Month: April 2024

Leo Burnett India appoints Anirban Roy as chief strategy officer

During his career, Anirban Roy has steered brands such as Amazon, Maggi, Jio 5G, Titan, BMW, Yum Foods, Coke, Sprite, Bingo! - to name a few. His writings have been published in WARC, Economic Times & The Drum. His work has brought in awards at Effies, Cannes, AMEs and D&AD.

Anirban Roy will report to Amitesh Rao, CEO, Leo Burnett – South Asia.

Patanjali misleading ads case: Uttarakhand SLA apologises to Supreme Court

Patanjali Ayurveda has also informed media platforms to withdraw advertisements of these 14 products in any form

The Uttarakhand SLA has filed a criminal compliant against Baba Ramdev and Acharya Balakrishna for violating the Drugs and Magic Remedies (Objectionable Advertisements) Act, it said in an affidavit filed on Saturday.

McDonald’s and Theobroma under scanner over quality concerns

For global citizens their top three most trusted professions were doctors (58%), scientists (56%) and teachers (54%). The professions that stepped up the most during the pandemic, scientists who made the vaccines, doctors who put their lives at risk to treat patients and teachers who taught remotely. (Image source: Unsplash)

Under the leadership of Assistant Commissioner Archana Dheeran and Chief Food Safety Officer Akshay Goyal, the Food Safety Department initiated the raids, targeting prominent eateries in Noida.

Max Life Insurance’s Rahul Talwar on building a proprietary narrative around trust

On the transition from linear TV to CTV, Rahul Talwar believes that there is still much more distance to cover and to reach that stage, as there is a great degree of efficiency that gets driven by linear TV. “But I equally believe that going forward, there would always be a role for a specific objective that would be fulfilled by CTV being in the media, mix in that sense."

Rahul Talwar, Chief Marketing Officer, Max Life Insurance shares what Bharosa means for Max, how the insurance company has been targeting women, GenZs, the LGBTQIA community and the insights that came out from the studies – India Protection Quotient and India Retirement Index Study.

IPL 2024: Pan Masala brands spend Rs350 cr, grab 10 percent advertising volume with ‘mouth freshener’ ads

Brands in the category also topped the leading advertiser list in terms of ad volume. Vishnu Packaging (Vimal Elaichi Pan Masala) and K P Pan Foods (Kamla Pasand Silver Coated Elaichi) are among the top five advertisers this season. Both brands were top advertisers in last year’s season as well.

According to media planners, brands in the category spend close to 60 percent of their annual ad budget on IPL.

OpenAI to use Financial Times content to train AI models in latest media partnership

FT Group CEO John Ridding said the agreement recognises "the value of our award-winning journalism and will give us early insights into how content is surfaced through AI," adding that "this partnership will help to keep us at the forefront of developments in how people access and use information.”

While the financial terms of the agreement with Financial Times were not disclosed, this latest expansion of media partnerships follows similar deals by Microsoft-backed OpenAI over the past few months.

Axel Springer and Microsoft expand partnership across advertising, AI, content and Azure services 

Axel Springer is a media and technology company and active in more than 40 countries. The company has successfully transformed from a traditional print media company to Europe’s leading digital publisher. The company is headquartered in Berlin and employs more than 18,000 people worldwide.

Axel Springer SE and Microsoft Corp. will leverage each other’s strengths in digital publishing and technology to accelerate growth in the era of AI.