Month: April 2024

Gillette India sales up 10 percent for March quarter; ad and sales promotions expenses hit Rs 68.99 crore

The company's advertising and sales promotions expenses hit Rs 68.99 crore in the quarter ended March 31, 2024, down from Rs 75.77 crore in the preceding quarter.

LV Vaidyanathan, Managing Director, Gillette India Ltd. shared, “We continue to deliver strong top line and share growth driven by our teams’ excellent execution of our integrated growth strategy.”

Agoda spotlights India’s increasingly popular ‘Chai Destinations’ ahead of International Tea Day

Ooty, nestled in the Nilgiri Hills, offers panoramic views and aromatic tea experiences topping the board for the biggest increases in searches (46 percent) followed by Palampur (44 percent) which, set amidst the Himalayan foothills, boasts scenic beauty and distinctive Kangra tea flavors. Chikamagalur in the picturesque region of Karnataka comes in third (35 percent), stated the company.

Ooty, Palampur, and Chikmagalur are the destinations with the highest increase in searches according to Agoda’s insights when comparing Q1 2024 to the same period in 2023, generating a higher increase in searches than popular tea garden locations like Darjeeling and Munnar.

TIPS Industries reports revenue growth of 29 percent y-o-y

YouTube subscribers now stand at 97 Mn. For Q4FY24 YouTube views were 47.8 Bn up 42 percent y-o-y. (Image source: Wikipedia)

For Q4FY24 the company released 179 new songs. Out of 179 new songs, 123 were new film songs and 56 Non-Film songs. Key releases during the last quarter “Choli ke Peeche”, “Naina” and “Ghagra” from Crew were amongst Top 10 Trending songs across major platforms.

Priyanka Gill weighs in on Bombay Shaving Company’s Dear Prachi ad

"Regardless of what Bombay Shaving Company did right or wrong - they got the views. All publicity is good publicity - but if you are building a brand for the long term, it is worth asking at what cost,” Gill said.

Priyanka Gill, Group co-founder of The Good Glamm Group and venture partner at Kalaari Capital took to LinkedIn to share her perspective on the ad that created so much social media buzz.

Indian creativity going global?: A 2023 Coke Brazil campaign seems to be inspired by a 2019 Swiggy activation

Viewers were quick to draw comparison between Coca-Cola Brazil's Magic Audios campaign from 2023 with Swiggy's 2019 Voice of Hunger activation for a specific reason, as pointed out by one of the minds behind the campaign.

Coca-Cola and Ogilvy’s 2023 Magic Audios campaign for the Brazil market appeared again on social media recently, prompting Indian viewers to highlight the similarity between the Coke campaign and a Swiggy activation that was done five years ago by Dentsu Webchutney.

Navratna introduces laughter challenge with Kapil Sharma and on-screen family members on board

A two-minute champi (head massage) with Navratna Oil offers relief and relaxation leaving one “thanda thanda cool cool.

In a series of new TV ads and digital content, Navratna Oil introduces a burst of cool comic relief with Sharma and his band of quirky accomplices, stated the company. Together, they tackle the everyday chaos and challenges encountered by common man as they present Navratna Oil as “Thandak Ka Badshah, Raahat Ka Raja.”

WhatsApp vs Indian Govt: What does the Indian Government want from WhatsApp?

Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

The Indian government said that WhatsApp and Facebook cannot claim to protect users’ privacy while monetising their data for business purposes. This was told by The Ministry of Electronics and Information Technology (MeitY) in an affidavit filed with the Delhi High Court.

Pallavi Chakravarti, Raj Kamble and Mayuri Nikumbh appointed as Jury Chairs for Abby Awards 2024

Pallavi Chakravarti has served on many juries over the years – at Cannes Lions, Dubai Lynx, New York Festival, Global Awards, Gerety Awards, Kyoorius Awards and the Abbys, across categories like Film, Outdoor, Direct, Radio and Integrated Advertising; Raj Kamble has over 150 awards to his name including several Cannes and One Show gold’s; Mayuri Nikumbh has been on the jury panel for Spikes Asia awards, Kyoorius Design Awards as well as all major local festivals. She will also be at Cannes this year as a part of the Design Lions jury.

Pallavi Chakravarti, Founder and CCO of Fundamental, Raj Kamble, Founder & CCO of Famous Innovations and Mayuri Nikumbh, Head of Design at Conran Design, join as Jury Chair for Diversity, Equality and Inclusion category, Out of Home and Ambient category, and Design Category respectively.