross business value (GBV) delivered a CAGR of 300 percent over the last three years.

Jajabor Brand Consultancy and Australia’s Evolved Group partner to launch AD VITAM

The entity will operate at the intersection of integrated communication, motion graphics, presentation design, and video production, highlighted the company.

It is India’s first transmedia storytelling alliance that will help brands ideate, conceptualize, design, and execute cohesive stories that work across multiple media platforms.

BSH Home Appliances appoints Pinaki Gupta as head – brand marketing

Before joining BSH Home Appliances, Pinaki Gupta held key positions in organizations including Kansai Nerolac Paints Limited, Mahindra & Mahindra Ltd, Lifestyle International Pvt Ltd, Arvind Ltd, and Nilkamal Ltd.

In his new capacity at BSH Home Appliances, Pinaki Gupta will lead the charge in crafting innovative brand strategies for brands such as Bosch, Siemens, and Gaggenau.

Tata Play Binge expands its entertainment gateway with discovery+

The platform boasts of some popular titles like 90 Day Fiance, Man VS Wild, and Top Gear, #IndiaMyWay, Blue Planet, Secrets of the Koh-i-noor, India’s Ultimate Warrior and many more. (Image source: Amazon)

discovery+ will join other popular OTT platforms on Tata Play Binge like Apple TV+, Disney+ Hotstar, ZEE5, and Lionsgate Play among others.

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Categorized as Digital Tagged